The Logo Smith Freelance Logo Designer Logo Header

The Logo Smith – Freelance Logo Designer, Brand Identity & Graphic Design Company.

The Logo Smith has over 28 Years Commercial Experience, in: Logo & Brand Identity Design; Digital & Print Design; Typography; Litho & Digital Printing; Advertising & Marketing.


About The Logo Smith

Superblyco Logo Sheet Guidelines Poster MockUp Designed by The Logo Smith

The Logo Smith, a leading freelance logo designer that develops & designs high calibre logo marks & brand identities (such as the Logo Design & Guidelines Poster for SuperblyCo above), that are: beautiful & unique; clean & bold; flexible & adaptable, and have a timeless flair.


The Logo Smith specialises in: logo & brand identity design; logo & brand re-designs & updates; label & packaging design; icon & application icon design; social media branding; print & digital design; WordPress & website design.


The Logo Smith also has a strong & creative eye for a: logo redesign, or a brand identity redesign, be it a: subtle brand refresh; significant brand identity update, or a complete brand identity overhaul.


-> Read some Case Studies or Hire The Logo Smith


Logo Portfolio Logo Marks, Brand Marks, Type Marks, Emblems, Symbols & Icons by The Logo Smith.

Pure Storage Logo Designed by The Logo Smith

The Logo Smith worked with Pure Storage to design and develop the logo & brand identity, during it’s stealth mode period in 2011. Pure Storage is a public company headquartered in Mountain View, California, United States. It develops all-flash data storage hardware and software products. Pure Storage was founded in 2009 and developed its products in stealth mode until 2011.


About The Logo Smith

The Logo Smith, being a leading UK based logo company & freelance logo designer, is certainly well known for designing engaging logo designs & Monomarks (as can be attested by many client testimonials).


Whilst a logo design isn’t the entirety of a visual brand identity: a memorable logo mark can certainly help create a lasting impression in the eyes of the beholder.


Pure Storage Design Grid and Construction Design


The logo mark (in the example above, the logo mark is the orange P for the Pure Storage logo design) which is also called: brand mark, symbol, icon, emblem, etc, is often the first visual representation of a brand and/or company that a person sees, and for this reason alone: the logo design needs to full fill many roles.


The logo design process includes: research, conceptualisation  investigation of alternative design directions and ideas, refinement of a chosen design, testing across brand touch-points, and finally adoption and production of the chosen logo design by the client.


Superbly Combination Logo Designed by Graham

On the outside, a logo mark that is clean and functional; conveys simplicity and depth of character, is the ultimate aim during the development and design phase of a logo design project.


Explainly Explainer Videos Logo Designed by Freelance Logo Designer

However, a clean and simple looking logo mark is rarely simple in its development and design; quite often will be a complex weave of various horizontal, vertical, angular alignments and intersections, along with other design grid principles, to ensure the logo is balanced and well formed in it’s final form.


Trepp Logo Grid Alignments and Construction Designed by Graham


Wikipedia:Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design.


A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization.


Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design.”


-> View Logo Design Portfolio



Monomarks Collection by The Logo Smith Naked, Raw & Monochrome

monomarks poster

Detail masked by Simplicity


Monomarks are a Collection of Individual: Logo Marks, Brand Marks, Type Marks, Emblems, Symbols and Icons, taken from my Portfolio, Displayed in Glorious Techniblack; stripped of all Colour and Context.


I go to great lengths to ensure that each logo I design works in it’s purest form; stripped of all colour, and in most cases; all wording. This allows the resulting black logo mark to convey the intended message in the purest way possible.

-> View Monomarks Portfolio



Brand & Visual Identities not just Logo Designs.

SuperblyCo Logo Brand Identity-Stationery design mockup 06 by the logo smith

The brand identity of a company is more than a logo design. For example, it will consist of a varied range of both physical and emotive elements; some can be seen, some touched, some smelt and many play on our emotions.


Brand identities can also include aspects of product design: applying brand logo designs to various products & equipment, such as for the Pure Storage Flash Arrays, and bottle labels for BrainExcell.


-> View The Gallery



Services offered by The Logo Smith Not just Exceptional Logo & Brand Identities


The Logo Smith isn’t just an amazing freelance logo designer; also provides a full range of creative & technical services – including product design – refined and honed over 27 years of experience within the commercial print and graphic design industry, including but not limited to:


Logo & Brand Identity Design

Freelance Logo DesignBrand Identity Design; Icon Design; Logo & Brand Identity Redesigns; Corporate Brand Design; Brand Consultation; Brand Guidelines, Graphic Standards Manuals & Style Guides; Brand Name & Tag-line Creation.


Digital Design

Photo Retouching; Image Manipulation, & 3D Renderings.


Product, Graphic & Print Design

Business Stationery Design; Packaging Design; Conference & Exhibition Stands; Brochure & Catalogue Design; Poster & Flyer Design; Record & Music Label Design; Book Cover Design; Typography & Lettering Design.


WordPress & Website Design

Secure WordPress Installs utilising Cloudflare; WordPress Theme Customisation; Website Security; Website Speed, Performance Audits & Optimisation; Domain Name, WordPress & Website Hosting.


SEO & Social Media

SEO & Google My Business Audit & Optimisation; Social Media Platform Branding; Social Media Audit, Consultation & Strategy; PR Services: Technology, IoT (Internet of Things) & Smart Home Public Relations.


Taster of Logo’s from The Logo Smith’s Portfolio

Featured Logo Designed by Graham Freelance Logo Designer


Logo Mark Development Examples

The following image shows how I developed & designed the logo mark for: Excedr, also visit this page to see a few more logo design diagrams.


Explainly Logo Grid Alignments and Construction Design