Blog Archives

All Archived Posts in Resources



Logo Artwork Sheet

Mentioned a few weeks back that I'd make a version of my Client Logo Artwork Sheet available as a quick downloadable template.

Here's that template: Logo_Artwork_Sheet_for_Download.zip, and it's pretty simples, and nothing at all fancy.

I use this Logo Artwork Sheet as a quick preliminary way to get the client their logo files, then I work on the larger set of Guidelines, if they've been requested.

It's not the same as some of my previous one-page Logo Specification Sheets and here available for download, it's just a means to supply the client with the main logo versions, which they can just pick-up and use.

This is all dependant on the client having access to something like Illustrator of course. If they don't, then I send them this as a PDF, then also attach the various logo versions as JPG's etc.

 

client-logo-artwork-sheet-for-download-example2

Artwork Created in Illustrator CC2014

The artwork is created in Illustrator CC2014, and saved as .eps and .pdf, zipped up in one file, which you can download: Logo_Artwork_Sheet_for_Download.zip

Social Media Version x2

I've started to create both square, and round versions of the Social Media version, as some platforms use just one or the other. If it's the circular version of the Social Media Profile Image, then you often need to size and position the logo mark a little differently than you'd do in the square version.

What You'll Need to Do

You'll need to change the fonts, replace the client name wording, and of course, drop in your versions of the logos, as well as changing the colours to suit.

Please feel free to use, and change as you see fit. 

 

Client Logo Artwork Sheet for Download Client Logo Artwork Sheet for Download

Other Downloadable Templates

I do have numerous other downloadable templates available, that I've done over the years, so feel free to browse through the Resources and Templates categories.

If you come across any dead download links, then please hit me up on Twitter, thanks.





Freelance Graphic Designers: How do you Find New Work and Clients?

Thought I'd poll all you freelance graphic designers, logo and web designers out there, and see how you all collectively find yourself new clients, or how clients find you.

I've opened up Comments below, so please take a moment to share your various strategies.

Hopefully you'll like to share any methods that you employ in your quest to make yourself findable to potential clients, such as:

Google Search, Blogging, Social Media, External Portfolios, Paid Freelance Directories & Showcases, Paid Ad platforms like AdWords and Facebook Ad's, Local Press Advertising and Marketing.

How do you help potential clients find your design studio, how do you help yourself be found amongst the ever increasing number of freelance designers and design studios?

My Basic Strategy

I for one mostly have bene able to rely on Google, through many years of blogging. It seems the majority of my client clients still find me via Google Search.

Some clients find me on Portfolio platforms like:Behance, Coroflot, and Dribbble (paid-up Pro member), whilst a small percentage find me on LinkedIn, directly on Twitter and Facebook.

Some new leads come from word-of-mouth, recommendations and the occasional repeat client.

I do dabble with the occasional Paid FaceBook Ad campaign, but that's mostly to just help overall awareness; Sowing the seeds so-to-speak.

There's no doubt that over the last few years, it's become dramatically harder to find new clients just due to the sheer scope of competition.

There are many any new freelance logo and graphic designers arriving to compere for work each day, not to mention the heavy competition from crowdsourcing sites like 99Designs and Crowdspring.

If you're of a generous and helpful disposition, then it'd be great to hear how you look for, and get new clients.

 




Custom Logo Designs For Sale

This page shows some of the custom logo designs that I have available, for sale, on here on this page: Custom Logos, Symbols & Icon Designs For Sale.

I have thought long and hard about having logos for sale on my website, as I don't want to have my website mistakingly associated with Stock Imagery.

The simple fact is that I have accumulate 100's of unused logo designs, ideas, concepts over the many years of being a graphic designer, and it's frankly just a waste to have them all hidden away, and never used.

Custom logo designs icon and symbols for sale

Previously Commissioned Logo & Brand Identity Projects

These unused logo design ideas are often the result of previously commissioned logo and brand identity projects.

Bear in mind that for each client, I might: develop, doodle, sketch and conceptualize dozens of logo ideas, not all of them the client will see.

The logo ideas that the client will see will be a small fraction of those that I have developed, and from that selection only one idea will be chosen.

The 'leftovers' are sometimes repurposed for new projects, or left in the shadows.

It really seems silly, and a waste, to not do anything productive with the 'unseen', so hence I decided to tidy up these 'forgotten' logo sketches and ideas, and sell them as 'ready-made' logo designs.

I don't like the sound of 'ready-made', as in reality, any logo design sold will probably have some changes made to suit the clients' specific needs, but for the most part they are left as is. Small changes like: colours, layout, type swaps are the usual changes made.

Custom logo designs icon and symbols for sale

As you can see some of the logo designs have brand names associated with them, but for the most part these are just 'placeholders', and are not supplied with the logo.

The client will no doubt have their own brand name to insert with the logo they have chosen to purchase.

Exclusivity

Importantly for any potential buyer looking to buy one of my custom logo designs, is that they are all completely exclusive, and will only be sold the once.

For each logo design purchased, the client will receive all copyright and artwork, Transfer of Copyright (me passing over my intellectual design ownership), and then the client is free to do with this logo as they see fit.

