Smithographic was approached by OneQode to redesign their existing logo, and so I set to work with a number of sheets of sketches, and vector concepts.
OneQode provides low-latency, high-performance Infrastructure as a Service (IaaS) for the digital services of tomorrow.
The process that lead to the finished design you see was relatively quick, although there were many refinements of the OQ logo mark.
Some of the earlier explorations of this OQ combination:
Typography
The font used is ITC Avant Garde Demi, so I wanted to try and keep that lovely curve in the Q in the OneQode logo and word mark.
Getting that transition from the Q, into the O, proved to be quite fiddly, but I’m super pleased with how it turned out.
The end result is that the OneQode logo design encapsulates a modern and minimalist aesthetic, focusing on simplicity and clarity to communicate the brand’s identity effectively.
This design emphasises a clean, professional look that aligns with its core values and services companies, suggesting innovation and efficiency.
OneQode Website
Highly recommend taking at their ‘new’ website, which was done last September; it really is a thing of beauty.
