Waterstone’s redesigns it’s brand identity. My initial reaction is ‘Oh dear.’ This was my reaction when seeing it last night, and it’s till my reaction this morning. If anything, I feel more ‘Oh dear, oh dear.’ East to criticize without knowing the real reasons why Waterstone’s felt a rebrand was required, I am sure they had very good reasons. I would like to know what these reasons are, but in the absence of these reasons, I am basing it on my view as both a designer and a regular Waterstone’s customer.
Just like design, books can be quite subjective. Some books speak for themselves, some need help reaching a audience. I had no such reservations with David Airey’s first book, based on his logo design website titled “Logo Design Love”. Pulling in everything to do with successful logo and brand identity design, this book really achieves what many books seem to fail to do.