14-16 Page Logo & Brand Identity Client Guidelines Template for Download
This version of my logo guidelines template, from my resources category, is a little heftier than previous, weighing in at a respectable 13 pages (there is an imaginary Back Cover you can add to make 14).
I have used this particular version of the guidelines for a previous client of mine, Kerr Recruitment.
The style of this set of guidelines has gone down well with both clients, as well as some prospective clients who have asked about them after seeing them on the respective portfolio pages, etc.
So, I figured I'd stick with this basic style for a while, and expand and tweak it as necessary.
There are, of course, situations where a completely bespoke set of guidelines is warranted, but on the whole, i'll be using this style base where the client isn't in need of a custom set of guidelines.
If you found this template useful, then I'd certainly appreciate a Twitter Like and/or Retweet:
"14-16 Page Logo & Brand Identity Guidelines Template for Download”https://t.co/bH0umGEZXg#LogoDesign #logodesigner #freelancer #GraphicDesigner #branding pic.twitter.com/vmR7k3Ekwp
— The Logo Smith: Logo & Brand Designer (@thelogosmith) May 28, 2018
See also: Pricing Guidelines Template & Logo Design Proposal Template & Logo Design Transfer of Copyright Form
14-16 Page Logo & Brand Identity Guidelines Template for Download
Download Logo_and_Brand_Identity_Guidelines_Template.zip
The above link will download a ZIP archive of an: Adobe Illustrator CC7 file (without embedded fonts), and a PDF (with embedded fonts).
I'm providing the original Adobe Illustrator files for you, so you can get your collective hands dirty with all the text, imagery, pages and artboard's, etc.
Although I have kept Kerr Recruitment's logo in place, please bear in mind that this is a legitimate client logo design, and as such is not there for you to use, commercially, in any way.
You will likely need to change these files quite a lot. The guidelines have been designed in such a way that are quite specific to the way the Kerr Recruitment logo has itself been designed, from the amount of colours used and thus detailed, the French translation of the logo, the various logo lock-ups, etc.
However, you should still be able to use quite a chunk, or at least get a real good idea of how and what to use, spec, explain in your own version of the guidelines.
The addition of the solid colour leader page, with the section titles, looks pretty nice I think, and helps make the guidelines look more like an actual booklet.
If you have any questions about creating logo and brand identity guidelines, or simply want to say drop me a line, you can do so here, over there and right here: glogosmith@gmail.com, use the contact form, or grab me on Twitter: @thelogosmith
Brand Logo Specifications - 10 Page Template for Download
Here's another logo design template for you to download, use, abuse, and do with as you see fit. This one is loosely based on the variations of my own logo design, but I've exaggerated a few logo lock-up's just to pad the template out.
Hopefully this example of brand logo specifications will provide a basis from which you can create you own client logo design specifications.
The template is really just a guide for you, so it's not to be taken as being perfect.
For example, the Logo Usage page is to provide a rough example of how a logo might have Clear Space applied. This Clear Space obviously depends on the size and style of the logo, as well as any other pertinent brand identity aspects.
See also: Pricing Guidelines Template & Logo Design Proposal Template & Logo Design Transfer of Copyright Form
File Versions Available for Download:
The main file is saved for Adobe Illustrator CC 2018; I've also provided an Illustrator .ait Template file, and a regular PDF, within the ZIP file. If you need another file format not provided, then please let me know via @thelogosmith and I'll see what I can muster up.
You are free to alter any of the text, and the design—obviously remove my logo and branding—as you see fit
If you found this template useful, then I'd certainly appreciate a Twitter Like and/or Retweet:
"Brand Logo Specifications - 10 Page Illustrator Template for Download”https://t.co/GjsOksGbAC#LogoDesign #Logodesigner #Logo #GraphicDesigner #freelance #template #freebies pic.twitter.com/Yr9VEBVvAF
— The Logo Smith: Logo & Brand Designer (@thelogosmith) May 24, 2018
Brand Logo Specifications - 10 Page Illustrator Template for Download
One of my earliest logo design templates for download was the Preliminary Proposal I used to send potential clients: a brief breakdown of budget and deposits, along with a few essential terms and conditions.
Over the many years since this was first posted, the Proposal has seen numerous updates based on various client experiences, some good and some bad.
I never used to bother with a proper Contract, and simply relied on this 5 page Proposal. In recent years I've moved to using Bonsai to send clients both detailed digital Contracts, and Invoices.
Logo Design Proposal 5 Page InDesign Template for Download
However, I still use this first page from my original Proposal (above); a simple means to get the ball rolling with a client, once they have filled in my Creative Brief.
This keeps the first contact nice and simple, lays out the budget and deposit breakdown, list of Deliverables, along with a brief Project Summary of the proposed project.
If the client is happy to proceed, then I go to Bonsai, and set-up a personalised Contract for the client, along with Invoices that can be linked to Paypal*, Stripe and a regular Bank Account.
*Note: I now never accept any client payments through PayPal, too many past horror stories!
