HITT Gaming Studio Logo & Brand Identity Design by The Logo Smith
There wasn’t really a brief provided by the client for the HITT Gaming Studio Logo, other than a basic run down of what HITT was about, as well as providing some examples of visual inspiration for me to consider.
The overall goal was to create a strong and iconic logomark from which HITT could be recognised, and applied in a branding sense.
Proud to be blocky…
The HITT Logo & Icon Design
It wasn’t my intention to create something so purposefully blocky (or pixely), but throughout the brainstorming and logo design exploration process, I found myself working on this particularly striking aesthetic.
The icing on the cake was realising I could incorporate the all 3 HITT letters within the one logomark, and it’s this super blocky approach that lended itself so well to this solution.
Styling the HITT brand name from the basic shapes within the logomark was a no-brainer, so we ultimately end up with a very strong, bold, smile yet unique and meaningful logo design.
Keeping to the black & white colour palette also adds to striking look and feel of the logo and also the rest of the brand identity.