Blog Archives

All Archived Posts in Portfolio




Logo Design Portfolio Cards Designed by The Logo Smith


In an effort to tie up my various logo designs, spread across my logo portfolios, I've created these simple Logo Design Portfolio Cards.

Each Portfolio Card has nine logo designs from my Logo Portfolio, and the work shown here spans more than 10 years.

Logo Design Portfolio Cards Designed by The Logo Smith

As of 20th July 2017, I've created 8 volumes, but these are still not the entirety of my logo design collection. I'm currently working on creating the rest of the cards every few days, or so.

Also, there's no real order going on, so each card has logo designs ranging from this year, to maybe 5 years ago, etc.

I wanted to mix the chronological order up, so that it didn't inadvertently create a false sense of styles and trends, one year to the next.

Additionally to these logo designs, I'll also be creating similar Portfolio Stack Cards, from my Monomarks collection.

 

Logo Portfolio Cards Volume - 10


 

 

Logo Portfolio Cards Volume - 9


 

Logo-Portfolio-Cards-Volume 9 by-The-Logo-Smith

 

Logo Portfolio Cards Volume - 8


Logo Design Portfolio Cards Designed by The Logo Smith Volume 8

 

Logo Portfolio Cards - Volume 7


Logo Design Portfolio Cards Designed by The Logo Smith Volume 7

 

Logo Portfolio Cards - Volume 6


Logo Design Portfolio Cards Designed by The Logo Smith Volume 6

 

Logo Portfolio Cards - Volume 5


Logo Design Portfolio Cards Designed by The Logo Smith Volume 5

 

Logo Portfolio Cards - Volume 4


Logo Design Portfolio Cards Designed by The Logo Smith Volume 4

 

Logo Portfolio Cards - Volume 3


Logo Design Portfolio Cards Designed by The Logo Smith Volume 3

 

Logo Portfolio Cards - Volume 2


Logo Design Portfolio Cards Designed by The Logo Smith Volume 2

 

Logo Portfolio Cards - Volume 1


Logo Design Portfolio Cards Designed by The Logo Smith Volume 1

 

The Cards On Dribbble

You can also view the Portfolio Cards, over on my Dribbble Profile, and Pinterest

 

 

And please: don't forget to give me a shout, if you're looking for logo to be designed!

Take a look at my Client FAQ's, or jump straight in and fill in the Creative Brief, to start the process of hiring The Logo Smith.

SaveSave

SaveSave



Monomarks Portfolio Now Being Added to a Dedicated Instagram Account


I've always been fond of the idea I had: create an independent portfolio of just the logo mark portion of my logo designs, called Monomarks.

Not to mention it's a neat way to milk ones own work…

Monomarks Now Coming to You on Instagram

Although I've always had a separate Portfolio page on my website for the Monomarks, as well as Behance etc, I wanted to expand the reach of them a little more.

To that end, I decided to create a new Instagram profile solely for the uploading of the Monomarks.

I'll not be in a rush to upload all the Monomarks in one go, instead upload one or two every few days or so, or weeks… Uploaded an initial batch just to give the page some substance.

 

Monomark Portfolio on Instagram

 

The Existing Monomarks Portfolio Page

 

Monomarks a collection of individual Logomarks and Logo Designs



The Evolution of the Pure Storage Brand Identity


Pure Storage Logo Design by The Logo Smith1

Ask most people who know me, they'll tell you that the Pure Storage logo design, was and still is, my all time favourite, and most prestigious, logo design projects.

I designed the Pure Storage logo way back in 2010, and this feels like a lifetime in the logo and branding world.

 

pure-storage-logo-design-sketch

 

To see that Pure Storage have not changed the logo design in their recent brand identity update, is such a massive acknowledgement of how well the Pure Storage logo has stood the relative test of time.

I'd go as far as saying that 7 years and counting of using the same logo design, is pretty close to designing a timeless logo design.

Sure, it's not decades like some famous logos, but it's still a long time, especially in the rapidly changing, and evolving world of technology.

To see that the new branding agency tasked with taking the Pure Storage brand identity into the future have not changed my logo design, is just thrilling.

