Chinatown: Western Brand Logos Translated to Chinese by Mehmet Gozetlik
After seeing some of Chinatown: Western Brand Logos Translated to Chinese by Mehmet Gozetlik, I was completely in awe of how beautiful some of these famous western brand logos looked compared to the originals.
After a big of digging around, Twitter user: Mike Meulstress (@artisticdork), sent me a tweet informing me of the website that showcases the original project: Chinatown, by Mehmet Gozetlik.
It subsequently turns out this NASA logo isn’t the only one of it’s type; Mehmet Gozetlik has taken 20 of the most well-know western brand logos, including: Pepsi, Starbucks (this is just mindblowingly beautiful), Shell, London Underground, NASA etc, and masterfully translated them into Chinese, in a project called: Chinatown.
As far as brand projects go, Chinatown is right up there with the best, and probably a winner by a fair margin, in my humblest of opinions.
As a designer, I’m particularly impressed by the neon sign adaptions of the Pepsi logo, as well as thrilled to see the London Underground logo in here as well.
These all look so stunning. The work that must have gone into all of these I can’t even begin to fathom.
Chinatown Chinatown is a Chinese translation of the trademarks in a graphical way. It’s a carefully arranged series of artworks showcasing 20 well-known western brand logos with maintained visual and narrative continuity.
‘Chinatown’ pushes viewers to ask themselves what it means to see, hear, and become fully aware. ‘Chinatown’ also demonstrates our strangeness to 1.35 billion people in the world, when you can’t read Chinese.
A Taster of Chinatown
Here’s a little selection of the translated logos; I’d strongly recommended visiting Mehmet’s website to view the others, as well as watching the video:
About this PostWritten by: Graham Smith:
Date of PublicationFirst Published on: 2019/11/24 and Updated on: 2020/01/10
Post CategoriesFiled In Categories: Designer Spotlight, Famous Logos, Logo Design
Post Tagged byTagged with: NASA
View More Posts by Category
Subscribe to Updates: RSS | Feedburner | Email
Hire a Freelance Logo Designer in the UK
If you like the Logo & Brand Identity Design work I have done in my Portfolio, and Case Studies and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (28 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief, or just Contact me.