The Logo Smith
It’s been quite a while since I shared any personal opinions/reviews on any major new brand logo or brand logo redesign, and thought I’d just quickly chip in…
Book – Identity Suite: Visual Identity in Stationery by Victionary A good design book is one of the key ingredients in obtaining and ferreting out inspiration for your next design…
Don’t think I have used, and continue to use, something as user friendly as Iconify.
If there is one logo design book you need to earmark, right about now, it would be Logotype by Michael Evamy and published by Laurence King. Michael authored, what I consider to…
Book Overview: Brand Identity Essentials by Rockport
Letter Fountain: The Anatomy Of Type By Taschen looks set to be THE type book to get this year.
Waterstone’s redesigns it’s brand identity. My initial reaction is ‘Oh dear.’ This was my reaction when seeing it last night, and it’s till my reaction this morning. If anything, I feel more ‘Oh dear, oh dear.’ East to criticize without knowing the real reasons why Waterstone’s felt a rebrand was required, I am sure they had very good reasons. I would like to know what these reasons are, but in the absence of these reasons, I am basing it on my view as both a designer and a regular Waterstone’s customer.
Just like design, books can be quite subjective. Some books speak for themselves, some need help reaching a audience. I had no such reservations with David Airey’s first book, based on his logo design website titled “Logo Design Love”. Pulling in everything to do with successful logo and brand identity design, this book really achieves what many books seem to fail to do.