Logo Process: UHX Universal Health Coin Logo & iOS App Icon Design


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UHX Universal Health Coin Logo & iOS App Icon Design

The Logo Smith was hired by UHC to redesign and update the brand logo for UHX Universal Healthcoin & Exchange back in 2018.

The old Universal Health Coin logo was in need of an update, due in part to a change in the companies direction as a result of various US political changes in the healthcare system.

 

The New Universal Health Coin Logo Moves Forward

The new Universal Health Coin logo needed to be far more adaptable and flexible when it came to the online world, and specifically the iOS application which is in development.

Hence I focused on a monogram of sorts that sits within the typical confines of a square application icon, which can be used on it’s own and/or alongside the UHX wording and tag-line.

The new UHX logo mark was formed from all 3 initials: U, H, and X, to make a practical and flexible monogram. The UHX wording was custom created to enhance the negative space ‘arrow’ between the H & X.

 

UHX Logo and Monomarks Designed by The Logo Smith

The end result is a clean, bold and unique logo mark that works really well at all sizes, and in particular at smaller sizes for application icons and social media profile image timelines etc.

Various colour options are provided, using cool greys and blacks to create alternative backgrounds.

 

Logo Specification Sheet - 1 Page Illustrator Template for Download

 

UHX Logo and Monomarks Designed by The Logo Smith

 

The UHX Blue

A lot of blues were looked at before we settled on this particular one:

 

Logo and Monomarks Designed by The Logo Smith

 

Logo and Monomarks Designed by The Logo Smith

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UHX Font Styles

 

UHX Universal Healthcoin Logo Brand Identity

UHX Monomark

UHX Universal HealthCoin Logo and Monomarks Designed by The Logo Smith

Client Testimonial for UHX

Client Testimonial: “Graham was super professional, very easy to work with, and didn’t leave any creative stone unturned.

He put many hours into our project to help us find the perfect identity for our business.

I highly recommend him.”

Courtney Jones – CEO – UHX.io



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Written by: Graham Smith: The Logo Smith
1st Posted: 2019/09/23 & Post Updated: 2019/11/23
Filed In Categories: Icon Design, Logo Process, Portfolio

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