The Logo Smith » The Logo Case Study & Logo Process Explorations by The Logo Smith


The Logo Case Study & Logo Process Explorations by The Logo Smith

Logo Case Study & Logo Process, by The Logo Smith, is a tidy collection of logo & brand identity design projects, from my Logo Portfolio, where I’ve written up how each project was designed and developed.

If you are interested in getting a good idea of how some of these projects were designed and developed; the varied creative processes required to achieve the perfect result, and also seeing aspects of how I work and my particular process for logo idea exploration, then any/all of these below should be of use to you.

Part of the logo design process is the use of Logo Grids; this is another page that I have created that features a handful of these which I think are quite interesting to look at:

Kerr Recruitment Logo Grid Alignments and Construction Designed by The Logo Smith Freelance Logo Designer.svg
Pure Storage Logo MockUp Poster The Logo Smith

The Case Study for Pure Storage is the jewel in my crown, so this is always a good one to start with.


Time to write, or lack thereof

A few of these Case Studies are quite recent, but the ones that are the really detailed and lengthy Case Studies, are typically older.

The reason for this is quite simple: it was easier for me to spend the time writing these verbose Case Studies when I first started The Logo Smith.

In part because having left my last ever full-time employed job, I had time on side whilst I started to find clients, and build up my portfolio and reputation

In recent years, The Logo Smith has become busier and busier, with larger and more complex logo and brand identity projects. This has meant the time needed to create these lengthy textual accounts has become harder and harder to find.

This is in amongst the usual day-to-day running of your own creative business: namely actually doing the creative client work that pays the bills; the usual splattering of self promotion, marketing and social media; admin, email and accounts; website portfolio updates and maintenance, and of course walking the dog ensuring some semblance of a healthy work/life balance.

But I digress…


The Long Ones

Some of the exhaustive and verbose Logo Case Study write-up’s include, if you have time and inclination to read them: And We Succeed Consultancy, Apple & Eve, Rocket Science VFX, Orb Web Solutions, Wavepulse Acoustics, KeyboardKahuna, BrokersDirect, Tamara Kauffman

If you like typography, then the write-up for: Foehn & Hirsch (really long), Folger/Skoog, Love Ampersand, BlackVanilla should be of interest.

BrainExcell is a good one to look at if you’re interested in product packaging and label design, as this proved to be quite the challenge, but a very successful result for the work required.

I hope you don’t judge me too harshly with my writing style, and questionable grammar. I’m a designer; not a writer/author, so that aside:

I do hope some of these Logo Case Studies might give you the incentive to Hire The Logo Smith for your own logo & brand identity projects.

Logo Case Study & Logo Process Exploration by The Logo Smith

The Logo Smith aka smith.™ Forging the Highest Calibre: Logo Marks; Word Marks; Monograms; Monomarks™; House Marks; Signature Marks; Emblems; Symbols; Icons & Brand Identities, way way waaay back since the 1986’s.


Hire The Logo Smith & let’s get this Client & Designer partnership underway.

Still a little unsure? Then take some time to:

Look at Client FAQ’s; Read Testimonials; Browse Logo Portfolio, Monomarks, Logo Grids, & Logo Redesigns; then Hire smith.™

Or just read some cool things on my Design Blog: