The Logo Smith


The Logo Smith – Freelance Logo Designer & Brand Identity Design Studio

The Logo Smith aka smith.™ – a British freelance logo designer extraordinaire – has over 28 years commercial experience, in: Logo & Brand Identity Design; Logo & Brand Redesigns & Updates; Graphic Design; Label & Packaging Design; Icon & App Icon Design; Social Media Branding; WordPress Development; Print & Digital Design; Reprographics; Lithographic & Digital Printing; Advertising & Marketing.

The Logo Smith aka Smith.™ Index:


The Logo Smith aka Smith.™ specialises in: Logo & Brand Identity Design; Logo & Brand Identity Redesigns & Updates; Icon & Application Icon Design; Packaging and Typographic Design.

The Logo Smith Logo Design

The Logo Smith is a leading UK freelance logo designer that develops and designs high calibre logo marks and brand identities that are: beautiful & unique; clean & bold; flexible & adaptable, and all with a timeless flair.

The Logo Smith has a particularly strong creative & technical eye for a: logo redesign, or a brand identity redesign, be it a: subtle brand refresh; significant brand identity update, or a complete brand identity overhaul.

The Logo Smith is well known for designing engaging Logo & Brand Identity Designs, as well as his meticulous/compulsive attention to detail.


Logo Portfolio designed by The Logo Smith – Logo Marks, Brand Marks, Type Marks, Word Mark, House Marks, Signature Marks, Emblems, Symbols & Icons.

Whilst a logo isn’t the entirety of a visual brand identity: a memorable logo mark can certainly help create a lasting impression in the eyes of the beholder.

The logo mark which is also called a: brand mark, symbol, icon, emblem, is often the first visual representation of a brand and/or company that a person sees.

In the examples above, the logo mark is the: Orange P for Pure Storage, the Green Icon for Feedly, the Purple M for Medicine.com, and the example below: the Monogram H for Damien Hottelier.

→ View Logo Portfolio Page 1 & Page 2

Pure Storage Mercedes AMG Petronas Motorsport Freelance Logo Designer The Logo Smith
Pure Storage hired The Logo Smith to design and develop their new logo & brand identity during it’s stealth mode period in 2010-11, and it’s still in use 2020.

Brand Identities by The Logo Smith – Logo & Brand Guidelines, Signage, Stationery, Websites, Packaging…

GhostPay Stationery Designed by The Logo Smith
The Brand Gallery with SuperblyCo Logo Brand Identity Stationery design designed by Freelance Logo Designer The Logo Smith

The brand identity of a company is far more than a logo design, symbol, icon, word mark etc. 

For example, it will consist of a varied range of both physical and emotive elements; some can be seen, some touched, some smelt and many play on our emotions.

Brand identities can also include aspects of product design: applying brand logo designs to various products & equipment, such as: Flash Array Hardware for Pure Storage; Bottle, Label & Packaging for BrainExcell; Exhibition Stands for Abacus Insurance; Animations for ADXPRS; Stationery Designs & Logo Guidelines for SuperblyCo


Monomarks by The Logo Smith – Logo Marks, Brand Marks, Type Marks, Emblems, Symbols & Icons, Displayed in Glorious Monochromatic Techniblack.

Excedr Monomark
RxLess Medicine Prescriptions Monomark

Pure Storage Monomark
Damien Hottelier Monomark
T-Shirt Express Logo and Brand Identity Designed by Freelance Logo Designer The Logo Smith
Feedly Icon Logo and Brand Identity Designed by Freelance Designer The Logo Smith
SuperblyCo Logo and Brand Identity Designed by Freelance Logo Designer The Logo Smith
Explainly Explainer Videos and Brand Identity Designed
MoleseyCo Dog Monomark
Meads Heritage Monomarks
Constant MOtion Logo and Brand Identity Designed by Freelance Logo Designer The Logo Smith
Front9 Agency Logo and Brand Identity Designed by Freelance Designer The Logo Smith
Hitt Indie Gaming Studio Monomark Design
Method Dental Procurement Monomark

The Monomarks Collection consists of Individual: Logo Marks, Brand Marks, Type Marks, Emblems, Symbols and Icons, taken from my logo portfolio, displayed in glorious techniblack; stripped of all colour and context.

I go to great lengths to ensure that each logo I design works in it’s purest form; stripped of all colour, and in most cases; all wording. 

The most common format for a logo design is typically referred to as a ‘combination’ where both the logo mark, and the logo wording, are presented as one combined logo design.

When you take just the graphical element away from the wording you are left the logo mark, and it’s this part of the logo that forms the basis for Monomarks.

The benefit of a logo mark that works well in solid black is that it will often translate well to small sizes, such as those required for: application icons, social media profile images, favicon, avatars, etc.


More Services by The Logo Smith – Other Creative, Technical & Social Media Services.

Logo & Brand Identity Design 

Freelance Logo Design; Brand Identity Design; Icon Design; Logo & Brand Identity Redesigns; Corporate Brand Design; Brand Consultation; Brand Guidelines, Graphic Standards Manuals & Style Guides; Company Brand Name & Tag-line Creation.

Print & Digital Design Graphics

Business Stationery Design; Packaging Design; Exhibition Stands; Graphic Design; Brochure & Catalogue Design; Poster & Flyer Design; Record Label Design; Typography & Lettering Design; Photo Retouching; Image & Photo Manipulation.

WordPress, Security & Speed

Secure WordPress Installations utilising Cloudflare; WordPress Theme Customisation; Website Security; Website Speed, Performance Audits and Optimisation; Domain Name, WordPress & Website Hosting.

PR, SEO & Social Media

SEO and Google My Business Audit & Optimisation; Social Media Platform Branding; Social Media Audit, Consultation and Strategy; PR Services: Technology, IoT (Internet of Things) and Smart Home Public Relations.


Blog Posts Authored & Curated by The Logo Smith