The Logo Smith specialises in: logo & brand identity design; logo & brand re-designs & updates; label & packaging design; icon & application icon design; social media branding; print & digital design; WordPress & website design.
The Logo Smith also has a strong & creative eye for a: logo redesign, or a brand identity redesign, be it a: subtle brand refresh; significant brand identity update, or a complete brand identity overhaul.
The Logo Smith, being a leading UK based logo company & freelance logo designer, is certainly well known for designing engaging logo designs & Monomarks(as can be attested by many client testimonials).
Whilst a logo design isn’t the entirety of a visual brand identity: a memorable logo mark can certainly help create a lasting impression in the eyes of the beholder.
The logo mark (in the example above, the logo mark is the orange P for the Pure Storage logo design) which is also called: brand mark, symbol, icon, emblem, etc, is often the first visual representation of a brand and/or company that a person sees, and for this reason alone: the logo design needs to full fill many roles.
The logo design process includes:research, conceptualisation investigation of alternative design directions and ideas, refinement of a chosen design, testing across brand touch-points, and finally adoption and production of the chosen logo design by the client.
On the outside, a logo mark that is clean and functional; conveys simplicity and depth of character, is the ultimate aim during the development and design phase of a logo design project.
However, a clean and simple looking logo mark is rarely simple in its development and design; quite often will be a complex weave of various horizontal, vertical, angular alignments and intersections, along with other design grid principles, to ensure the logo is balanced and well formed in it’s final form.
Wikipedia: “Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design.
A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization.
Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design.”
Monomarks Collection by The Logo Smith Naked, Raw & Monochrome
Detail masked by Simplicity
Monomarks are a Collection of Individual: Logo Marks, Brand Marks, Type Marks, Emblems, Symbols and Icons, taken from my Portfolio, Displayed in Glorious Techniblack; stripped of all Colour and Context.
I go to great lengths to ensure that each logo I design works in it’s purest form; stripped of all colour, and in most cases; all wording. This allows the resulting black logo mark to convey the intended message in the purest way possible.
The brand identity of a company is more than a logo design. For example, it will consist of a varied range of both physical and emotive elements; some can be seen, some touched, some smelt and many play on our emotions.
Brand identities can also include aspects of product design: applying brand logo designs to various products & equipment, such as for the Pure Storage Flash Arrays, and bottle labels for BrainExcell.
Services offered by The Logo Smith Not just Exceptional Logo & Brand Identities
The Logo Smith isn’t just an amazing freelance logo designer; also provides a full range of creative & technical services – including product design – refined and honed over 27 years of experience within the commercial print and graphic design industry, including but not limited to:
SEO & Google My Business Audit & Optimisation; Social Media Platform Branding; Social Media Audit, Consultation & Strategy; PR Services: Technology, IoT (Internet of Things) & Smart Home Public Relations.