Logo Redesigns & Brand Identity Updates

The following images show the Before & After of some past logo and brand identity redesigns & updates, that I have been involved with over the years.

Without seeing the clients original brief, it’s always tricky to pass judgement on a logo redesign, let along a whole brand identity redesign or update.

The brief obviously provides the context for what was required with the update, and the reasons why the client felt a redesign/update was necessary in the first place.

With some of these logo and brand identity updates, there are individual project case studies, that will provide a bit more context.

T-shire Express Ohio Logo MockUp Poster The Logo Smith
Logo Redesign – Client Website: T-Shirt Express

Logo Updates – Major Brand Identity Redesigns

Some of these projects below involved the redesigning of an existing brand logo design, such as in the case of:

Others were considerably more complex, and involved a complete brand rename and full logo & brand identity redesign:

Logo & Brand Identity Redesign – Client Website: HomesAlivePets

A recent example of such a massive undertaking is for Perry Referrals, which was formerly called Perry Dental Vet.

A whole new look was required, starting with a new logo design, stationery, website, uniform and various other physical and digital uses.

Perry Referrals Logo and Brand Identity Design by The Logo Smith

If you are at the stage where you feel you need a logo redesign, or a more comprehensive logo & brand identity overhaul, then pease do get in Touch, or go ahead and take a look at my Logo Design Brief.


The Logo Smith Presents The Old vs The New Logo Redesigns, Brand Identity Updates & Overhauls

All the Old and previous brand logo designs are on the left, and the New logo designs, designed by yours truly, are on the right.

In a few of these examples, the projects are up to 10 years old, and the logo etc is still in use, which is a massive point of pride for me.


HomesAlivePets – Logo Design & Brand Identity Overhaul

Client Website: HomesAlivePets
Project Scope: Logo & Brand Identity Redesign → Case Study
Redesigned: 2014 – Still in Use: 2021


Perry Referrals – Logo Redesign & Brand Identity Overhaul

Perry Referrals Logo MockUp Poster Designed by The Logo Smith
Perry Referrals Old Logo vs New Logo by The Logo Smith

Client Website: PerryReferrals.co.uk
Project Scope: Logo, Brand & Website Redesign → Case Study


UHX Universal Healthcoin – Logo Redesign

UHX Universal Health Coin Logo MockUp Poster The Logo Smith
UHX Universal Healthcoin Old Logo vs New Logo by The Logo Smith

Client: UHX Universal Healthcoin
Project Scope: Logo, Brand & Website Redesign → Case Study


Kerr Recruitment – Logo Redesign & Brand Guidelines Design

Client Website: Kerr Recruitment
Project Scope: Logo Redesign & Brand Guidelines → Case Study
Redesigned: 2014 – Still in Use: 2021


Tateside – Logo Redesign

Tateside Old Logo vs New Logo by The Logo Smith

Client Website: Tateside
Project Scope: Logo Redesign → Blog Post
Redesigned: 2016 – Still in Use: 2021


T-Shirt Express – Logo Redesign

T-shire Express Ohio Logo MockUp Poster The Logo Smith
T-Shirt Express Old Logo vs New Logo by The Logo Smith

Client Website: T-Shirt Express
Project Scope: Logo Redesign → Case Study
Redesigned: 2012 – Still in Use: 2021


Spareto – Logo Redesign

Spareto Logo MockUp Poster The Logo Smith
Spareto Old Logo vs New Logo by The Logo Smith

Client Website: Spareto (client website being updated as of July 2020)
Project Scope: Logo Redesign


RxLess – Logo Redesign & Brand Identity Update

RxLess Old Logo vs New Logo by The Logo Smith

Client Website: RxLess
Project Scope: Logo Redesign, Stationery & Logo Guidelines


Pleasant Hill Grain – Logo Redesign

Pleasant Hill Grain Logo MockUp Poster The Logo Smith
Pleasant Hill Grain Kitchen Old Logo vs New Logo by The Logo Smith

Client Website: Pleasant Hill Grain
Project Scope: Logo Redesign → Logo Process
Redesigned: 2012 – Still in Use: 2021


Peoples Church of Montreal – Logo Redesign

Peoples Church of Montreal Church Logo MockUp Poster The Logo Smith 1
Peoples Church of Montreal Old Logo vs New Logo by The Logo Smith

Client Website: Peoples Church of Montreal
Project Scope: Logo Redesign → Logo Process
Redesigned: 2014 – Still in Use: 2021


Abacus Insurance – Logo Design & Brand Identity Update

Abacus Insurance Logo & Brand Identity Designed by Freelance Logo Designer The Logo Smith Freelance Logo Designer
Abacus Insurance Old Logo vs New Logo by The Logo Smith

Client Website: Abacus Insurance
Project Scope: Logo Redesign → Logo Process
Redesigned: 2012 – Still in Use: 2021


Foehn & Hirsch – Logo Redesign & Brand Identity Overhaul

Foehn and Hirsch Old Logo vs New Logo by The Logo Smith

Client Website: Foehn & Hirsch / EBuyer
Project Scope: Logo Redesign → Case Study


Brokers Direct Insurance Logo Redesign

Client Website: BrokersDirect Insurance
Project Scope: Logo Redesign → Case Study
Redesigned: 2010 – Still in Use: 2021


BuySellAds Logo Redesign

BuySellAds Logo Designed by The Logo Smith

Client Website: BuySellAds
Project Scope: Logo Redesign
Redesigned: 2012 – Still in Use: 2021


Harvest Bible Church – Logo Redesign

Harvest Bible Church Logo MockUp Poster The Logo Smith
Harvest Bible Church Old Logo vs New Logo by The Logo Smith

Client Website: Harvest Bible Church (client changed the font)
Project Scope: Logo Redesign → Case Study
Redesigned: 2012 – Still in Use: 2021


DealerTeam – Logo Redesign

DealerTeam Automotive Logo Designed by The Logo Smith

Client Website: DealerTeam
Project Scope: Logo Redesign → Logo Process
Redesigned: 2014 – Still in Use: 2021