The Smith Index
The Logo Smith has over 28 Years Commercial Experience, in: Logo & Brand Identity Design; Digital & Print Design; Typography; Litho & Digital Printing; Advertising & Marketing.
The Logo Smith aka Smith.™ specialises in: Logo & Brand Identity Design; Logo & Brand Re-designs & Updates; Label & Packaging Design; Icon & Application Icon Design; Social Media Branding; Print & Digital Design; WordPress & Website Design.
Introduction to Smith.™
The Logo Smith is a leading UK freelance logo designer that develops & designs high calibre logo marks & brand identities that are: beautiful & unique; clean & bold; flexible & adaptable, and have a timeless flair.
The Logo Smith also has a strong & creative eye for a: logo redesign, or a brand identity redesign, be it a: subtle brand refresh; significant brand identity update, or a complete brand identity overhaul.
*The Logo Smith worked with Pure Storage to design and develop the logo & brand identity, during it’s stealth mode period in 2011. Pure Storage is a public company headquartered in Mountain View, California, United States. It develops all-flash data storage hardware and software products. Pure Storage was founded in 2009 and developed its products in stealth mode until 2011.
Logo Marks, Brand Marks, Type Marks, Emblems, Symbols & Icons
Whilst a logo design isn’t the entirety of a visual brand identity: a memorable logo mark can certainly help create a lasting impression in the eyes of the beholder.
The logo mark (in the example above, the logo mark is the orange P for the Pure Storage logo design) which is also called: brand mark, symbol, icon, emblem, etc, is often the first visual representation of a brand and/or company that a person sees, and for this reason alone: the logo design needs to full fill many roles.
The logo design process includes: research, conceptualisation investigation of alternative design directions and ideas, refinement of a chosen design, testing across brand touch-points, and finally adoption and production of the chosen logo design by the client.
However, a clean and simple looking logo mark is rarely simple in its development and design; quite often will be a complex weave of various horizontal, vertical, angular alignments and intersections, along with other design grid principles, to ensure the logo is balanced and well formed in it’s final form.
View Logo Portfolio
The Monomarks Collection
Naked, Raw & Monochrome
Monomarks are my Collection of Individual: Logo Marks, Brand Marks, Type Marks, Emblems, Symbols and Icons, taken from my Portfolio, Displayed in Glorious Techniblack; stripped of all Colour and Context.
I go to great lengths to ensure that each logo I design works in it’s purest form; stripped of all colour, and in most cases; all wording.
This allows the resulting black logo mark to convey the intended message in the purest way possible.
Brand & Visual Identities
Not just Logo & Icon Designs
The brand identity of a company is more than a logo design. For example, it will consist of a varied range of both physical and emotive elements; some can be seen, some touched, some smelt and many play on our emotions.
View The Gallery
Other Creative and Technical Services
The Logo Smith isn’t just an amazing freelance logo designer; also provides a full range of creative & technical services – including product design – refined and honed over 28 years of experience within the commercial print and graphic design industry, including but not limited to:
Logo & Brand Identity Design
Freelance Logo Design; Brand Identity Design; Icon Design; Logo & Brand Identity Redesigns; Corporate Brand Design; Brand Consultation; Brand Guidelines, Graphic Standards Manuals & Style Guides; Brand Name & Tag-line Creation.
Photo Retouching; Image Manipulation, & 3D Renderings.
Product, Graphic & Print Design
Business Stationery Design; Packaging Design; Conference & Exhibition Stands; Brochure & Catalogue Design; Poster & Flyer Design; Record & Music Label Design; Book Cover Design; Typography & Lettering Design.
WordPress & Website Design
SEO & Social Media
SEO & Google My Business Audit & Optimisation; Social Media Platform Branding; Social Media Audit, Consultation & Strategy; PR Services: Technology, IoT (Internet of Things) & Smart Home Public Relations.