The Logo Smith https://imjustcreative.com The Logo Smith - Freelance Logo Designer & Brand Identity Design Studio Wed, 12 Aug 2020 11:49:05 +0000 en-GB hourly 1 https://imjustcreative.com/wp-content/uploads/2017/10/cropped-favicon-1-32x32.png The Logo Smith https://imjustcreative.com 32 32 Logo Guidelines Poster V2 Template Free Download Designed by The Logo Smith https://imjustcreative.com/logo-guidelines-poster-v2/2020/08/12 Wed, 12 Aug 2020 11:27:38 +0000 https://imjustcreative.com/?p=34207 The post Logo Guidelines Poster V2 Template Free Download Designed by The Logo Smith appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ |

Happy to make another one of my Logo Guideline Posters available as a free template download, for any designer who might find it useful. This particular format for…

The post Logo Guidelines Poster V2 Template Free Download Designed by The Logo Smith appeared first on The Logo Smith - The Logo Smith - Freelance Logo Designer & Brand Identity Design Studio | The The Logo Smith is a Freelance Logo Designer & Brand Identity Design Studio with over 28 Years Experience: Logo & Brand Identity; Website Design, Graphic Design, & Typography & Advertising | All Content © 2020 TheLogoSmith.co :)

]]>
The post Logo Guidelines Poster V2 Template Free Download Designed by The Logo Smith appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ |

Happy to make another one of my Logo Guideline Posters available as a free template download, for any designer who might find it useful.

This particular format for the logo guidelines poster is based off an earlier logo and band identity project I’ve recently finished for SuperblyCo:

This is a slightly more detailed version due to the number of logo lock-up’s, as well as information regarding font sizing and usage, as well as creating a positive and negative version of the poster.

Incidentally, the logo guidelines poster for SuperblyCo is also available as a free template download:

Download SuperblyCo Logo Guidelines Template

Spareto Logo and Brand Identity Design by The Logo Smith

So back to Spareto

This version of the logo guidelines poster is, as you can see, for another recent client of mine, Spareto.com (their website is currently being redesigned for the new logo, and uses an interim version of the new logo).

Spareto was a logo redesign project (old vs new, below), and the poster format for SuperblyCo seemed to work really well for Spareto, with a few adjustments.

Logo Guidelines designed by The Logo Smith

The images above show the full version as created for Spareto, and versions without the Spareto logos, colours, fonts, and also showing the guides I used.

These images above are actual SVG’s, so you can even drag-and-drop these off on to your desktop, then open them up in Illustrator.

If you try double-clicking them then your computer will likely try and open up a text editor, as that is what SVG’s are.

So drag the files onto any app icon directly.

The next image is simply a full-size SVG of the complete Spareto Logo Guidelines Poster:

In all honesty the logo guidelines poster I created for SuperlyCo is by far the nicest one I have yet designed.

There was an immense amount of work trying to work the layout so I could fit everything I wanted to fit in, as well as making it look neat, classy and obviously useful.

A lot of attention to typography, page layout and of course grids and guides, but the end result is one I’m immensely proud of.

Using this as the basis for Spareto made perfect sense, even if it is a simplified version.

Spareto Logo Guidelines Template Poster Free A3 Poster Mockup designed by The Logo Smith

Using the Logo Guideline Template V2

Before using, all I ask is that you remove all instances of the Spareto logo, and change my company details with out own.

I know this sounds obvious, but I have seen a few designers who kept my details in after showing me their versions of the posters! Funny really…

As mentioned above, you can drag-and-drop the SVG’s onto your desktop, or if you want the Adobe Illustrator file, then you can download below:

Download Logo Guideline Poster V2


I don’t expect any thing in return other than a share on Twitter if you feel so inclined:

Spareto Logo Guidelines Template Poster Free A3 Poster Mockup designed by The Logo Smith

The post Logo Guidelines Poster V2 Template Free Download Designed by The Logo Smith appeared first on The Logo Smith - The Logo Smith - Freelance Logo Designer & Brand Identity Design Studio | The The Logo Smith is a Freelance Logo Designer & Brand Identity Design Studio with over 28 Years Experience: Logo & Brand Identity; Website Design, Graphic Design, & Typography & Advertising | All Content © 2020 TheLogoSmith.co :)

]]>
Logo Guidelines Sheet and Template for Free Download Designed by The Logo Smith https://imjustcreative.com/logo-guidelines-sheet-and-template-for-free-download-designed-by-the-logo-smith/2020/08/11 Tue, 11 Aug 2020 10:34:41 +0000 https://imjustcreative.com/?p=34201 The post Logo Guidelines Sheet and Template for Free Download Designed by The Logo Smith appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ |

Review Point is a recently completed logo redesign project which you can see live over at this website http://www.reviewpoint.com  In the course of this logo redesign project for ReviewPoint,…

The post Logo Guidelines Sheet and Template for Free Download Designed by The Logo Smith appeared first on The Logo Smith - The Logo Smith - Freelance Logo Designer & Brand Identity Design Studio | The The Logo Smith is a Freelance Logo Designer & Brand Identity Design Studio with over 28 Years Experience: Logo & Brand Identity; Website Design, Graphic Design, & Typography & Advertising | All Content © 2020 TheLogoSmith.co :)

]]>
The post Logo Guidelines Sheet and Template for Free Download Designed by The Logo Smith appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ |

reviewpoint logo design guidelines

Review Point is a recently completed logo redesign project which you can see live over at this website http://www.reviewpoint.com 

In the course of this logo redesign project for ReviewPoint, I created a new Logo Guidelines sheet and logo template, that focuses on simplicity, which is a reflection of the design of the logo.

I’ve made this Logo Guidelines Sheet into a free template, which you can download via this DropBox link

→ Download http://smith.gl/2MbkQcv


Before using the Logo Guidelines Sheet

The Review Point logo is a legitimate client logo which is in my main logo portfolio; please swap it out with your client logo.

Also, please swap out my Brand info, top right, with your own company information.

Logo Guidelines Template Designed by The Logo Smith

About the ReviewPoint Logo Redesign

The Logo Smith designed the logo for ReviewPoint:

a logo mark busting with simplicity, that uses the initial r to form a visual path to the point.

It’s that simple!

reviewpoint logo design guidelines

ReviewPoint’s state-of-the-art software automatically contacts customers of your business, making it possible for them to leave a review in a matter of seconds. Be the shining star amongst competition.

ReviewPoint is the industry leader in online reputation management. Our success is driven by our customers success and bringing them more customers via a better online presence.”

Review Point Logo Designed by The Logo Smith

The post Logo Guidelines Sheet and Template for Free Download Designed by The Logo Smith appeared first on The Logo Smith - The Logo Smith - Freelance Logo Designer & Brand Identity Design Studio | The The Logo Smith is a Freelance Logo Designer & Brand Identity Design Studio with over 28 Years Experience: Logo & Brand Identity; Website Design, Graphic Design, & Typography & Advertising | All Content © 2020 TheLogoSmith.co :)

]]>
Logo Process: RosyBee Plants for Bees Logo & Identity Designed by The Logo Smith https://imjustcreative.com/rosybee-plants-for-bees/2020/08/03 Mon, 03 Aug 2020 09:18:40 +0000 https://imjustcreative.com/?p=34151 The post Logo Process: RosyBee Plants for Bees Logo & Identity Designed by The Logo Smith appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ |

The Logo Smith designed a new Logo and Identity for RosyBee Plants for Bees, who sell: flowering plants, packaged bee plots, containing a variety of perennial flowering plants to…

The post Logo Process: RosyBee Plants for Bees Logo & Identity Designed by The Logo Smith appeared first on The Logo Smith - The Logo Smith - Freelance Logo Designer & Brand Identity Design Studio | The The Logo Smith is a Freelance Logo Designer & Brand Identity Design Studio with over 28 Years Experience: Logo & Brand Identity; Website Design, Graphic Design, & Typography & Advertising | All Content © 2020 TheLogoSmith.co :)

]]>
The post Logo Process: RosyBee Plants for Bees Logo & Identity Designed by The Logo Smith appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ |

RosyBee Plants for Bees Logo Designed by The Logo Smith

The Logo Smith designed a new Logo and Identity for RosyBee Plants for Bees, who sell:

flowering plants, packaged bee plots, containing a variety of perennial flowering plants to provide bees with a continuous mixed supply of pollen and nectar all season long.

RosyBee.com

The RosyBee Logo Mark Design

The RosyBee logo mark was based on the Borage flower, which has 5 petals sepals and 5 stamens.

Before we started working on the logo project, the client was keen that the logo should ideally include some kind of visual reference to a bee, which obviously wasn’t an unreasonable request given the circumstances.

The clear challenge, given the many other bee type logos out there, especially within the clip-art sector, was to ensure the RosyBee Plants for Bees logo didn’t look at all cliché, cheesy, clip-arty, or any other slightly negative association.

The initial brainstorming phase was a little slow as I explored numerous options, most of which focused on various pollinating plants and flowers.

It was the Borage Officials that really caught my eye as it’s so beautiful, and the lavender colour specimens (below), are particularly stunning.

Seeing the arrangement of the petals started a few gears in my head churning…

Borago Officinalis

After some sketching, and digital exploration in Illustrator, I came to realise that if you rotated the body of a bee, whilst sharing/overlapping the left wing, you could introduce the notion of a bee as part of the Borage plant. 

The logo mark design also allows for various logo lock-ups to ensure greater flexibility in the use and application of the logo.

Image above shows some of the earlier logo mark exploration phase, before settling on the final version, shown in colour on bottom line.

I make it sound quite straight forward, but getting the right balance of the bee and the borage was pretty tricky: overall spacing, proportions of bee in relation to the petals, how much of the bee should be visible between the petals, how many stripes, what colour, etc,

Also of course the client also had her own ideas on how the bee should be visualised.

RosyBee Logo Mark placed over the Borage Plant.

After quite a bit of exploration, we managed to both agree on a version of the logo mark that ticked all the boxes.

A result of the combining of the bee and the Borage flower, is that it shows the bees head first into the flower, and this partial showing of the bee really helps add a bit of fun to the logo.

Only seeing the rear end off the bee also makes it clear the bee is thoroughly immersed in the pollen provided by the Borage plant, and by extension, RosyBee Plants for Bees.

Fonts Used

RosyBee used Gotham Rounded Medium, and Effra Light for Plants for Bees.

Rosybee plants for bees Logo mark Designed by The Logo Smith
RosyBee Logo Mark

About RosyBee Plants for Bees

Whilst our focus is helping honey bees, and pollinating insects, our business is selling plants to landowners who care about the environment: gardeners, allotment holders, bee-keepers, farmers, or local councils.

Bees need masses of flowers, continuously, from as early as March through to October. They rely on bulbs and then tree flowers for the first few months but from May onwards ground level flowers are their natural food supply which would originally have meant meadows but now means gardens.

At Rosybee Plants for Bees we supply plants that we are certain will be good for bees because we have grown them and observed how many bees they attract.  We are also:

  • Creating a bee-haven by gradually developing our 6 acre site to increase the volume of nectar and pollen available
  • Researching more plants to test which are best for bees. This involves involves growing and comparing more plant varieties and keeping careful records of how may and what type of bees they attract
  • Testing some other products which are sold claiming to be good for bees, particularly seed mixes, to see how they perform in practice.

….oh and we also keep bees!

Logo Portfolio and Monomark for RosyBee Plants for Bees Logo Designed by The Logo Smith
RosyBee Plants for Bees Company Logo Designed by The Logo Smith
RosyBee Plants for Bees Logo Designed by The Logo Smith

The post Logo Process: RosyBee Plants for Bees Logo & Identity Designed by The Logo Smith appeared first on The Logo Smith - The Logo Smith - Freelance Logo Designer & Brand Identity Design Studio | The The Logo Smith is a Freelance Logo Designer & Brand Identity Design Studio with over 28 Years Experience: Logo & Brand Identity; Website Design, Graphic Design, & Typography & Advertising | All Content © 2020 TheLogoSmith.co :)

