Welcome to my primary Logo Portfolio page, which showcases many of my logo designs from various: Logo & Brand Identity Design; Rebrand & Logo Redesign; Packaging Design; App Icon Design and Typographic Design Projects.
Before I present the main logo portfolio grid, there are a few featured logo projects, some personal favourites, and also a couple of work-in-process logo projects, that I’d like to show first.
These are presented on a full colour matched background for a visually richer experience, just to wet your appetite.
Many of these logo designs will be repeated in the logo portfolio grid that follows, and it’s these that will provide specific Client Information, and Project/Case Study Pages Links.
Featured & Favourites from the Logo Portfolio
The Logo Smith Presents The Logo Portfolio #1
Now we are at the main logo portfolio, which shows only the primary logo designs, rather than any other visual aspect of a larger brand identity.
All logo designs are presented on a plain white background, and uploaded as SVG’s (Scalable Vector Graphics) format; these are super fast to load, and you can zoom in without any loss of quality.
Some of the captions below each logo will have links for additional information, such as the individual Logo Case Study and/or Logo Process (there is some overlap with Case Studies and Logo Process posts) and/or Project Page.
For ease of viewing, and also general usability, the portfolio is shown in a single column, and split into 2 pages.
Client: SuperblyCo
Info: → Logo & Brand Identity Design
Client: PureStorage
Info: → Logo & Brand Identity Design
Designed: 2010 – Still in Use: 2020
Client: Feedly.com
Info: → Logo & App Icon Redesign
Redesigned: 2011 – Still in Use: 2020
Client: Unboxed Investor Relations
Info: → Logo & Brand Identity Design, July 2020
Client: HomesAlivePets
Info: → Logo & Brand Redesign
Redesigned: 2014 – Still in Use: 2020
Client: RxLess
Info: → Logo & Brand Identity Redesign, June 2020
Client: GhostPay
Info: → Logo Design
Client: BrainExcell
Info: → Logo & Packaging Design
Client: Medicine.com
Info: → Logo Design
Client: Keyboard Kahuna
Info: → Logo & App Icon Design
Client: Spareto
Info: → Logo Redesign
Client: ReviewPoint – Alex Hagan
Info: → Logo Design
Client: Explainly – Alex Hagan
Info: → Logo & App Icon Design
Client: Abacus Insurance
Info: → Logo Redesign & Tag-Line
Redesigned: 2012 – Still in Use: 2020
Client: PeopleWorkSpace
Info: → Logo Design
Client: Peoples Church of Montreal
Info: → Logo Redesign
Redesigned: 2014 – Still in Use: 2020
Client: PedalWorks Bike Shop
Info: → Logo & Brand Identity
Redesigned: 2012 – Still in Use: 2020
Client: Excedr
Info: → Logo Design
Designed: 2013 – Still in Use: 2020
Client: Perry Referrals
Info: → Logo, Brand ID & Website Redesign
Client: Codetipi
Info: → Logo Redesign
Client: T-Shirt Express
Info: → Logo Redesign
Redesigned: 2012 – Still in Use: 2020
Client: Damien Hottelier
Info: → Logo Design
Designed: 2012 – Still in Use: 2020
Client: Illumina Wedding Photography
Info: → Logo Design
Designed: 2009
Client: MolesyCo
Info: → Logo & Mascot Design
Client: Dealerteam
Info: → Logo Design
Designed: 2013 – Still in Use: 2020
Client: Harvest Bible Church
Info: → Logo Redesign
Redesigned: 2012 – Still in Use: 2020
Client: RosyBee Plants for Bees
Info: → Logo Design
Designed: 2011 – Still in Use: 2020
Client: ADXPRS
Info: → Logo & Brand Identity Design
Designed: 2012 – Still in Use: 2020
Client: Puritone™ Records via Pure Storage
Info: → Record Label Design
Client: UHX Universal Healthcoin
Info: → Logo & Icon Design
Client: Momentum
Scope: → Logo Design
Client: Front9 Agency
Info: → Logo Design
Client: TruBuild Construction®
Info: → Logo & Brand Identity
Client: Kerr Recruitment
Info: → Logo Redesign & Brand Guidelines
Redesigned: 2014 – Still in Use: 2020
Client: HITT Game Developer Studio
Info: → Logo & Brand Identity
Client: Pleasant Hill Grain
Info: → Logo Redesign
Redesigned: 2012 – Still in Use: 2020
Client: Morgan Williams Racing
Info: → Logo & Brand Identity
Client: Apple & Eve
Info: → Logo Design
Client: fOKOS
Info: → Logo Design
Client: Rocket Science VFX
Info: → Logo Redesign
Client: Monochrome
Info: → Logo Redesign
Redesigned: 2011 – Still in Use: 2020
Client: Love Ampersand
Info: → Logo Design
Client: Foehn & Hirsch
Info: → Logo & Brand Redesign
Client: TheAutoNetwork
Info: → Logo Redesign
Client: Brightnorth
Info: → Logo Redesign
Client: Costack
Info: → Logo Design
Client: LiveYaps
Info: → Logo & Icon Design
Client: thinvested®
Info: → Logo Design
Client: Piston Eight
Info: → Logo Design
Client: Skiplex Indoor Skiing
Info: → Logo & Brand Identity
Client: happiest
Info: → Logo & Icon Design
Client: Hiroko Chardonnay
Info: → Logo Design
Client: Medifact.md
Info: → Logo Design
Client: TMO Real Estate
Info: → Logo Design
Client: Swami Fit
Info: → Logo Design
Client: Baze
Info: → Logo & Icon Design
Client: BrokersDirect Insurance
Info: → Logo Redesign
Redesigned: 2010 – Still in Use: 2020
Client: DroneGB
Info: → Work in Process, July 2020
Client: RosyBee Wavepulse Acoustics
Info: → Logo Design
Client: RoadBar Riders™
Info: → Logo Design
Client: mui
Info: → Word Mark Design
Client: ipepcare – HIV Prevention
Info: → Logo Design
Client: The House Table Restaurant
Info: → Logo Design
Client: Colour Swatched
Info: → Logo & Icon Design
Other Useful Pages from Smith.™
→ The Brand Gallery shows additional Brand Identity Projects that I’ve designed, and the accompanying photographs and supporting brand assets.
→ Logo Grid & Construction page shows how some of these logo designs were developed, and constructed.
→ Logo Redesigns is dedicated to those projects that have involved some kind of logo redesign, brand identity update or some other form of refresh.
→ Case Studies is a selection of projects that include some form of written explanation of the process involved; be it a lengthy explorative study, or a shorter logo process review.
→ Hire The Logo Smith
Colophon
It’s easy to take logos for granted, but without one there’s nothing to build upon, and around. The logo is the foundation from which everything else grows.
A logo design needs to full fill many roles; it performs as a beacon from which it communicates on so many different levels.
A typical logo design process includes: research of competing competitors & target audience; investigation of alternative design directions & ideas; refinement of a chosen logo design; testing across brand touch-points, and finally adoption of the chosen logo design by the client.
On the outside, a logo mark that is clean and functional, conveys simplicity and depth of character, is the ultimate aim during the development and design phase of a logo and brand identity design project.
A clean and simple looking logo mark is rarely simple in its development and design, but it will appear as though this simplicity was easy.
The logo will often be a complex weave of horizontal, vertical, angular alignments and intersections, along with other design grid principles, to ensure the logo is balanced and well formed in its final form.
As Wikipedia states about Logo Design, it’s certainly not an easy 5min job:
Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design. A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design.