Time then to update the old posts with the new updated Proposal, and provide a fresh new download link for you to use as you see fit.
I've kept all the pages for this download, as I know many of you don't use contracts, and might find some use with these simplifies T&C's.
File Versions Available for Download:
The main file is saved for Adobe InDesign CC 2018; I've also provided a InDesign 4 .idml file, and a regular PDF within the ZIP file. If you need another file format not provided, then please let me know via @thelogosmith and I'll see what I can muster up.
You are free to alter any of the text, and the design—obviously remove my logo and branding—as you see fit
If you found this template useful, then I'd certainly appreciate a Twitter Like and/or Retweet:
"Logo Design Proposal: 5 Page Indesign Template for Download"https://t.co/IivkBKjk2Q#LogoDesign #Logodesigner #Logo #GraphicDesigner #GraphicDesign #freelance pic.twitter.com/XiSqKktfLC
— The Logo Smith: Logo & Brand Designer (@thelogosmith) May 21, 2018
Logo Design Proposal 5 Page InDesign Template for Download
Logo Design Template for Download: 3 Page Master Logo Client Sheet
This 3 Page Logo Design Client Sheet, is the latests of my Downloadable Templates to get updated
This is one of my more simpler logo design client templates, such as the previous 1 Page Template; used to kick-start the handing over of client digital assets at the end of a project.
Note: This is an updated Logo Design Template based on this previous version.
Download Master Client Logo Sheet Template.zip
The above link will download a ZIP containing just one Adobe Illustrator CC file (without embedded fonts).
Logo Design Template for Download: 3 Page Master Logo Client Sheet
I have settled on this style of Client Logo Sheet for providing, and presenting, my own clients with the finished logo files that has emphasis on the Social Media Profile image.
On my example I have the two main versions of my own logo, but you could adjust it to show just one logo style, or even add more pages etc, depending on how many colour logo lock-ups are to be used.
These Client Logo Sheets are not replacing the more detailed Logo & Brand Identity Guidelines, (such as the example below, for Kerr Recruitment, which you can also download!) as not all clients opt to have these developed, in part due to the time and costs involved to create them.
However, all clients will get the Client Logo Sheet at the end of each project, as they are super quick to put together.
Feel free to use the Master Client Logo Sheet Template as is, or change the layout/contents as you see fit (obviously remove all instance of my name and details).
Download Master Client Logo Sheet Template.zip
The above link will download a ZIP containing just one Adobe Illustrator CC file (without embedded fonts) and a PDF (with embedded fonts).
Logo Design Template for Download: 1 Page Master Logo Client Sheet
I'm in the process of updating all my previous Logo Design Templates, and this is the latest one to get the overhaul.
This version is simplest of my logo design client templates; used to kick-start the handing over of client digital assets at the end of a project.
Note: This is an updated logo design template based on this previous version.
Download Master Client Logo Sheet Template.zip
The above link will download a ZIP containing just one Adobe Illustrator CC file (without embedded fonts) and a PDF (with embedded fonts).
I have settled on this style of Client Logo Sheet for providing, and presenting, my own clients with the finished logo files.
Each one has a few bits of useful information, such as: the colour mode used in Illustrator, either RGB or CMYK and list of the actual colours used in the logo.
On my example I have the two main versions of my own logo, but you could adjust it to show just one logo style, or even add more rows/columns depending on how many colour versions are to be used.
These Client Logo Sheets are not replacing the more detailed Logo Guidelines/Logo Specification sheets as not all clients opt to have these developed, but all clients will get the Client Logo Sheet at the end of each project, as they are super quick to put together.
Feel free to use the Master Client Logo Sheet Template as is, or change the layout/contents as you see fit (obviously remove all instance of my name and details).
Download Master Client Logo Sheet Template.zip
The above link will download a ZIP containing just one Adobe Illustrator CC file (without embedded fonts) and a PDF (with embedded fonts).
Much like the Transfer of Copyright Template, this version of my Logo Pricing Guidelines Template for Download, is a minor update to an older version.
For the most part, I don't actually make these Pricing Guidelines available on my website, as I try not to influence the clients decision by showing them a selection.
Historically, my experience would show that allowing a client to come up with their own budget first, is often more fruitful…
If they come in under my ideal budget minimum, then I'll send them a polite email and this Price Guide, and ask them if there's any way they can increase their budget. Usually they do…
Download ZIP PDF & InDesign CC 2014: Pricing Guidelines 2017
Should I Use Your Prices?
These are my own Budget Points, and these have come about through much trial and error over the years; not to mention they do fluctuate from time-to-time.
I'm not suggesting that these are prices you should use, as each of us have wildly varying levels of: experience, needs, skill sets, expectations etc.
As some say: prices can go up, as well as down…
Can I Modify This Form?
Feel free to use this as is, or change the layout/contents as you see fit (obviously remove all instance of my name, logo and details).
How Do I I Show My Appreciation?
If you do find this a little bit useful, then a Post Tweet would be most welcome.