]]>
Color Palettes of the Fortune 500 Brand Logo Designs by Bold Web Design https://imjustcreative.com/fortune-500-logo-color-palettes/2020/07/28 Tue, 28 Jul 2020 14:18:48 +0000 https://imjustcreative.com/?p=34072 The post Color Palettes of the Fortune 500 Brand Logo Designs by Bold Web Design appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ |

Fortune 500 Color Palettes by Bold Web Design is a veritable feast of brand logo design colour palettes. Not sure I’ve ever seen such a comprehensive collection of…

The post Color Palettes of the Fortune 500 Brand Logo Designs by Bold Web Design appeared first on The Logo Smith - The Logo Smith - Freelance Logo Designer & Brand Identity Design Studio | The The Logo Smith is a Freelance Logo Designer & Brand Identity Design Studio with over 28 Years Experience: Logo & Brand Identity; Website Design, Graphic Design, & Typography & Advertising | All Content © 2020 TheLogoSmith.co :)

]]>
The post Color Palettes of the Fortune 500 Brand Logo Designs by Bold Web Design appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ |

Fortune 500 Color Palettes by Bold Web Design is a veritable feast of brand logo design colour palettes.

Not sure I’ve ever seen such a comprehensive collection of brand logo designs and their respective colour palettes, even if it is ‘limited’ to the Fortune 500 brands.

There’s so much here to investigate, as well as helping you with ideas, inspiration and guidance on selecting suitable colours for your own brand logo designs.

When you first visit Fortune 500 Palettes, you’ll see a few buttons of Categories (below) should you want to narrow down the listed Fortune 500 companies:

Color Palettes of the Fortune 500

Otherwise you can scroll down and ‘load more’ to eventually see all 500 of the Fortune brand logos on one page.

Hover over a brand logo, and it will enlarge and pop out a little bit; if you click it a page will pop-up that shows the Brand Palette, such as with Altria below:

About Fortune 500 Palettes

Bold Web Design: Color palettes of the fortune 500 was created to give some insight into colors that some of Americas most successful brands use. The palettes were taken from a variety of sources including style guides, website branding and off line style guides we sourced.

Each of the fortune 500 companies was separated into main categories to further give insight into appropriated colors for specific industries. As web designers it was intriguing to note the running thread that brands used in the same industry, pointing to the fact that colors have real meaning, communicate specific feelings and invoke real emotion.

https://www.boldwebdesign.com.au/colour-palettes/
Color Palettes of the Fortune 500 Brand Logo Designs
Amazon Fortune 500 Brand Color Palette

What strikes me is that on first glance for many of these brand logos, the colour of the logo may look quite, erm, dull, but when you look at the primary and secondary colour palettes, you realise there’s much more to it than the colours of the logo.

I mean, as a logo designer I know this, but to see it so dramatically with so many of these brands all lumped together, is really fascinating and a real eye opener.

This website really is a useful resource to bookmark; it really will give you ideas and confidence when it comes to choosing colour swatches for your next logo project.

I’ve included a handful of other Fortune 500 Palettes below, but it’s better to visit the website and explore it for yourself:

→ Visit Fortune 500 Palettes

Color Palettes of the Fortune 500 Brand Logo Designs
Mastercard Fortune 500 Brand Color Palette
FedEx Fortune 500 Brand Color Palette
Brighthouse Financial Fortune 500 Brand Color Palette
Alphabet Fortune 500 Brand Color Palette
3M Fortune 500 Brand Color Palette

Color Palettes of the Fortune 500 Brand Logo Designs – 3M to Zoetis

Color Palettes of the Fortune 500 Brand Logo Designs

The post Color Palettes of the Fortune 500 Brand Logo Designs by Bold Web Design appeared first on The Logo Smith - The Logo Smith - Freelance Logo Designer & Brand Identity Design Studio | The The Logo Smith is a Freelance Logo Designer & Brand Identity Design Studio with over 28 Years Experience: Logo & Brand Identity; Website Design, Graphic Design, & Typography & Advertising | All Content © 2020 TheLogoSmith.co :)

]]>
Once Appon a Time – A Retro Project Where Modern Meets Retro by Luli Kibudi https://imjustcreative.com/once-appon-a-time/2020/07/27 Mon, 27 Jul 2020 13:25:42 +0000 https://imjustcreative.com/?p=34025 The post Once Appon a Time – A Retro Project Where Modern Meets Retro by Luli Kibudi appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ |

Once Appon a Time is a joyously colourful retro brand & app project by Luli Kibudi, that certainly deserves a bit of your time. Although the Behance Project…

The post Once Appon a Time – A Retro Project Where Modern Meets Retro by Luli Kibudi appeared first on The Logo Smith - The Logo Smith - Freelance Logo Designer & Brand Identity Design Studio | The The Logo Smith is a Freelance Logo Designer & Brand Identity Design Studio with over 28 Years Experience: Logo & Brand Identity; Website Design, Graphic Design, & Typography & Advertising | All Content © 2020 TheLogoSmith.co :)

]]>
The post Once Appon a Time – A Retro Project Where Modern Meets Retro by Luli Kibudi appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ |

Once Appon a Time designed by Luli Kibudi

Once Appon a Time is a joyously colourful retro brand & app project by Luli Kibudi, that certainly deserves a bit of your time.

Although the Behance Project page is somewhat sparse of information, it obviously appears that Luli Kibudi has reimagined certain famous brands and apps with their retro incarnations.

The only note by Luli Kibudi I can see on the project page is the credit for using stock images, and using Photoshop to create the digital graphics.

So…

Taking Spotify, and turning it into a Music Cassette; taking WhatsApp and turning it into a Rotary Phone, and my favourite, taking Netflix and turning it into a Video Cassette.

Netflix Once Apon a Time designed by Luli Kibudi

LinkedIn does seem to capture the essence of the platform with a classified Job Listing newspaper.

Also looking really cute is the Gmail app, as a paper envelope.

They all work really rather well actually, and kudos to Luli Kibudi for putting the effort in to reimagining these well known brands.

LinkedIn Once Appon a Time designed by Luli Kibudi

About Luli Kibudi

Behance: Hi! I’m Luli, born in Argentina and now living in Barcelona. I’m an experienced Graphic Designer with a demonstrated history of working in the marketing and advertising industry. Strong arts and design, professional skilled in Communication, Advertising, Branding & Identity, and Editorial Design.


→ View Once Appon a Time on Behance

Once Appon a Time – A Project Where Modern Meets Retro by Luli Kibudi

Netflix Video Cassette
Netflix Video Cassette
iCloud Floopy
iCloud Floppy
Spotify Music Cassette
Spotify Music Cassette
YouTube TV Once Appon a Time
YouTube TV
Gmail Envelope
Gmail Envelope
FaceBook Photo Album
FaceBook Photo Album
WhatsApp Rotary Telephone Once Appon a Time
WhatsApp Rotary Telephone
Pinterest Once Appon a Time designed by Luli Kibudi
Pinterest
Microsoft Word Typewriter Once Appon a Time
Microsoft Word Typewriter
Wikipedia Encyclopedia
Wikipedia Encyclopedia
LinkedIn Job Listing
LinkedIn Job Listing
Instagram Film Roll Once Appon a Time
Instagram Film Roll
Once Appon a Time designed by Luli Kibudi

The post Once Appon a Time – A Retro Project Where Modern Meets Retro by Luli Kibudi appeared first on The Logo Smith - The Logo Smith - Freelance Logo Designer & Brand Identity Design Studio | The The Logo Smith is a Freelance Logo Designer & Brand Identity Design Studio with over 28 Years Experience: Logo & Brand Identity; Website Design, Graphic Design, & Typography & Advertising | All Content © 2020 TheLogoSmith.co :)

]]>
Iconic Brand Packaging Simplified & Abstracted to Dots by Silas Amos https://imjustcreative.com/brand-packaging-simplified/2020/07/26 Sun, 26 Jul 2020 12:41:55 +0000 https://imjustcreative.com/?p=17618 The post Iconic Brand Packaging Simplified & Abstracted to Dots by Silas Amos appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ |

Iconic Brand Packaging Simplified & Abstracted to Dots by Silas Amos A while back there was a super duper cool study on dots, well, to be more precise,…

