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Case Study: F&S Logo & Custom Lettering Designed by The Logo Smith


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New Brand Logo Design for F/S, which also included the creation of a custom slab serif for the main FOLGER/SKOOG logo type.

The lettering for F/S was created from scratch which was sased off a generic Slab Serif.

There have bene a number of unique modifications to make this completely ownable to F/S, from the angled back slabs, to the gaps between the horizontal bars.

These typography customisations were extremely detailed, and time-consuming, but a very rewarding experience for me.

I’m going to let the following images tell the story of the various changes I made:

Folger-Skoog-Custom Font Designed by The Logo Smith.jpg
Folger Skoog Custom Font Designed by Freelance Logo Designer The Logo Smith
Folger Skoog Custom Font Designed by Freelance Logo Designer The Logo Smith
Folger Skoog Custom Font Designed by Freelance Logo Designer The Logo Smith
Folger Skoog Custom Font Designed by Freelance Logo Designer The Logo Smith
Folger Skoog Custom Font Designed by Freelance Logo Designer The Logo Smith
Folger Skoog Custom Font Designed by Freelance Logo Designer The Logo Smith
Folger Skoog Custom Font Designed by Freelance Logo Designer The Logo Smith
Folger Skoog Logo & Brand Identity Designed by Freelance Logo & Visual Designer The Logo Smith Layout

Unused Designs & Mock-up’s for Business Cards and Letterheads

The following stationery mock-up’s were used to help provide context for the development of the logo design, but were not ultimately used by the client.

A few changes were made to the logo type during this phase, one of which was removal of the outer box, leaving just the logo type.

Folger Skoog Brand Identity Business Cards MockUp Designed by Freelance Logo Designer The Logo Smith
Folger Skoog Stationery Mock Up Designed by Freelance Logo Designer The Logo Smith Minimal
Folger Skoog Brand Identity Business Cards MockUp Designed by Freelance Logo Designer The Logo Smith
Folger Skoog Brand Identity Business Cards MockUp Designed by Freelance Logo Designer The Logo Smith
Folger Skoog Logo & Brand Identity Designed by Freelance Logo & Visual Designer The Logo Smith Layout