Having just posted about my Squirrel Logo Sketches, I’m now following up with the 2nd instalment; my attempt to catalogue a number of my past logo sketches, with: Sketches for the PedalWorks Bike Shop Logo.
→ Previously on: The Sketchbook Secrets Series
PedalWorks.co.uk was designed back in 2011, and is still in-use today, some 10 years later.
In all honesty, this didn’t go the way I had originally envisaged; as I had quite a different idea in mind.
As with many logo projects, the client will steer the direction a certain way, and as the logo designer must try and accommodate where ever possible, so long as the design doesn’t break any rules.
He was keen on a modern vintage style, as he was very into bike design styles of the 60’s and 70’s.
As you can see from the majority of the sketches, I didn’t even get close to the finished logo idea until the last few pages.
Even then, due to the somewhat detailed nature of this particular idea, using a chain wheel, I moved from pencil sketches to Adobe Illustrator.
This made it much easier to reproduce elements, and be able to more easily try different combinations.
The sketches are just a very small percentage of the actual vector ideas that were subsequently explored, this is all about sketches.
This is also a logo that has been ripped-off, copied, and stolen so many times, much like my T-Shirt Express logo, so I guess something was done right.
I am quite critical of this design, as I now see parts that don’t quite look right.
More importantly, the design didn’t really fit with the shop that he ended up leasing/buying, so this is why the PedalWorks Word Mark has been used.
But we manage to get there in the end, and the client was super happy with the end result.