Download ZIP PDF & InDesign CC 2014: Pricing Guidelines 2017
This version of my Logo Design Transfer of Copyright Template, for Download, is a minor update to this older version.
It's important to remember that Logo Design Copyright is quite a different beast to that of a Trademark, and Registered Trademark, so it's very important to know the difference between them.
See also: Pricing Guidelines Template & Logo Design Proposal Template
What Does this Transfer of Copyright Do?
It's simply a means for you to pass over your ownership of the logo you designed for your client, to your client.
Once you have done this, then you can no longer claim ownership of that particular design, alter it, sell it etc. Obviously you ARE the original designer, and allowed to claim the design as one you've created, to show in your various portfolios, etc. For clarity, this is stated in my Contract, just so there's no horrible misunderstandings.
How I Use it
What I use to do: write my name, sign and date the section on the left, then either scan or photo it, and email it to the client. Bit of a faff…
Now I'm using the handy Publish to Web feature in InDesign, and sending that link direct to the client. This has streamlined the process significantly, and helps keep things nice and tidy.
Should I Charge my Client for This Transfer?
Absolutely not.
File Versions Available for Download:
The main file is saved for Adobe InDesign CC 2018; I've also provided a InDesign 4 .idml file, and a regular PDF within the ZIP file. If you need another file format not provided, then please let me know via @thelogosmith and I'll see what I can muster up.
You are free to alter any of the text, and the design—obviously remove my logo and branding—as you see fit
If you found this template useful, then I'd certainly appreciate a Twitter Like and/or Retweet:
"Logo Design Transfer of Copyright Form - InDesign Template for Download."https://t.co/sdcLpV1bpO#LogoDesign #Logodesigner #Logo #GraphicDesigner #GraphicDesign #freelance #Copyright #intellectualproperty pic.twitter.com/GiNk1j2zBH
— The Logo Smith: Logo & Brand Designer (@thelogosmith) May 23, 2018
Logo Design Transfer of Copyright Form - InDesign Template for Download
Smartsign conducted a logo study, that analysed of roughly 2,000 logo designs to determine what the common characteristics are of successful businesses.
The company logos analyzed came from the 2016 Inc. 5000 List of America’s Fastest Growing Companies having a three year growth of 40% or greater, and booked at least $100,000 in revenue from three years ago.
To create this Logo Study Infographic, Smartsign focused on the following logo attributes: color, type of logo (icon, word mark, or both), shape of logo (rounded vs. angular), and style of logo (minimal vs. detailed).
Note: The logos in this infographic are not 100% accurate, due to possible human error and subjectivity. Colors and vague shapes can often be misinterpreted from person to person. Despite this, the info provided is still a good representation of successful company logos, with some key takeaways.
Logo Study: Which Logo Attributes Correlate With Success?
Any reputable company, business, product, service, etc, should have a professional logo design as the platform for their overall brand identity, as this is often a key distinguishing factor that will help set it apart from it's competitors.
A weak, or inappropriate logo design, can portray a poor message, and competing brands could well take advantage of this.
So yeah, this post on proofreading marks 'maybe' of interest, rather than a valuable and important one. However, I do think it's worth bookmarking for reference sake, and for general posterity. Why?
Back in the day—yes I'm 45 years old, and often resent it—I was fortunate to have done a 3 year apprenticeship for a large commercial printers, which included: typesetting, manual paste-up using hot wax and galleys of type on bromide, platemaking and the somewhat tedious responsibility of proof reading.
Gence for me, these proofreading marks are a bit of a throw-back, and it's cool to be re familiarised with them.
Not sure many people use them now given the automation of spell and grammar checkers, however, you never know when you might get some text supplied by a client, with some funny marks on.
If you bookmark this, then at least you'll not have to call the client and ask them to translate!
Via http://www.printmag.com/
Proofreading Marks that May Interest Graphic Designers
This super handy infographic, called: Know Your Image Formats - Mega Cheat Sheet, will help you understand exactly which image formats to use for: logo design, web use, print, social platforms, much more.
Newcomers to logo design, and pretty much any form of digital type design, can easily become overwhelmed with the various image and file formats available, such as: GIF, PNG, JPG, BMP & TIF, etc.
Not all image formats are created equal. All have different uses and different attributes, Know exactly what image format to use for web use, print, social platforms, logos and much more with this handy cheat sheet.
There are definitely optimum image formats to use, depending on what type of digital image you are saving, and where that image will most likely end up: website, commercially printed materials, social media platforms, etc.
Choosing the right file and image format is actually, for the most part, is a very important aspect of digital design to get to grips with.
Not to mention you'll need to know what sort of image files to give your clients, once you've finished their logo design project. You can't have your clients knowing more about image files than you now, do you!
Know Your Image Formats - Mega Cheat Sheet Infographic
© 2005-2018 All Rights Reserved The Logo Smith
Logo Designer & Brand Identity Design Studio, with 25 Years Experience.
Graham Smith: 10 Badgers Copse, Seaford, East Sussex, England.
Tel: +44 (0) 7816 527 462 Email: glogosmith@gmail.com
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