The Logo Smith specialises in: logo & brand identity design; logo & brand re-designs & updates; label & packaging design; icon & application icon design; social media branding; print & digital design; WordPress & website design.
The Logo Smith also has a strong & creative eye for a: logo redesign, or a brand identity redesign, be it a: subtle brand refresh; significant brand identity update, or a complete brand identity overhaul.
The Logo Smith, being a leading UK based logo company & freelance logo designer, is certainly well known for designing engaging logo designs & Monomarks(as can be attested by many client testimonials).
Whilst a logo design isn’t the entirety of a visual brand identity: a memorable logo mark can certainly help create a lasting impression in the eyes of the beholder.
The logo mark (in the example above, the logo mark is the orange P for the Pure Storage logo design) which is also called: brand mark, symbol, icon, emblem, etc, is often the first visual representation of a brand and/or company that a person sees, and for this reason alone: the logo design needs to full fill many roles.
The logo design process includes:research, conceptualization, investigation of alternative design directions and ideas, refinement of a chosen design, testing across brand touch-points, and finally adoption and production of the chosen logo design by the client.
On the outside, a logo mark that is clean and functional; conveys simplicity and depth of character, is the ultimate aim during the development and design phase of a logo design project.
However, a clean and simple looking logo mark is rarely simple in its development and design; quite often will be a complex weave of various horizontal, vertical, angular alignments and intersections, along with other design grid principles, to ensure the logo is balanced and well formed in it’s final form.
Wikipedia: “Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design.
A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization.
Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design.”
Monomarks Collection Naked, Raw & Monochrome by The Logo Smith
Monomarks are a Collection of Individual: Logo Marks, Brand Marks, Type Marks, Emblems, Symbols and Icons, taken from my Portfolio, Displayed in Glorious Techniblack; stripped of all Colour and Context.
I go to great lengths to ensure that each logo I design works in it’s purest form; stripped of all colour, and in most cases; all wording. This allows the resulting black logo mark to convey the intended message in the purest way possible.
Monomarks Collection Single Page PDF Poster for Download
Brand Identities not just Logo Designs.
The brand identity of a company is more than a logo design. For example, it will consist of a varied range of both physical and emotive elements; some can be seen, some touched, some smelt and many play on our emotions.
Brand identities can also include aspects of product design: applying brand logo designs to various products & equipment, such as for the Pure Storage Flash Arrays, and bottle labels for BrainExcell.
Services Not just Exceptional Logo & Brand Identities
The Logo Smith isn’t just an amazing freelance logo designer; also provides a full range of creative & technical services – including product design – refined and honed over 27 years of experience within the commercial print and graphic design industry, including but not limited to:
SEO & Google My Business Audit & Optimisation; Social Media Platform Branding; Social Media Audit, Consultation & Strategy; PR Services: Technology, IoT (Internet of Things) & Smart Home Public Relations.