The following images show the Before & After of some of the past logo redesigns and brand identity redesigns & updates, that I have been involved with over the years.
Without seeing the clients original brief, it’s always tricky to pass judgement on a logo redesign, let along a whole brand identity redesign or update.
The brief obviously provides the context for what was required with the update, and the reasons why the client felt a redesign/update was necessary in the first place.
With some of these logo and brand identity updates, there are individual project case studies, that will provide a bit more context.
Logo Updates through to Major Brand Identity Redesigns
Some of these projects below involved the redesigning of an existing brand logo design, such as in the case of:
- Harvest Bible Church – Client Website
- Brokers Direct Insurance – Client Website
- Peoples Church of Montreal – Client Website
- Tateside – Client Website
- BuySellAds – Client Website
- T-Shirt Express – Client Website
- Pleasant Hill Grain – Client Website
- UHX Universal Healthcoin
Other were considerably more complex, and involved a complete brand rename and full logo & brand identity redesign:
- Perry Referrals – Client Website
- HomesAlivePets – Client Website
- Abacus Insurance – Client Website
- Kerr Recruitment – Client Website
- Foehn & Hirsch
A whole new look was required, starting with a new logo design, stationery, website, uniform and various other physical and digital uses.
If you are at the stage where you feel you need a logo redesign, or a more comprehensive logo & brand identity overhaul, then pease do get in Touch, or go ahead and take a look at my Logo Design Brief.
The Logo Smith Presents The Old vs The New – Logo Redesigns, Brand Identity Updates & Overhauls
All the Old and previous brand logo designs are on the left, and the New logo designs, designed by yours truly, are on the right.
In a few of these examples, the projects are up to 10 years old, and the logo etc is still in use, which is a massive point of pride for me.
HomesAlivePets – Logo Design & Brand Identity Overhaul
Perry Referrals – Logo Redesign & Brand Identity Overhaul
UHX Universal Healthcoin – Logo Redesign
Client: UHX Universal Healthcoin
Project Scope: Logo, Brand & Website Redesign → Case Study
Kerr Recruitment – Logo Redesign & Brand Guidelines Design
Tateside – Logo Redesign
T-Shirt Express – Logo Redesign
Spareto – Logo Redesign
Client Website: Spareto (client website being updated as of July 2020)
Project Scope: Logo Redesign
RxLess – Logo Redesign & Brand Identity Update
Client Website: RxLess
Project Scope: Logo Redesign, Stationery & Logo Guidelines
Pleasant Hill Grain – Logo Redesign
Peoples Church of Montreal – Logo Redesign
Abacus Insurance – Logo Design & Brand Identity Update
Foehn & Hirsch – Logo Redesign & Brand Identity Overhaul
Client Website: Foehn & Hirsch / EBuyer
Project Scope: Logo Redesign → Case Study
Brokers Direct Insurance – Logo Redesign
BuySellAds – Logo Redesign
Client Website: BuySellAds
Project Scope: Logo Redesign
Redesigned: 2012 – Still in Use: 2020