BrainExcell Case Study & Logo Process for the Logo & Brand Identity Design; Bottle and Packaging Designed by The Logo Smith.
Photo Editing & 3d Bottle Renders
As well as designing the BrainExcell brand logo, and the bottle labels, I also created realistic looking 3d bottle renders, in Photoshop, to create various promotional images which you can see below:
At the time of designing the BrainExcell logo and labels, the bottles had yet to be produced, so there were no actual physical bottles from which to use for staged photoshoots.
The only real option was to create realistic looking versions in order to be able to start the BrainExcell marketing and promotional campaigns.
BrainExcell is a premium Nootropic supplement, and as such the logo and brand design needed to convey a high quality product, and therefore tempt potential buyers to pay a premium price.
The BrainExcell Logo
The finished BrainExcell logo design is based on the BE initials, which also reads the same if rotated, or flipped vertically.
Once the logo design was approved, we then looked to the design of the bottle. This is a custom designed bottle (the schematics are below), and I suggested that printing directly onto the bottle, rather than onto a paper lable.
The client opted for a opaque black finished, which helped really helps emphasis (pop) the primary white, and gold design.
Although printing onto the bottle created some limitations in type size (minimum 7pt), it would ultimately help achieve this premium look for BrainExcell.
The BrainExcell Bottle & Label Design
Printing directly onto Bottle Surface
It was the label design, and specifically the typography that I’m most pleased with, given the challenge of how much information there was to include for the ingredients.
We were at the absolute smallest point size that the bottle manufacturers could guarantee text would remain legible (as we were printing ink direct onto bottle).
Finding the right condensed typeface was crucial, as well as ensuring the overall layout was perfect, to make it still look attractive, and not an afterthought.
Photo Editing & 3d Bottle Renders
As well as designing the BrainExcell brand logo, and the bottle labels, I also created realistic looking 3d bottle renders, in Photoshop, to create various promotional images which you can see below.
At the time of designing the logo and labels, the bottles had yet to be produced, so there were no actual physical bottles from which to use for staged photoshoots.
The only real option was to create realistic looking versions in order to be able to start the BrainExcell marketing and promotional campaigns.
Early BrainExcell Logo & Bottle Design Explorations
About BrainExcell
We know that dedication to continuous self-improvement can be physically and mentally demanding. Proper nutrition is vital to taking on the challenges you face in your drive to be the very best you can be.
You are making more conscientious decisions about where your food and drink is sourced. At the same time, you want premium quality.
Working with a team of professional nutritionists, we created BRAINEXCELL™ to give you a 100% natural, premium-quality nootropics supplement.
Our customers and their appreciation of premium products continue to inspire our efforts to expand and improve the BRAINEXCELL™ range. We’re devoted to providing you with superior Nootropics supplements that help supercharge your memory, concentration, energy, and focus.
Thank you for taking the time to get to know us, and our nootropic, a bit better. We look forward to reading and sharing your BRAINEXCELL™ success stories!
BrainExcell Monomark
