Welcome to the Smithographic Logo Portfolio, which showcases many of my logo designs from various: Logo & Brand Identity Designs; Rebrand & Logo Redesigns; Packaging Designs; App Icon Design and Typographic Design Projects.
The Logo Portfolio shows only the core logo designs, rather than any other visual aspect of a larger brand identity, with all logo designs displayed on a transparent background.
Each logo design has a caption that includes links to the logo project page, and the clients’ website (if applicable).
There’s an additional last line note when the logo design has been in-use by the client for 5 years, or longer; some of my logo designs are still-in-use for over 10 years!
For ease of viewing, and also general usability, the logo portfolio is split into two pages. Additionally, each logo design has been saved and uploaded as SVG’s (Scalable Vector Graphics) format.
SVG’s are super fast to load due to their small file size compared to bitmap formats like JPG & PNG, and you can zoom in without any loss of quality.
Other Useful Pages
→ The Brand Gallery shows additional Brand Identity Projects that I’ve designed, and the accompanying photographs and supporting brand assets.
→ Logo Grid & Construction page shows how some of these logo designs were developed, and constructed.
→ Logo Redesigns is dedicated to those projects that have involved some kind of logo redesign, brand identity update or some other form of refresh.
→ Case Studies is a selection of projects that include some form of written explanation of the process involved; be it a lengthy explorative study, or a shorter logo process review.
→ Hire Smithographic
As Wikipedia states about Logo Design, it’s certainly not an easy 5min job:
“Since a logo is the visual entity signifying an organisation, logo design is an important area of graphic design.
A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization.
Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design.”