Who knows, it may be changed tomorrow, or next month, or next year… but for now, I'll take this as a big win, and proof that the Pure Storage logo is working well for them.

The Evolution of the Pure Storage Brand Identity



The Original Pure Storage Logo Design Sketches from 2010


I really thought I had lost all my original Pure Storage logo design sketches that I doodled for them, way back in 2010.

To my utter delight, I actually found them tucked away within a project folder for another client, all neatly stapled up.

So I've quickly took some photograph's of them, and decided to share them with you.

Pure Storage Logo Design by The Logo Smith1

A Week to Complete a Logo Design for Pure Storage

Bear in mind this was whilst Pure Storage were in Stealth mode, and the brief was somewhat scarce.Not an awful lot for me to go on during this stage, not to mention only a week to complete the logo.

It's quite cool for me to glance back and see how challenging the Pure Storage logo was in the early stages, until I hit upon the Eureka moment, which you can found out more about in the Pure Storage Project Page.

There's also a little Mind-Map (below) that I started, but ended up not finishing as the idea was already very clear in my mind at that point.

The Original Pure Storage Logo Design Sketches from 2010

Pure-Storage-Logo-Design-Sketches-and-Concept-Ideas-by-The-Logo-Smith-10 Pure-Storage-Logo-Design-Sketches-and-Concept-Ideas-by-The-Logo-Smith-10 Pure-Storage-Logo-Design-Sketches-and-Concept-Ideas-by-The-Logo-Smith-10 Pure-Storage-Logo-Design-Sketches-and-Concept-Ideas-by-The-Logo-Smith-10 Pure-Storage-Logo-Design-Sketches-and-Concept-Ideas-by-The-Logo-Smith-10 Pure-Storage-Logo-Design-Sketches-and-Concept-Ideas-by-The-Logo-Smith-10 Pure-Storage-Logo-Design-Sketches-and-Concept-Ideas-by-The-Logo-Smith-10 Pure-Storage-Logo-Design-Sketches-and-Concept-Ideas-by-The-Logo-Smith-10 Pure-Storage-Logo-Design-Sketches-and-Concept-Ideas-by-The-Logo-Smith-10 Pure-Storage-Logo-Design-Sketches-and-Concept-Ideas-by-The-Logo-Smith-10 Pure-Storage-Logo-Design-Sketches-and-Concept-Ideas-by-The-Logo-Smith-10

Pure-Storage-Logo-Mind-Map pure-storage-logo-design-sketch



Portfolio Update: fOKOS Photography Magazine Logo & Masthead


Photography Magazine Logo & Masthead: New logo project for a limited print run bi-monthly photography magazine, called: fOKOS.

A subtly styled lowercase 'f' precedes the uppercase OKOS, just adding enough visual interest to keep it from being too 'normal'.

The right-side of the letter 'f' is cut and shaped to match the outer curve of the 'O'.

Typeface used, for all letters, is Avenir Next Heavy.

 

fOKOS Photography Magazine Logo & Masthead

fOKOS Photography Magazine Logo mock-up

fOKOS-Photography-Magazine-Logo-and-Masthead-design-R2

fOKOS Photography Magazine Logo mock-up



Recent Logo Designs from my Freelance Logo Design Portfolio


Here are some recently completed client logos, from my freelance Logo Design Portfolio. Some have been created for commissioned client projects: as part of my freelance logo and graphic design services, whilst some are conceptual: ongoing self tuition, exercising of the old grey matter, to help keep my mind sharp.

Recent Logo Designs from my Logo Design Portfolio

 

 

Rush-Identity-Logo-Design-Designed-by-The-Logo-Smith Forever-Garden-Logo-Design-Designed-by-The-Logo-Smith Pure-Storage-Logo-Design-Rev-Designed-by-The-Logo-Smith DJ-SladeSIlva-Music-logo-design Colour-ios-application-Logo-design World-Chuch-Logo-Design-For-Sale-Designed-by-The-Logo-Smith cdmmc-legal-lawyer-logo-design-by-the-logo-designer

codetipi-wordpress-theme-designer-developer-logo-design-by-freelance-logo-designer-1 viewd ios app icon for iphone video chat logo design by the logo smith

Diamond Logo Design for Sale choir-player-logo-design-by-the-logo-designer

Hire me as your Freelance Logo Designer

If you're looking to hire a freelance logo designer or are looking for a more comprehensive logo & brand identity, then I'd certainly love to hear from you.

