It started with one Tweet by Joshua Ariza @JoshuaAriza where he quipped:
“Non designers don’t know how hard logo design is. For example, here’s the logo grid used for the USA Today Logo.”
Incidentally, it’s worth noting what Wikipedia says this about Logo Design:
Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design.
A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization.
Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design.
So back to Joshua.
As you can see from his Tweet, this sort of blew-up, and became a bit of fun for a lot of people.
I for one found this pretty amusing, and it really is a case of laughing at ourselves, because as designers we are prone to over doing it when it comes to logo grids and such.
See my post: Should you use Logo Design Grids, Guides & Pretty Circles in your Logo Designs?
USA Today Grid
Then of course someone chipped in with a request, like the wedding disco DJ, and suggested Joshua show non designers how hard is must have been to develop and design the H&R Block logo, and so Joshua kindly obliged.
H&R Block Grid
And then came another classic recently simplified rebranded logo, in the form of MasterCard, obviously providing Joshua with an even harder deciphering of the logos construction.
Mastercard Grid
It all sort of blew over, but I liked the Tweets, and planned to come back to them some day, and do a quick blog post about them.
So there’s that quick blog post.
The Pure Storage Grid
It’s just a bit of self deprecating humour, and to show how I for one can really get behind this hilarity, I created my own over complicated logo grid for my own prized logo client project for Pure Storage: https://purestorage.com
To be honest, it was hard knowing when to stop, as I could have kept adding more and more useless guides and such, but it was fun to make, and to see the end result.
To this day, some people think it’s serious; others’ know the true intent. :)
