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Morgan Williams Racing Logo & Brand Identity Designed by The Logo Smith


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Morgan Williams Racing Logo & Brand Identity Designed by The Logo Smith

The Logo Smith designed the motor racing Logo & Brand Identity for an upcoming formula motor racing sports team, Morgan Williams Racing. 

The Logo Mark

The logo mark, which is formed from the MW initials, is working really well as a supporting brand graphic, and has a lot more uses planned in further planned development of the brand assets.

Morgan Williams Racing Logo & Brand Identity Designed by Freelance Logo Designer The Logo Smith 1

Typeface & Other Branding Elements

Helvetica Neue Heavy is used for ‘Morgan Williams’, with Helvetia Neue Roman italic used for ‘Racing’.

Other brand assets to work on, such as the branding of: uniform & pit overalls, car wraps, various signage & sponsorship, and marketing assets.

 

Brand Identity Designed by The Logo Smith

 

Morgan Williams Racing Logo & Brand Identity

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Morgan Williams Racing Monomark

Morgan Williams Logo and Monomarks Designed by The Logo Smith

About Formula Racing

Wikipedia: Formula racing is any of several forms of open-wheeled single-seater motorsport road racing. The origin of the term lies in the nomenclature that was adopted by the FIA for all of its post-World War II single-seater regulations, or formulae. The best known of these formulae are Formula One, Formula Two, Formula Three and Formula Four. Common usage of “formula racing” encompasses other single-seater series, including the GP2 Series, which replaced Formula 3000 (which had itself been the effective replacement for Formula Two).

Categories such as Formula Three and FIA Formula 2 Championship are described as feeder formulae, which refers to their position below Formula One on the career ladder of single-seater motor racing. There are two primary forms of racing formula: the open formula that allows a choice of chassis or engines and the control or “spec” formula that relies on a single supplier for chassis and engines. Formula Three is an example of an open formula, while Formula BMW is a control formula. There are also some exceptions on these two forms like Formula Ford where there is an open chassis formula but a restricted single brand engine formula.