Feel free to visit my Contact page, take a look at my FAQ page or dive straight in by filling in my brief.

Logo Designs for Sale

I also have  selection of Logo Designs for Sale, which are based from a massive collection of: unused client logo ideas, conceptual designs, icons and marks.

All Logo Designs for Sale, cost only £195, and are only ever sold the once.



Letterpress Business Card for the UPRAW Logo and Brand Identity Design


Really pleased with how my logo design for UPRAW has turned out, especially when seen as a letterpress business card, on some heavy textured black card.

As you can see from the image, the angular nature of the UPRAW logo mark, seems to work so well within the shape of the business card, and looks clean and precise as a raised mark on the surface of the card.

 

Letterpress Business Card for the UPRAW Logo

Letterpress Business Card

upraw logo design

Upraw logo font pairings



Case Study: Baze iOS Application Icon & Baze Logo Design


 

Case Study: Baze iOS Application Icon & Baze Logo Design

This Baze logo is an example of a client asking for a cheeky 'quick and cheap' logo & iOS application icon design; me being in an usually festive and cheery mood, and going along with said cheeky request.

From the client emailing me about doing a possible application icon for Baze, and me doing said Baze logo, took all of 30 minutes or so.

Probably the quickest, most efficient logo design project I've ever taken on, and the result being an incredibly pleased, and supremely grateful, new client.

Plus I love it, so it's a great logo design for the portfolio, and a bit of pocket money for me in the process.

 

Baze iOS Application Icon Logo Design

 

The Baze Logo & Icon

It's a pretty simple idea, that just came to mind pretty quickly after drawing a relatively bold and clean letter 'B'.

The client also wanted to see if it were possible to shoe-horn the letter 'z' within the 'B', for which I saw a likely solution in my head.

After a few well placed curves, circles and a few round guides, it did look like the usually awkwardly shaped letter 'z', could actually be neatly positioned within the 'B'.

All without the overall logo looking like this angular shape was literally shoe-horned in.

 

Baze iOS Application Icon Logo Design



VIEW’D: Logo Design Case Study – Social Video Calling Application Logo and App Icon Design


VIEW'D - Logo Design Case Study

VIEW'D is a new logo design and iOS app icon design project, which I'm currently working on, and am happy to share the ongoing logo design case study of this ongoing branding project.

I will update this ongoing logo design case study with new screenshots and photos of my mock-ups, sketches, and scribbles as they are done.

In this post are just a few snapshots of the later stages of the project, showing the most recent logo design concept (above), as well as some initial thoughts on the style of typography for the VIEW'D brand name.

VIEW'D - Logo Design Case Study 

This is proving to be a fun and interest project to work on, mostly because it's challenging. I like a challenge. It's challenging because there are a few direct competitors to VIEW'D: namely Skype and iChat, but this app has some practical advantages that could make it a worthy contender.

Getting the styling and branding right, and probably the iOS app icon in particular is really important.

I know for a fact that a nicely designed application icon is important, and can play a big role on someone choosing to download it, or place it pride of place on their main home page screen.

Its like the 'don't judge a book by it's cover; but a lot of us do.

To this effect I've chosen to adopt more of an overall visual graphic, than a regular logo. As in, the brand name and typography is pretty secondary to the actual eyeball, as this is what will ultimately be seen first.

Actually the same was true for the Feedly logo (which was also animated) and app icon design I did some years back, and that's still going strong.

There was more of a design focus on the cross platform application icon, that the actual logo as a whole. You rarely see the 'feedly' name (set in Helvetica).

Feedly-Logo-Design-Designed-by-The-Logo-Smith

VIEW'D is set to be a new dynamic application that brings phone and video calling to a whole new experience.

