NASA Style Guide - Logo and Brand Identity Manual

NASA Style Guide – Logo and Brand Identity Manual – The Full Version

Came across this new version of the NASA Style Guide via a Tweet from Nadir Balcikli (Logorado), and simply had to create a new blog post about.

The NASA style guide https://t.co/bUhZ20jNlD
— Nadir Balcikli (@logorado) December 9, 2014

I’ve previously posted older NASA Logo & Brand Identity Style Guides: The NASA Identity Design Program & Updated: NASA Brand Identity Guidelines 1976, which covers my favourite version of the NASA logo design. So it’s bloody great to have a downloadable PDF link to the new version.

Not sure I’m too keen on the overall design and layout, feels a little too cold and clinical for me. OK, I know it’s some major scientific space company, but even so, still feels it could have had just a touch more polish to it.

Seriously, I do get that style guides perform a function, and they have to be clear and easy to read and interpret, but that shouldn’t stop them from being overly bland and clinical. Anywho, that’s me just being selfish I guess. I still resent NASA changing the logo all those years ago, so I guess I’m still feeling bitter and disgruntled about that. :)

Regardless of where you stand on the design of this style guide, it’s worth taking a look at the PDF as a reference for what items are generally considered useful to include in your own logo and brand identity style guide.

Download >> NASA Style Guide November 06

@thelogosmith The first style guide I've ever seen where Comic Sans is listed as an approved typeface. Excellent work, Nasa. Excellent. :)
— Christian Duncan (@chrisduncan81) December 11, 2014

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