Completed logo and identity project for RosyBee-Plants for Bees. RosyBee sells flowering plants, packaged bee plots, containing a variety of perennial flowering plants to provide bees with a continuous mixed supply of pollen and nectar all season long.
Whilst our focus is helping honey bees, and pollinating insects, our business is selling plants to landowners who care about the environment: gardeners, allotment holders, bee-keepers, farmers, or local councils.
The logo mark was based on the Borage flower which has 5 petals sepals and 5 stamens.
The client ideally wished for the logo mark to, somehow, include a visual reference to a bee without looking cheesy or cliché.
After some sketching I came to realise that if you rotated the body of a bee, whilst sharing/overlapping the left wing, you could introduce the notion of a bee as part of the Borage plant. The design also allows for various logo lock-ups to ensure greater flexibility in the use and application of the logo.
A cute result of this is that it shows the bees head first into the flower; presumably munching on all the yummy pollen.
RosyBee – Plants for Bees
About RosyBee Plants for Bees
Bees need masses of flowers, continuously, from as early as March through to October. They rely on bulbs and then tree flowers for the first few months but from May onwards ground level flowers are their natural food supply which would originally have meant meadows but now means gardens.
At Rosybee we supply plants that we are certain will be good for bees because we have grown them and observed how many bees they attract. We are also:
- Creating a bee-haven by gradually developing our 6 acre site to increase the volume of nectar and pollen available
- Researching more plants to test which are best for bees. This involves involves growing and comparing more plant varieties and keeping careful records of how may and what type of bees they attract
- Testing some other products which are sold claiming to be good for bees, particularly seed mixes, to see how they perform in practice.
….oh and we also keep bees!