Codetipi WordPress Logo and Icon Design Process by The Logo Smith
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The only real request from the client was that the logo mark should somehow reference both a tipi/tent as well as some aspect of coding.
The final design was based on bold angled lines, that do represent the <> tags in code development, as well as the angled nature of a tent/tipi.
The new logo avoids any cliché, or cheesy visual imagery, which was also a prerequisite.
As well as a unique logo mark, I was able to slightly modify the font. In particular I changed the letters: letters d, t and i, so that the tops matched the angles of the logo marks lines.