Case Study Archives




Abacus Insurance Logo & Brand Identity Designed by Freelance Logo Designer The Logo Smith Freelance Logo Designer

Case Study: Abacus Insurance Brokers Logo Redesign and Tag-Line

Written by: Graham Smith: The Logo Smith Posted: 2019/11/21
Filed In Categories: Case Study, Logo Process, Logo Redesign, Portfolio


Post Excerpt: This is a continuation of an existing logo and brand identity redesign project for Abacus Insurance… Read More

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Puritone Records Music Label Logo Designed by The Logo Smith Textured Portfolio2019

Case Study: Puritone Records Logo & Record Label Designed by The Logo Smith

Written by: Graham Smith: The Logo Smith Posted: 2019/11/16
Filed In Categories: Case Study, Logo Design, Portfolio, Vintage


Post Excerpt: Case Study: Puritone Records Logo & Record Label Designed by The Logo Smith A previous large client of mine, Pure Storage (I designed the Pure Storage brand logo design), approached me to design a retro-cool logo that would be used to brand a fun… Read More

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Case Study: Orb Web Solutions Logo Designed by The Logo Smith

Written by: Graham Smith: The Logo Smith Posted: 2019/11/07
Filed In Categories: Case Study, Logo Design, Logo Process, Portfolio


Post Excerpt: This post is a run through for the Orb Web Solutions logo design. When the client approached my via Twitter, I was initially struck by the familiarity of the name and a sense of mild dread. If there was ever a overused and rarely well executed image, it's the… Read More

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Case Study: Tamara Kauffman Interior Designer Logo Designed by The Logo Smith

Written by: Graham Smith: The Logo Smith Posted: 2019/11/05
Filed In Categories: Case Study, Logo Process


Post Excerpt: This logo process post is for the Tamara Kauffman identity design. A company in design and project management on the refurbishments of domestic… Read More

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Excedr Product Leasing Logo Designed by The Logo Smith

Case Study: Excedr Logo & Brand Identity Designed by The Logo Smith

Written by: Graham Smith: The Logo Smith Posted: 2019/11/03
Filed In Categories: Case Study, Logo Design, Logo Process, Portfolio


Post Excerpt: Case Study: Excedr Logo & Brand Identity Design The Logo Smith designed a new Logo for, Excedr, a lab support program that provides scientists with operating lease solutions and comprehensive service plans at an affordable price. “Our mission is to… Read More

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Work in Process: Colour Swatched Icon Design for a Color Swatch App

Written by: Graham Smith: The Logo Smith Posted: 2019/11/01
Filed In Categories: Case Study, Colour, Icon Design, Logo Process
Tagged with: ,

Post Excerpt: Ongoing Case Study: Icon Design for a Color Picker and Swatch iOS Application Pretty pleased so far on progress of these icons I’m designing for a Color Picker & Swatch application, for iOS. There’s already so many app icons, that are based on… Read More

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Case Study: T-Shirt Express Logo and Icon Designed by The Logo Smith

Written by: Graham Smith: The Logo Smith Posted: 2019/10/31
Filed In Categories: Case Study, Logo Design, Logo Process, Portfolio


Post Excerpt: Case Study: T-Shirt Express Logo and Icon Design This illustrative style logo design that I drew is one of my all-time favourite logo designs, which was in itself a logo redesign for a US custom t-shirt screen printer, T-Shirt Express. I drew this steam train… Read More

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Case Study: Zulu Safari Missionary Logo & Monogram Designed by The Logo Smith

Written by: Graham Smith: The Logo Smith Posted: 2019/10/28
Filed In Categories: Case Study, Logo Design, Logo Process, Portfolio


Post Excerpt: Zulu Safari Missionary Logo & Monogram Designed by The Logo Smith This logo for Zulu Safari from my logo portfolio, is a long time favourite of mine. I designed the logo mark, formed from the initials Z & S, for Zulu Safari (@ZuluSafari) for an… Read More

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