portfolio & design blog of logo & identity designer, Graham Smith








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This is my latest project and is quickly becoming a favourite. Need to stress these are the first round of preliminarily ideas to be thrashed out so it is most assuredly early-days. There is, however, always a chance that the final design …


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This logo process post is for And We Succeed Consultancy, business and management consultancy running within the NHS sector. A


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Initial artwork for an ongoing project Tom & Teddy, this is pretty close to what the end logo will be like. Further descriptions and a detailed logo process article to follow.


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Yasmin approached me a few weeks ago to see if I would be willing to take on a relatively urgent project, to create her fashion identity brand by Christmas.


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This logo process post is for the Brokers Direct identity design. An online insurance company offering quick, friendly and low cost insurance


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Just a quick peek at a final logo design for a new modern and sophisticated Amercian style bakery and foody shop in London called Black Vanilla.


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This is just a quick peek at a final logo design for a new computer storage start-up, making enterprise arrays. My usual in-depth logo process post will come shortly.


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This logo process post is for the Tamara Kauffman identity design. A company in design and project management on the refurbishments of domestic properties.


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This logo process post is for a rather tantalising company called Apple & Eve. The client, was in fact a repeat client, my first logo for them was the Illumina logo design, so it’s always nice when a client comes back for me.


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This post is a run through for the Orb Web Solutions logo design. When the client approached my via Twitter, I was initially struck by the familiarity of the name and a sense of mild dread. If there was ever a overused and rarely well executed image, it’s the orb sphere.


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I was approached late last year by Foehn & Hirsch and asked if I would consider taking on the job of rebranding their existing identity. In terms of client prestige, this was a epic challenge for me. Certainly the biggest project I had yet taken on in terms of overall project requirements.


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The Love Ampersand logo was the result of a few hours of procrastinating one Saturday morning. I had plenty of ‘proper work’ to be getting on with, but drifted towards ‘playing’ instead. Something I am racked with guilt over.


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This is a single page A4 identity guide for the Keyboard Kahuna logo. It’s purpose is to provide basic guidelines for the correct usage of the logo. As some projects are only providing logo designs, opposed to more complex brand identities, the amount of information needed is minimal. It’s not meant to confuse or overwhelm the client, hence it being a handy A4 PDF file.


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This is a single page A4 identity guide for the Wavepulse Acoustics logo. It’s purpose is to provide basic guidelines for the correct usage of the logo. As some projects are only providing logo designs, opposed to more complex brand identities, the amount of information needed is minimal. It’s not meant to confuse or overwhelm the client, hence it being a handy A4 PDF file.


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This is not a full logo process post as this particular logo design was born whilst working on a previous logo project ’52 Keys’. I’ll just run through the thinking that got me from one logo design to doing something different.


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Logo Process – WavePulse Acoustics Identity Development. Wavepulse Acoustics was not a usual identity project. A logo design rushed out in a matter of a few hours, not something I would usually ‘shout from the rooftops’.



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