 

logo and ios app icon design Social-Video-Calling-Application-Logo-and-Icon-2

logo design case study sketches logo design case study sketches

video-message-chat-app-logo-and-icon-design-1 Social Video Calling Logo and App Icon Design video-message-chat-app-logo-and-icon-design-1 Social-Video-Calling-Application-Logo-and-Icon logo design case study typograhy

Video chat app icon and logo design Video chat app icon and logo design

Design Updates: 07.09.16

Some minor changes to the eye, by removing the outer light blue border that was previously  there.

Also enlarged the inner dark blue circle (iris) and the Play icon relative to it's surrounding elements.

video-ios-application-icon-and-logo-design

 

As a freelance logo designer, the number of logo ideas and concepts that end up either off-the-mark, or simply no-good, can vary from project-to-project.

However, I like to feel there is rarely a wasted moment on a project as some of the unused logo ideas can either be repurposed for another client, or in my case, sold as mentioned in this post: Custom Logo Designs for Sale, and currently shown on the Logo Designs for Sale page.

This logo design can also be viewed on Dribble: https://dribbble.com/shots/2904763-View-d-Logo-iOS-App-Icon-Design



GPS Fleet Tracking and Management Logo Design: Work in Process


GPS Fleet Tracking and Management Logo Design: Work in Process

As a freelance logo designer in the UK (hire me), I do get to work on some pretty varied logo projects. I was recently hired by: Global Positioning Specialists - Fleet Tracking and Management, a play on GPS: Global Positioning Satellite to create a new logo and brand identity for them.

Initially I was trying too find a way to incorporate the 3 initials GPS, so instead looked at creating a standalone logo mark, based off maybe just one of the initials.

GPS Fleet Tracking Logo Design-by Freelance Logo Designer The Logo S

It occurred to me that the ‘G” was probably the best bet as it lends itself nicely to a few relevant connections to GPS, but when created in the way I have designed it, becomes even more connected to fleet management and tracking.

This G took some time to evolve, trying many styles, many ways to construct it etc. Ultimately I landed on the idea of a ‘x’ marks the spot, or pin point of something, even target cross-hairs in a way.

The arrangement then was the trickiest, and i wanted to try and portray the idea of GPS signals being bounced from satellite to ground, and back up, ending in a sort of arrow pointing up and to the right as well as into the wording itself.

So this creates a sort of graphical representation of data and tracking signals, but also the ‘x’ can represent the individual vehicles and such like.

 

GPS Fleet Tracking Logo Design by Freelance Logo Designer

Image above shows various thicknesses and spacing for the logo mark.

The G is circular of sorts, so this also just helps with the connection to earth/orbit/data travel with the arrow also indicating movement of the fleet.

It’s not your usual GPS style of logo, and this is exactly what I was trying to achieve, to create something a step up from the ordinary, still using some literally connections and interpretations, but in a cleaner and relevant way.

The logo, when placed near the top of a letterhead, brochure, leaflet, advert, etc, can then also be bled/extended off the top, such as the image below shows. This helps reinforce the idea of signals coming down from the satellites.

GPS Fleet Tracking Logo Design by Freelance Logo Designer

The logo mark itself is also ‘square’ in shape, so will fit perfectly fit in social media profile images etc. May need to work on creating a more simplified version of this, so less x’s for smaller sizes for example.

GPS Fleet Tracking Logo Design by Freelance Logo Designer

Ultimately, the logo mark captures the meaning of GPS: Global Positioning Specialists - Fleet Tracking and Management, through various connections and meanings in a stylised graphical way, that isn’t cheesy, cliche or ordinary.

In that regards I think it ‘should’ be pretty unique in terms of how the logo mark has been designed, but more importantly how relevant the various bits are that make the symbol.

GPS-Fleet-Tracking-Logo-Design-by-Freelance-Logo-Designer-5

 

Looking for a Freelance Logo Designer for your own Logo Design Project?

If you are a real estate agent looking for a freelance logo designer for a new logo design for a new business, or are looking to update/refresh your current business brand logo, then I'd love to hear from you.

Don't forget: you can look at my extensive logo and brand identity portfolio designs here: Logo Design Portfolio, and Monomarks page.

Alternatively, if you know what you are looking for, then you can take a look at my Logo Design Brief, and maybe fill that in so we can get started.

Please call/text me on: 07816 527462, or email: [email protected] for more information on how I can help you with your graphic design, and logo design requirements.