Portfolio: PeopleWorkSpace Logo & Brand Guidelines Designed by The Logo Smith
The PeopleWorkSpace logo is a relatively simple concept, using some relatively obvious associations to create a meaningful brand mark.
Each coloured segment represents both a person and the initial P; when they are duplicated and rotated you get the visual representation of a ‘diverse (hence the differing colours)’ group of people that are working together, in and around space, which is the whole idea of what PeopleWorkSpace is about.
As the client stated in his brief:
Jonathan Yeo: “PeopleWorkSpace is a learning and development consultancy focused on people skills (soft skills) that offers strategy, creation and execution.
Work is largely approached as a linear, process-focused venture. People operate in infinitely more complicated ways. Most workplaces tend to require people to try to fit in to those processes. Many work spaces are unsympathetic to the way people operate. People may succeed despite the work processes and space, rather than because of them. People’s identity is often inextricably bound to their work.”
What is PeopleWorkSpace?
PeopleWorkSpace is a learning and development consultancy focused on people skills (soft skills) that offers strategy, creation and execution.
Why did I call it PeopleWorkSpace?
I’ve played around with a lot of names around people, human, potential, growth, etc. The three words and concepts have an impact on each other. Ideally they’re in harmony, but that’s rarely true:
Work is largely approached as a linear, process-focused venture
People operate in infinitely more complicated ways
Most workplaces tend to require people to try to fit in to those processes
Many work spaces are unsympathetic to the way people operate
People may succeed despite the work processes and space, rather than because of them
People’s identity is often inextricably bound to their work
What does PeopleWorkSpace offer:
Needs-based learning solutions for small, medium and large companies – examples would be Effective Communication models/training, Manager/Leadership programs.
Scalable options – PeopleWorkSpace can strategize, design and deliver or take on any part of that process. Continuing engagement for specific programs, or train-the-trainer options to develop and then hand off.
Individualized solutions as stand-alone or follow up to other solutions/programs. Examples include coaching engagements or individual leader or team strategy consultation
Diversity and Inclusion strategy, programs and initiatives
Speaking at conferences and off-sites, with or without associated workshops
What does PeopleWorkSpace do differently?
We listen, customize and/or build. Most learning and development providers want to leverage their already-created IP and expect companies to adapt to an off-the-shelf solution. Promises of localization and contextualizing are rarely truly delivered.
I am genuinely curious about both the work and culture of an organization and creating solutions that are relevant and impactful.
Where is this business heading?
At this stage, I want to keep it as more of a small, boutique consultancy, rather than grow it to a business. Scale for me would come by way of books, speaking engagements and programs that could be adapted and run internally at a company.
What am I passionate about in this field?
Everyone has potential
People skills develop over a lifetime
Simple actions drive more positive change than complex theories
Concepts are interesting; real-world scenarios are powerful
Role playing works best when it’s role playing your realities
Empathy builds collaborative relationships
Everyone can grow from whatever their baseline, background or skill set is
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