The Logo Smith » Logo Case Studies & Logo Process by The Logo Smith


Logo Case Studies & Logo Process by The Logo Smith

Logo Case Study & Logo Process is a collection of logo & brand identity design projects, from my Logo Portfolio, where I’ve written up how each project was designed and developed.

If you are interested in getting a good idea of how some of these projects were designed and developed; the varied creative processes required to achieve the perfect result, and also seeing aspects of how I work and my particular process for logo idea exploration, then any/all of these below should be of use to you.

The Case Study for Pure Storage

This is the jewel in my crown, so this is always a good one to start with:

Pure Storage Logo MockUp Poster The Logo Smith

The Long Ones

Some of the exhaustive and verbose Logo Case Study write-up’s include, if you have time and inclination to read them:


And We Succeed Consultancy
Apple & Eve
Rocket Science VFX
Orb Web Solutions
Wavepulse Acoustics
KeyboardKahuna
BrokersDirect
Tamara Kauffman

If you like typography, and type focused logo designs, then the write-up for: Foehn & Hirsch (really long), Folger/Skoog, Love Ampersand, BlackVanilla should be of interest to you.

Foehn & Hirsch Logo Brand Identity Designed by The Logo Smith

BrainExcell is a good one to look at if you’re interested in product packaging and label design, as this proved to be quite the challenge, but a very successful result for the work required.

I do hope these Logo Case Studies below might give you the incentive to Hire The Logo Smith for your own logo & brand identity projects.

Logo Case Study & Logo Process Explorations by The Logo Smith

Each of the following Logo Design images link directly to the corresponding Case Study page:


Time to write, or lack thereof

A few of these Case Studies are quite recent, but the ones that are the really detailed and lengthy Case Studies, are typically older.

The reason for this is quite simple: it was easier for me to spend the time writing these verbose Case Studies when I first started The Logo Smith.

In part because having left my last ever full-time employed job, I had time on side whilst I started to find clients, and build up my portfolio and reputation

In recent years, The Logo Smith has become busier and busier, with larger and more complex logo and brand identity projects. This has meant the time needed to create these lengthy textual accounts has become harder and harder to find.

This is in amongst the usual day-to-day running of your own creative business: namely actually doing the creative client work that pays the bills; the usual splattering of self promotion, marketing and social media; admin, email and accounts; website portfolio updates and maintenance, and of course walking the dog ensuring some semblance of a healthy work/life balance.