Logo Portfolio – Page 1

Welcome to my Logo Portfolio, which showcases many of my logo designs from various: Logo & Brand Identity Designs; Rebrand & Logo Redesigns; Packaging Designs; App Icon Design and Typographic Design Projects.

The Logo Portfolio shows only the core logo designs, rather than any other visual aspect of a larger brand identity.

For ease of viewing, and also general usability, the logo portfolio is shown as a single column, and split into 2 pages; all logo designs are displayed on a white background.

These logo designs are not shown in any particular order.

Logo & Brand Identity Design for SuperblyCo
Pure Storage Logo MockUp Poster The Logo Smith
Logo & Brand Identity Design for Pure Storage

The Logo Portfolio Grid

The following logo designs are presented on a plain white background, and uploaded as SVG’s (Scalable Vector Graphics) format; these are super fast to load, and you can zoom in without any loss of quality.

Some of the captions below each logo will have links for additional information, such as the individual Logo Case Study and/or Logo Process (there is some overlap with Case Studies and Logo Process posts) and/or Project Page.

Client: SmartScript for RxLess
Info: → Logo Redesign, January 2021

SuperblyCo Logo and Brand Identity Design by The Logo Smith SuperblyCo Logo and Brand Identity Design by The Logo Smith

Client: SuperblyCo
Info: → Logo & Brand Identity Design

Pure Storage Logo and Brand Identity Design by The Logo Smith

Client: PureStorage
Info: → Logo & Brand Identity Design
Designed: 2010 – Still in Use: 2020

Feedly Logo & Brand Identity Design by Logo Designer The Logo Smith

Client: Feedly.com
Info: → Logo & App Icon Redesign
Redesigned: 2011 – Still in Use: 2020

HomesAlive HomesAlivePets Logo & Brand Identity Design by Freelance Logo Designer The Logo Smith Freelance Logo Designer

Client: HomesAlivePets
Info: → Logo & Brand Redesign
Redesigned: 2014 – Still in Use: 2020

RxLess Logo and Brand Identity Design by The Logo Smith

Client: RxLess
Info: → Logo & Brand Identity Redesign, June 2020

GhostPay Inc Cryptocurrency Blockchain Logo and Brand Identity Design by The Logo Smith

Client: GhostPay
Info: → Logo Design

Universal Health Network Logo Design by The Logo Smith

Client: Universal Health Network
Info: → Logo Design

BrainExcell Nootropics Logo Packaging and Brand Identity Design by The Logo Smith

Client: BrainExcell
Info: → Logo & Packaging Design

Medicine dot com Medical

Client: Medicine.com
Info: → Logo Design

Client: LimeRx for RxLess
Info: → Logo Redesign, March 2021

Keyboard Kahuna

Client: Keyboard Kahuna
Info: → Logo & App Icon Design

Logo Guidelines Poster V2 Template Free Download Designed by The Logo Smith

Client: Spareto
Info: → Logo Redesign

ReviewPoint designed By Smith

Client: ReviewPoint – Alex Hagan
Info: → Logo Design

Explainly Explainer Videos  designed By Smith

Client: Explainly – Alex Hagan
Info: → Logo & App Icon Design

Abacus Insurance Logo & Brand Identity Design by The Logo Smith

Client: Abacus Insurance
Info: → Logo Redesign & Tag-Line
Redesigned: 2012 – Still in Use: 2020

PeopleWorkSpace designed By Smith

Client: PeopleWorkSpace
Info: → Logo Design

Peoples Church of Montreal Info Logo Brand Identity Redesign

Client: Peoples Church of Montreal
Info: → Logo Redesign
Redesigned: 2014 – Still in Use: 2020

PedalWorks Bike Shop Logo Brand Identity Design by The Logo Smith

Client: PedalWorks Bike Shop
Info: → Logo & Brand Identity
Redesigned: 2012 – Still in Use: 2020

Excedr Product Leasing designed By Smith

Client: Excedr
Info: → Logo Design
Designed: 2013 – Still in Use: 2020

Perry Referrals Specialist Veterinary Dentistry and Oral Surgery Logo and Brand IDentity Designed by The Logo Smith

Client: Perry Referrals
Info: → Logo, Brand ID & Website Redesign

Codetipi designed By Smith

Client: Codetipi
Info: → Logo Redesign

T-Shirt Express T-Shirt Printers Train designed By Smith

Client: T-Shirt Express
Info: → Logo Redesign
Redesigned: 2012 – Still in Use: 2020Damien Hottelier Brand designed By Smith

Client: Damien Hottelier
Info: → Logo Design
Designed: 2012 – Still in Use: 2020

Wedding Photography Wedding Photographer Brand Mark Designed by Smith

Client: Illumina Wedding Photography
Info: → Logo Design
Designed: 2009

MoleseyCo Dog Brand Mark Designed by Smith

Client: MolesyCo 
Info: → Logo & Mascot Design

DealerTeam Automotive Brand Mark Designed by Smith

Client: Dealerteam
Info: → Logo Design
Designed: 2013 – Still in Use: 2020

harvest bible church Brand Mark Redesigned by Smith

Client: Harvest Bible Church 
Info: → Logo Redesign
Redesigned: 2012 – Still in Use: 2020

RosyBee Plants for Bees Logo and Brand Identity Design by The Logo Smith

Client: RosyBee Plants for Bees
Info: → Logo Design
Designed: 2011 – Still in Use: 2020