The post Iconic Brand Packaging Simplified & Abstracted to Dots by Silas Amos appeared first on The Logo Smith - The Logo Smith - Freelance Logo Designer & Brand Identity Design Studio | The The Logo Smith is a Freelance Logo Designer & Brand Identity Design Studio with over 28 Years Experience: Logo & Brand Identity; Website Design, Graphic Design, & Typography & Advertising | All Content © 2020 TheLogoSmith.co :)

]]>
The post Iconic Brand Packaging Simplified & Abstracted to Dots by Silas Amos appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ |

Iconic Brand Packaging Simplified & Abstracted to Dots by Silas Amos Kelloggs abstracted

I originally posted this Iconic Brand Packaging Simplified way back in 2014, and in my recent ‘thin content’ post updates, I’ve not been able to find the original project by Silas Amos on his website, or anywhere for that matter.

Best I can do is link back to Silas’ website, and have updated this post best I could.


Iconic Brand Packaging Simplified & Abstracted to Dots by Silas Amos

A while back there was a super duper cool study on dots, well, to be more precise, an interpretation of the Mona Lisa by Gary Andrew Clarke.

Andrew took the Mona Lisa and remixed it down to 140 exact circular dots and even with this over simplification, and somewhat abstracted nature, it is clear to all what the dots represent (below).

Gary has these Mona Lisa Remix Prints for sale on his Curioos page.

Mona Lisa Remix by Gary Andrew Clarke

From that particular art exploration of the Mona Lisa, Silas Amos took the ‘dot’ idea in a slightly different direction, and applied the abstract ‘dot’ simplification to certain icon brand packaging.

Some of the packagings are pretty clear, some maybe not so much.

The not-so-much-of-a-trick, is to look at these at almost thumbnail size, then the appearance of them becomes far clearer.

Iconic Brand Packaging Simplified & Abstracted to Dots by Silas Amos
Branded-thumbnails-v21

But I really do love any logo/brand project like this, and I in fact had my own ‘dot’ brand logo project called: Unevolved Brands, which ‘unevolved’ brand logos down to a most basic shape: a ‘dot/circle’.

Iconic Packaging Simplified & Abstracted to Dots by Silas Amos

Iconic Brand Packaging Simplified & Abstracted to Dots by Silas Amos Doritos abstracted
Doritos
Iconic Brand Packaging Simplified & Abstracted to Dots by Silas Amos Colmans-abstracted
Colaman’s Mustard
Iconic Brand Packaging Simplified & Abstracted to Dots by Silas Amos luckystrike-abstracted
Lucky Strike
Iconic Brand Packaging Simplified & Abstracted to Dots by Silas Amos  Marlboro-Red-abstracted
Marlboro
Cheerios-abstracted
Cherios
Pepsi-abstracted
Pepsi
CocaCola-abstracted
Coca-Cola
Marmite-abstracted
Marmite
Walkers-abstracted
Walkers

Design Gazette: “I had a few surprises – I naturally assumed Coke would reign supreme, but the slightly fiddly nature of the line and script did not survive the test. Kellogg’s though, with its more distinctive shape, fared far better. Colman’s turned out to have little left at this degree of abstraction, whereas Marlboro clearly still reads.

A couple of conclusions: firstly, the brands abstracted look pretty cool as art huh? Secondly, one would assume that putting super-bold graphics through the same filter that was applied to a murky, mostly brown, old master’s painting would leave them comparatively well placed – that this is not always the case suggests they might not all be as recognisable when abstracted as we would have assumed.

And finally, strong shapes on pack prove to offer the best chances of survival of this process to retain recognition. This is interesting if one considers that many consumers are shopping products with impaired vision and no glasses on – it’s quite an illuminating test of graphic equities in a world where packs are ‘read’ at a glance without 20-20 vision.

The post Iconic Brand Packaging Simplified & Abstracted to Dots by Silas Amos appeared first on The Logo Smith - The Logo Smith - Freelance Logo Designer & Brand Identity Design Studio | The The Logo Smith is a Freelance Logo Designer & Brand Identity Design Studio with over 28 Years Experience: Logo & Brand Identity; Website Design, Graphic Design, & Typography & Advertising | All Content © 2020 TheLogoSmith.co :)

]]>