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Case Study: Kerr Recruitment Logo and Brand Identity ReDesign


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I collaborated with Positive Advertising on this Logo & Brand Identity Design project for Kerr RecruitmentThe images detail some of the extensive mock-ups, and mood-boards, that I designed for Kerr Recruitment.

Kerr Recruitment Redesign: Before and After

A brand logo design always poses various challenges, but in this case we certainly came out tops. The old Kerr Recruitment logo was certainly in need of a major update.

Kerr Recruitment Old and New Logo Design

The Construction of the Logo

This was a project where only this one main logo idea was worked-up and presented to the client, hence the need to provide the client a visual way to see the true potential of the design.

The mock-ups are based on Kerr’s current applications of the logo and brand identity, additional requests by the client as part of the redesign, but also more ambitious exterior applications like the billboard, and the interior brushed metal sign.

Logo design explained

All these mock-ups allow the client to better visualise how the logo and the supporting identity materials could be used in various practical and physical applications.

The images detail some of the extensive mock-ups, and mood-boards, that I designed for Kerr Recruitment and the brand identity redesign.

This was a project where only this one main logo idea was worked-up, and presented to the client, hence the need to provide the client a visual way to see the true potential of the design.

The Logo Smith designed the new Logo and Brand Identity for Kerr Recruitment, including the design of the Logo & Brand Identity Guidelines.

Kerr Recruitment Logo & Brand Identity Guidelines

Brand Mock-ups

Business-Cards Designed-by-The-Logo-Smith
Logo and Brand Identity Design
Interior Sign
Kerr Recruitment Logo and Brand Identity Design Business Cards
Canvas Print
Kerr Recruitment Logo and Brand Identity Design Business Cards

About Kerr Recruitment:  a leading commercial recruitment agency based in London, specialising in commercial, technical and multilingual employment throughout the UK and Europe.

Our team of consultants have the depth and breadth of experience in placing candidates in diverse divisions across a comprehensive range of sectors, including e-commerce, entertainment, banking, engineering, fashion, finance, FMCG, hospitality, IT, legal, marketing, pharmaceutical and retail.

We are experienced in filling permanent, temporary and contract roles for businesses of all sizes. Our temporary staff can add value to your company, especially in time of organisational demand, whilst our permanent recruitment solutions become an extension of your resourcing department through their 5-stage approach: research, database, advertising, networking and headhunting.