ADXPRS BRand Designed by Smith

Client: ADXPRS
Info: → Logo & Brand Identity Design
Designed: 2012 – Still in Use: 2020 

Puritone Records Logomark Designed by smith

Client: Puritone™ Records via Pure Storage 
Info: → Record Label Design

cUHX Universal Healthcoin and Cryptocurrency Blockchain Exchange Logomark Designed Smith

Client: UHX Universal Healthcoin 
Info: → Logo & Icon Design

Momentum Brand Mark Designed by Smith

Client: Momentum
Scope: → Logo Design

Front9 Agency Front9 Agency Direct Online Sales Brand Mark designed by Smith

Client: Front9 Agency
Info: → Logo Design

Logo Design Portfolio of Kerr Recruitment Logo & Brand Identity Design The Logo Smith

Client: Kerr Recruitment
Info: → Logo Redesign & Brand Guidelines
Redesigned: 2014 – Still in Use: 2020

Hitt Indie Gaming Studio Logo & Brand Identity Design

Client: HITT Game Developer Studio
Info: → Logo & Brand Identity

Pleasant Hill Grain Kitchen Equipment Logo Brand Identity Design by Freelance Logo Designer The Logo Smith

Client: Pleasant Hill Grain
Info: → Logo Redesign
Redesigned: 2012 – Still in Use: 2020

Morgan Williams Racing Logo & Brand Identity Design by Freelance Logo Designer The Logo Smith 1

Client: Morgan Williams Racing
Info: → Logo & Brand Identity

Apple and Eve Logo Design by The Logo Smith

Client: Apple & Eve
Info: → Logo Design

Fokos Photography Logo Design by The Logo Smith

Client: fOKOS
Info: → Logo Design

Rocket Science FX Logo and Brand Identity Design by The Logo Smith

Client: Rocket Science VFX
Info: → Logo Redesign

monochrome bringing code to life Logo Designd by Freelance Logo Designer The Logo Smith

Client: Monochrome
Info: → Logo Redesign
Redesigned: 2011 – Still in Use: 2020

Love Ampersand Logo Designed by The Logo smith

Client: Love Ampersand
Info: → Logo Design

Foehn and Hirsch Logo & Brand Identity Design by Freelance Logo & Visual Designer The Logo Smith

Client: Foehn & Hirsch
Info: → Logo & Brand Redesign

The Auto Network Logo & Brand Identity Design by The Logo Smith

Client: TheAutoNetwork
Info: → Logo Redesign

BrightNorth Logo Designed by The Logo Smith

Client: Brightnorth
Info: → Logo Redesign

Client: Costack
Info: → Logo Design

LiveYaps Logo & App Icon Designed by Freelance Logo Designer The Logo Smith Freelance Logo Designer

Client: LiveYaps
Info: → Logo & Icon Design

Thinvested Logo Design by The Logo Smith

Client: thinvested®
Info: → Logo Design

Client: Piston Eight
Info: → Logo Design

Skiplex Logo Brand Identity Design by Freelance Logo Designer The Logo Smith

Client: Skiplex Indoor Skiing
Info: → Logo & Brand Identity

Client: happiest
Info: → Logo & Icon Design

Baze Designed by The Logo Smith

Client: Baze
Info: → Logo & Icon Design

Brokers Direct Landlord Insurance

Client: BrokersDirect Insurance
Info: → Logo Redesign
Redesigned: 2010 – Still in Use: 2020

Drone GB

Client: DroneGB
Info: → Work in Process, July 2020

Colour Swatched Logo Designed by Freelance Logo Designer The Logo Smith

Client: Colour Swatched
Info: → Logo & Icon Design

View The Monomarks Collection by The Logo Smith

Other Useful Pages from Smith.™

The Brand Gallery shows additional Brand Identity Projects that I’ve designed, and the accompanying photographs and supporting brand assets.

Logo Grid & Construction page shows how some of these logo designs were developed, and constructed.

Logo Redesigns is dedicated to those projects that have involved some kind of logo redesign, brand identity update or some other form of refresh.

Case Studies is a selection of projects that include some form of written explanation of the process involved; be it a lengthy explorative study, or a shorter logo process review.

→ Hire The Logo Smith


It’s easy to take logos for granted, but without a logo there’s really nothing to build upon, and around.

The logo is the foundation from which everything else grows.

Logo designs often need to full fill many roles; a logo performs as a beacon from which it communicates so much, and on so many different levels. 

A logo design that is clean and functional, conveys simplicity and depth of character, is the ultimate aim during the development and design phase of a logo and brand identity design project.


Logo Design Longevity

Quite a few of my past logo design projects are still in use a number of years after their creation, and in a few cases up to 10 years old.

This of course is a massive point of pride for me, and something that gives me a huge sense of accomplishment.

With the logo designs over 5 years old, displayed in my Logo Design Portfolio, I’ve noted the date-of-design so you can see which ones have stood the test of time.

One of these long lasting logo designs, especially within the fast paced technology sector, is for Pure Storage, which you can see below:

pure storage logo sketch designed by the-logo-smith

Pure Storage hired The Logo Smith to design and develop their new logo & brand identity during it’s stealth mode period in 2010-11, and it’s still in use 2021.


Colophon

As Wikipedia states about Logo Design, it’s certainly not an easy 5min job:

Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design. A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design.

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