BrightNorth Logo & Brand Identity Redesigned by The Logo Smith

I was hired by BrightNorth to redesign their existing brand logo design, alongside an internal redesign of their existing website and brand identity.

BrightNorth specialise in converting generic data into engaging infographics and beautifully dynamic interfaces. Allowing their many clients to more effectively make more informed business decisions.

Image below shows a mock-up for some business cards. After printing the background colour onto the business card, we would then ‘print’ the logomark using a Spot UV varnish, instead of a printing ink.

This would result in a slight reflective/gloss sheen, and would alter in intensity depending on the light.

Image below shows a couple of variations of the logo with two logo type options: upper-case wording, or sentence case with two subtle versions of the logomark.

Also images below shows a few logo lock-up (how the wording is placed relative to the logo mark) versions and playing with a theme of colour ranges.