Category: Reviews

Waterstones Rebrands a strong ID to a limp ID

Waterstone’s redesigns it’s brand identity. My initial reaction is ‘Oh dear.’ This was my reaction when seeing it last night, and it’s till my reaction this morning. If anything, I feel more ‘Oh dear, oh dear.’ East to criticize without knowing the real reasons why Waterstone’s felt a rebrand was required, I am sure they had very good reasons. I would like to know what these reasons are, but in the absence of these reasons, I am basing it on my view as both a designer and a regular Waterstone’s customer.

Post date May 14, 2010