Welcome to my Logo Portfolio, which showcases many of my logo designs from various: Logo & Brand Identity Designs; Rebrand & Logo Redesigns; Packaging Designs; App Icon Design and Typographic Design Projects.
The Logo Portfolio shows only the core logo designs, rather than any other visual aspect of a larger brand identity.
For ease of viewing, and also general usability, the logo portfolio is shown as a single column, and split into 2 pages; all logo designs are displayed on a white background.
These logo designs are not shown in any particular order.
Featured Project
The Logo Portfolio Grid
The following logo designs are presented on a plain white background, and uploaded as SVG’s (Scalable Vector Graphics) format; these are super fast to load, and you can zoom in without any loss of quality.
Some of the captions below each logo will have links for additional information, such as the individual Logo Case Study and/or Logo Process (there is some overlap with Case Studies and Logo Process posts) and/or Project Page.
Client: SmartScript for RxLess
Info: → Logo Redesign, January 2021
Client: SuperblyCo
Info: → Logo & Brand Identity Design
Client: PureStorage
Info: → Logo & Brand Identity Design
Designed: 2010 – Still in Use: 2020
Client: Feedly.com
Info: → Logo & App Icon Redesign
Redesigned: 2011 – Still in Use: 2020
Client: HomesAlivePets
Info: → Logo & Brand Redesign
Redesigned: 2014 – Still in Use: 2020
Client: RxLess
Info: → Logo & Brand Identity Redesign, June 2020
Client: GhostPay
Info: → Logo Design
Client: Universal Health Network
Info: → Logo Design
Client: BrainExcell
Info: → Logo & Packaging Design
Client: Medicine.com
Info: → Logo Design
Client: LimeRx for RxLess
Info: → Logo Redesign, March 2021
Client: Keyboard Kahuna
Info: → Logo & App Icon Design
Client: Spareto
Info: → Logo Redesign
Client: ReviewPoint – Alex Hagan
Info: → Logo Design
Client: Explainly – Alex Hagan
Info: → Logo & App Icon Design
Client: Abacus Insurance
Info: → Logo Redesign & Tag-Line
Redesigned: 2012 – Still in Use: 2020
Client: PeopleWorkSpace
Info: → Logo Design
Client: Peoples Church of Montreal
Info: → Logo Redesign
Redesigned: 2014 – Still in Use: 2020
Client: PedalWorks Bike Shop
Info: → Logo & Brand Identity
Redesigned: 2012 – Still in Use: 2020
Client: Excedr
Info: → Logo Design
Designed: 2013 – Still in Use: 2020
Client: Perry Referrals
Info: → Logo, Brand ID & Website Redesign
Client: Codetipi
Info: → Logo Redesign
Client: T-Shirt Express
Info: → Logo Redesign
Redesigned: 2012 – Still in Use: 2020
Client: Damien Hottelier
Info: → Logo Design
Designed: 2012 – Still in Use: 2020
Client: Illumina Wedding Photography
Info: → Logo Design
Designed: 2009
Client: MolesyCo
Info: → Logo & Mascot Design
Client: Dealerteam
Info: → Logo Design
Designed: 2013 – Still in Use: 2020
Client: Harvest Bible Church
Info: → Logo Redesign
Redesigned: 2012 – Still in Use: 2020
Client: RosyBee Plants for Bees
Info: → Logo Design
Designed: 2011 – Still in Use: 2020
Client: ADXPRS
Info: → Logo & Brand Identity Design
Designed: 2012 – Still in Use: 2020
Client: Puritone™ Records via Pure Storage
Info: → Record Label Design
Client: UHX Universal Healthcoin
Info: → Logo & Icon Design
Client: Momentum
Scope: → Logo Design
Client: Front9 Agency
Info: → Logo Design
Client: Kerr Recruitment
Info: → Logo Redesign & Brand Guidelines
Redesigned: 2014 – Still in Use: 2020
Client: HITT Game Developer Studio
Info: → Logo & Brand Identity
Client: Pleasant Hill Grain
Info: → Logo Redesign
Redesigned: 2012 – Still in Use: 2020
Client: Morgan Williams Racing
Info: → Logo & Brand Identity
Client: Apple & Eve
Info: → Logo Design
Client: fOKOS
Info: → Logo Design
Client: Rocket Science VFX
Info: → Logo Redesign
Client: Monochrome
Info: → Logo Redesign
Redesigned: 2011 – Still in Use: 2020
Client: Love Ampersand
Info: → Logo Design
Client: Foehn & Hirsch
Info: → Logo & Brand Redesign
Client: TheAutoNetwork
Info: → Logo Redesign
Client: Brightnorth
Info: → Logo Redesign
Client: Costack
Info: → Logo Design
Client: LiveYaps
Info: → Logo & Icon Design
Client: thinvested®
Info: → Logo Design
Client: Piston Eight
Info: → Logo Design
Client: Skiplex Indoor Skiing
Info: → Logo & Brand Identity
Client: happiest
Info: → Logo & Icon Design
Client: Baze
Info: → Logo & Icon Design
Client: BrokersDirect Insurance
Info: → Logo Redesign
Redesigned: 2010 – Still in Use: 2020
Client: DroneGB
Info: → Work in Process, July 2020
Client: Colour Swatched
Info: → Logo & Icon Design
Other Useful Pages from Smith.™
→ The Brand Gallery shows additional Brand Identity Projects that I’ve designed, and the accompanying photographs and supporting brand assets.
→ Logo Grid & Construction page shows how some of these logo designs were developed, and constructed.
→ Logo Redesigns is dedicated to those projects that have involved some kind of logo redesign, brand identity update or some other form of refresh.
→ Case Studies is a selection of projects that include some form of written explanation of the process involved; be it a lengthy explorative study, or a shorter logo process review.
→ Hire The Logo Smith
The Importance of a Logo
It’s easy to take logos for granted, but without a logo there’s really nothing to build upon, and around.
The logo is the foundation from which everything else grows.
Logo designs often need to full fill many roles; a logo performs as a beacon from which it communicates so much, and on so many different levels.
A logo design that is clean and functional, conveys simplicity and depth of character, is the ultimate aim during the development and design phase of a logo and brand identity design project.
Logo Design Longevity
Quite a few of my past logo design projects are still in use a number of years after their creation, and in a few cases up to 10 years old.
This of course is a massive point of pride for me, and something that gives me a huge sense of accomplishment.
With the logo designs over 5 years old, displayed in my Logo Design Portfolio, I’ve noted the date-of-design so you can see which ones have stood the test of time.
One of these long lasting logo designs, especially within the fast paced technology sector, is for Pure Storage, which you can see below:
Pure Storage hired The Logo Smith to design and develop their new logo & brand identity during it’s stealth mode period in 2010-11, and it’s still in use 2021.
Colophon
As Wikipedia states about Logo Design, it’s certainly not an easy 5min job:
Edit ThisSince a logo is the visual entity signifying an organization, logo design is an important area of graphic design. A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design.