The Logo Smith


The Logo Smith – Freelance Logo Designer & Brand Identity Design Studio

The Logo Smith aka Smith.™ Forges the Highest Calibre: Company Logo and Brand Identity Designs, Logo Redesigns and Brand Updates; Icon and App Icon Designs; Packaging and Typographic Designs.

The Logo Smith Logo Design
→ View Logo Design Portfolio

The Logo Smith is a British freelance logo designer with over 28 years commercial experience, in: Company Logo & Brand Identity Design; Business Logo & Brand Redesigns & Updates; Graphic Design; Print & Digital Design; Reprographics; Lithographic & Digital Printing; Advertising & Marketing.


The Smith.™ Site Index:


The Logo Smith designs high calibre business and company logo marks & brand identities, that are: beautiful & unique; clean & bold; flexible & adaptable; timeless, and all with a meticulous & compulsive attention to detail.

The Logo Smith has a particularly strong creative & technical eye for a: company logo redesign, or a business logo & brand identity redesign, be it a: subtle brand refresh; significant brand identity update, or complete brand identity overhauls.

GhostPay Stationery Designed by The Logo Smith

The Logo Design Portfolio Designed by The Logo Smith

The Logo Portfolio showcases: Logo Marks, Combination Marks, Brand Marks, Type Marks, Signature Marks,Word Marks, House Marks, Emblems, Symbols, Icon & App Icon Designs.

It’s easy to take company and business logos for granted, but without a logo there’s really nothing to build upon, and around. The logo is the foundation from which everything else grows.

A company logo design needs to full fill many roles; it performs as a beacon from which it communicates on so many different levels. 

A typical business logo design process includes: research of competing competitors & target audience; investigation of alternative design directions & ideas; refinement of a chosen logo design; testing across brand touch-points, and finally adoption of the chosen logo design by the client.

On the outside, a business logo mark that is clean and functional, conveys simplicity and depth of character, is the ultimate aim during the development and design phase of a logo and brand identity design project.

A clean and simple looking company logo mark is rarely simple in its development and design, but it will appear as though this simplicity was easy.

The company logo design will often be a complex weave of horizontal, vertical, angular alignments and intersections, along with other design grid principles, to ensure the logo is balanced and well formed in its final form.

Whilst a business logo isn’t the entirety of a visual brand identity: a memorable logo mark can certainly help create a lasting impression in the eyes of the beholder.

→ View Logo Portfolio


The Monomarks Collection Designed by The Logo Smith

The Monomarks Collection consists of individual: Logo Marks, Brand Marks, Type Marks, Emblems, Symbols & Icons, all Displayed in Solid Monochromatic Techniblack.

Excedr Monomark
RxLess Medicine Prescriptions Monomark

Pure Storage Monomark
Damien Hottelier Monomark
T-Shirt Express Logo and Brand Identity Designed by Freelance Logo Designer The Logo Smith
Feedly Icon Logo and Brand Identity Designed by Freelance Designer The Logo Smith
SuperblyCo Logo and Brand Identity Designed by Freelance Logo Designer The Logo Smith
Explainly Explainer Videos and Brand Identity Designed
MoleseyCo Dog Monomark
Meads Heritage Monomarks
Constant MOtion Logo and Brand Identity Designed by Freelance Logo Designer The Logo Smith

The Monomarks Collection consists of Individual: Logo Marks, Brand Marks, Type Marks, Emblems, Symbols and Icons, taken from my logo portfolio, displayed in glorious techniblack; stripped of all colour and context.

I go to great lengths to ensure that each logo I design works in it’s purest form; stripped of all colour, and in most cases; all wording. 

The most common format for a logo design is typically referred to as a ‘combination’ where both the logo mark, and the logo wording, are presented as one combined logo design.

When you take just the graphical element away from the wording you are left the logo mark, and it’s this part of the logo that forms the basis for Monomarks.

The benefit of a logo mark that works well in solid black is that it will often translate well to small sizes, such as those required for: application icons, social media profile images, favicon, avatars, etc.

→ View Monomarks Collection


Logo & Brand Identities Designed by The Logo Smith

GhostPay Stationery Designed by The Logo Smith
GhostPay Logo & Brand Identity Design
The Brand Gallery with SuperblyCo Logo Brand Identity Stationery design designed by Freelance Logo Designer The Logo Smith
SuperblyCo Logo & Brand Identity Design
Pure Storage Logo & Brand Identity Design

Company Logo & Brand Identity Design, Brand & Corporate Guidelines, Signage, Stationery, Websites, Packaging…

The brand identity of a company is far more than a company logo design, symbol, icon, word mark etc. 

For example, the brand identity will consist of a varied range of both physical and emotive elements; some can be seen, some touched, some smelt and many play on our emotions.

Brand identities can also include aspects of product design: applying brand logo designs to various products & equipment, such as: Flash Array Hardware for Pure Storage; Bottle, Label & Packaging for BrainExcell; Exhibition Stands for Abacus Insurance; Animations for ADXPRS; Stationery Designs; Logo & Brand Identity Guidelines for SuperblyCo & Spareto.

→ View The Brand Gallery


Loads more Creative, Technical & Social Media Services provided by The Logo Smith

Logo & Brand Identity Design 

Freelance Company Logo Design; Brand Identity Design; Icon Design; Logo & Brand Identity Redesigns; Corporate Brand Design; Brand Consultation; Brand Guidelines, Graphic Standards Manuals & Style Guides; Company Brand Name & Tag-line Creation.

Print & Digital Design Graphics

Stationery Design; Packaging Design; Exhibition Stands; Graphic Design; Brochure & Catalogue Design; Poster & Flyer Design; Record Label Design; Typography & Lettering Design; Photo Retouching; Image & Photo Manipulation.

WordPress, Security & Speed

Secure WordPress Installations utilising Cloudflare; WordPress Theme Customisation; Website Security; Website Speed, Performance Audits and Optimisation; Domain Name, WordPress & Website Hosting.

PR, SEO & Social Media

SEO and Google My Business Audit & Optimisation; Social Media Platform Branding; Social Media Audit, Consultation and Strategy; PR Services: Technology, IoT (Internet of Things) and Smart Home Public Relations.


Blog Posts curated & written by The Logo Smith

Before Graham was a freelance logo designer, he had been online (AOL, ICQ) and blogging (Typepad) since the late 1999’s.

The Design Blog of freelance logo designer, The Logo Smith, enters the timeline around 2008, and only gains momentum a few years after that.

It was only when The Logo Smith came into existence, that the whole practice of blogging and social media became more of a priority, rather than a personal hobby.

Recent Blog Posts: