Written by: Graham Smith: Posted: 2019/12/26
Filed In Categories: Logo Design, Tips & Advice
Tagged with: IBM, IBM Logo, Paul Rand
Post Excerpt: IBM 8-Bar Logo: Why the Negative logo is different to the Positive Logo The famous IBM 8-Bar logo is a great example of why it’s important to consider where and how your logo design is likely to be used, for example: is it just black-on-white, or will… Read More
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Written by: Graham Smith: Posted: 2019/11/23
Filed In Categories: Designer Spotlight, Tips & Advice
Post Excerpt: “Simple Logos are the Best” – Logo Design Lessons from Siegel+Gale Always valuable to hear the sage words: “Simple Logo Designs are the Best”, and other thoughts, from experienced graphic designers such as Siegel+Gale.… Read More
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Written by: Graham Smith: Posted: 2019/09/29
Filed In Categories: Poster Design, Tips & Advice
Post Excerpt: There has been much discussion on the wire about the prolific nature of cheap and quick logo design companies. As a rule, they are as far apart as one could be to a independent and experienced freelance logo designer. Yet they always appear top of Google… Read More
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Written by: Graham Smith: Posted: 2019/03/13
Filed In Categories: Tips & Advice
Post Excerpt: Mini Logo Design Tip: How Big Should My Logo Be? Thought this little logo design tip could come in useful, especially when explaining to a client how big or small their logo design should be. It’s only a rough rule-of-thumb, but it’s not… Read More
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Written by: Graham Smith: Posted: 2019/02/20
Filed In Categories: Tips & Advice, Web Dev
Post Excerpt: For my sins I use ‘WP Bakery Page Builder’ to create my own website; always struggled with the problems of images placed using various styles of Media & Masonry Grids, not showing up in the XML Sitemaps, as created by Yoast SEO. Given my… Read More
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Written by: Graham Smith: Posted: 2019/02/10
Filed In Categories: Tips & Advice
Post Excerpt: For anyone who dares ask a designer to do a Design Test, to prove that they are capable and will be a good fit… Up yours. pic.twitter.com/rjbcfDvtBp — thelogosmith.co (@thelogosmith) February 8, 2019 When a Client asks a Logo Designer to… Read More
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Written by: Graham Smith: Posted: 2019/01/24
Filed In Categories: Tips & Advice
Post Excerpt: I’m going to try to offer up a few pointers on the tricky matter of logo design pricing and budgets for freelance logo designers. This is a text heavy article, so be prepared. Although a very hard set of questions to give precise answers to, I will… Read More
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Written by: Graham Smith: Posted: 2019/01/22
Filed In Categories: Tips & Advice
Post Excerpt: For a long time I have always felt that it's down to the client to state a budget from the get go for any logo and/or identity work. In this post I explain my… Read More
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