Brand Identity, Logotype, Redesign

Pleasant Hill Grain

Project details

Brand Identity, Logotype, Redesign



Completed logo redesign for American based company, Pleasant Hill Grain, who specialise in selling, via their website: a wide-ranging variety of quality food preparation equipment from home kitchen appliances for healthy and gourmet baking and cooking to commercial machines (including grinders, electric stone ovens, large vacuum sealers and nut grinders.)


A big part of the redesign was creating a far more friendly, and type focused logo. The logotype is a heavily customised version of Karbid.


Pleasant Hill Grain: “We want them to feel that in visiting or doing business with PHG, they’re associating with a company of the highest calibre. We put a lot of emphasis on how the preparing of super-tasty, attractive and healthful meals at home can be deeply rewarding, and that PHG has the resources to make it fun and easy!”

Website Redesign


The following image shows the Pleasant Hill Grain redesigned website nearing completion…


Pleasant-Hill-Grain-logotype-designed-by-Graham-Smith-1 Pleasant-Hill-Grain-logotype-designed-by-Graham-Smith



Screenshot 2013-11-28 13.52.32

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