Minutebook Logo & Branding Designed by Smithographic

Minutebook hired me to design a brand spanking new brand logo design for their company:

Minutebook — A toolchain for company builders, investors and lawyers: We’re building the tools to keep teams, investors and lawyers focused on the stuff that matters.


These were the primary colours that we finally picked for the internal gradient, used in the initial M logo mark:

Inter Typeface

The Minutebook logo type uses the Inter typeface family, designed by supremely talented Rasmus Andersson; a Swedish he/him living in San Francisco, California.

Inter is a typeface carefully crafted & designed for computer screens.
Inter features a tall x-height to aid in readability of mixed-case and lower-case text.

Several OpenType features are provided as well, like contextual alternates that adjusts punctuation depending on the shape of surrounding glyphs, slashed zero for when you need to disambiguate “0” from “o”, tabular numbers, etc.

Minutebook logo designed by Smithographic
Minutebook Logo Designed by smithographic
Minutebook Logo Designed by smithographic