Case Study: Folger & Skoog Logo & Custom Lettering Designed by The Logo Smith


Case Study: Folger & Skoog Logo & Custom Lettering Designed by The Logo Smith

New Brand Logo Design for FOLGER/SKOOG, which also included the creation of a custom slab serif for the main FOLGER/SKOOG logo type.

Custom Lettering Designed for FOLGER/SKOOG

The lettering for FOLGER/SKOOG was created from scratch which was sased off a generic Slab Serif.

There have bene a number of unique modifications to make this completely ownable to FOLGER/SKOOG, from the angled back slabs, to the gaps between the horizontal bars.

Folger-Skoog-Custom Font Designed by The Logo Smith.jpg

Folger Skoog Custom Font Designed by Freelance Logo Designer The Logo SmithFolger Skoog Custom Font Designed by Freelance Logo Designer The Logo SmithFolger Skoog Custom Font Designed by Freelance Logo Designer The Logo SmithFolger Skoog Custom Font Designed by Freelance Logo Designer The Logo SmithFolger Skoog Custom Font Designed by Freelance Logo Designer The Logo SmithFolger Skoog Custom Font Designed by Freelance Logo Designer The Logo SmithFolger Skoog Custom Font Designed by Freelance Logo Designer The Logo Smith

Folger Skoog Logo & Brand Identity Designed by Freelance Logo & Visual Designer The Logo Smith Layout

Unused Designs & Mock-up’s for Business Cards and Letterheads

The following stationery mock-up’s were used to help provide context for the development of the logo design, but were not ultimately used by the client.

 

Folger Skoog Brand Identity Business Cards MockUp Designed by Freelance Logo Designer The Logo Smith

Folger Skoog Stationery Mock Up Designed by Freelance Logo Designer The Logo Smith MinimalFolger Skoog Brand Identity Business Cards MockUp Designed by Freelance Logo Designer The Logo SmithFolger Skoog Brand Identity Business Cards MockUp Designed by Freelance Logo Designer The Logo Smith

Folger Skoog Logo & Brand Identity Designed by Freelance Logo & Visual Designer The Logo Smith Layout

Folger Skoog Initials Logo & Brand Identity Designed by Freelance Logo & Visual Designer The Logo Smith

 

 

 



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Written by: Graham Smith: The Logo Smith
1st Posted: 2019/05/08 & Post Updated: 2019/11/08
Filed In Categories: Case Study

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