All custom logo designs come with: Transfer of Copyright, Master Logo Sheet, Basic Letterhead & Business Card Design, Change/Adding of Company Name (where appropriate), Colour Options (where appropriate), Digital Files (.eps, .ai, .PDF). Other changes to the actual logo design will incur additional costs.

Logo Design Pricing

The pricing various per logo, and will reflect the overall development time of that particular logo design idea, as well as other less 'tangible' factors, such as: practicality, flexibility, abstract or specifically tailored to a theme, etc.

Typically they are excellent value for money, compared to hiring me for a custom logo design from scratch.

If you are interested in buying any of these logo designs, then please visit: Custom Logos, Symbols & Icon Designs For Sale.

All custom logo designs shown below are the sole Copyright © 2016 of Graham 'Logo' Smith until purchased, and Transfer of Copyright has been exchanged.

 




Specimens of Digital Typefaces by The Pyte Foundry

Download Free Fonts and Specimens of Digital Typefaces by The Pyte Foundry

Where can I download free fonts and typefaces? Well, The Pyte Foundry is an interesting, and useful, typographic resource to add to your collection if you like collecting free fonts and typefaces.

You'll no doubt notice that they use 'alternative' spellings on their website, such as: Pyte for Type, Gidital Typefaces for Gigital Typefaces, Fount for Font, Pytographic for Typographic… etc.

 

Download Free Fonts by The Pyte Foundry

 

Each consecutive Monday, Mr Ellmer Stefan will release a new font on The Pyte Foundry website, which will be provided for download free-of-charge for a limited time of 7 days, and may be used under the terms stated in their End User License Agreement (PDF).

As you can see from the screenshots, each previous font shows when it was made available, but after 7 days the download link is deactivated.

As of writing this post; No. 28 'Overdose' is the current free font available for download.

This website was found in a retweet by @TypeCache:

 

The Best of Everything for your Pytographic Needs

Download Free Fonts by The Pyte Foundry Specimens of Digital Typefaces by The Pyte Foundry Specimens of Digital Typefaces by The Pyte Foundry Specimens of Digital Typefaces by The Pyte Foundry  Specimens of Digital Typefaces by The Pyte Foundry

Quickly going back to their alternative approach to spelling, their sign-off on the About page (below) made me smirk: Alas, enjoy! 

About-Specimens-of-Digital-Typefaces-by-The-Pyte-Foundry-1

The Pyte Foundry: During the course of the year 2016 Ellmer Stefan will release a new Fount of Display Type on this website every consecutive Monday. Each Fount is provided for download free-of-charge for a limited time of 7 days and may be used under the terms stated in theEnd User License Agreement (PDF).

Paying tribute

to the typographic diversity of the 19th century, this project’s aim is not historical accuracy — none of the typefaces are strict revivals of specific typefaces produced in the Victorian era. It is rather a “revival in spirit” indulging into stylistic manifoldness and idiosyncratic hyperbolism.

The digital Founts are generated using a component-based system that globally applies changes made to independently adjustable letter parts, such as stems or serifs.

Font animation
This approach mirrors the production methods envisioned for the making of wood types around 1880: in “American Wood Type 1818–1900” historian Rob Roy Kelly refers to a series of inventions byWilliam H. Page using interchangeable modules in the creation of wood type letters enabling the rapid manufacturing of new styles.




Challenges Facing Freelance Logo Designers and NDA's

The Challenges Facing Freelance Logo Designers and NDA's

Thought I'd share a letter I once wrote to a client, regarding some compromises on an NDA (Non Disclosure Agreement) I was asked to sign, for a logo and brand identity project.

The challenge was that my client was an 'agency', acting on behalf of their client.

My role was to produce 3-4 logo concepts, that 'my' client would show their client. Their client would then choose 1 of those concepts for us to move forward with.

I felt it addressed a number of issues that I had been worried about before in other, but had not had the 'courage' to raise them with the client.In this case, I just felt I needed to raise these recurring concerns.

I'm very glad I did, as the client is question was only to please to accommodate my suggestions, which made it all the easier.

I have since added these points to a Contract template that is used in response to signing any further client NDA's.

The biggest lesson learnt here: Don't be afraid to question the NDA, if it doesn't 'flow' with your own contract, or way of working.

Note: I've pretty much just copied and pasted this letter as I wrote it, but obviously removing names etc.

The NDA Letter

With reference to your NDA and contract: I do have my own contract, but this may conflict with some of the aspects in the NDA, which isn’t a problem as I can change it as required.

The main topic of interest: relates to 'Ownership of Copyright’ of the logo design ideas submitted to you, and also my usual approach of putting my finished logo and graphic design work in my portfolio.

Ownership of Copyright

Typically, with OoC (Ownership of Copyright), this automatically passes from me to you once the balance has been paid ( I do also sign a form that I send clients showing Transfer of Ownership)

It is at this stage when I’d usually release the final digital files, concepts to the client.

No final balance; no final files or Transfer of Copyright.

One Logo Design Idea

The other issue is that the client will only always get the copyright for the one chosen logo design, and none of the passed-up previous concepts, ideas, sketches etc. 

In this case, the NDA would conflict this rule of mine as I am to present you with 3-4 logo concepts which you are to show to your own client.

If your client doesn’t go with any of the ideas, then this is a bit of a grey area: you would have 3-4 ideas, that you’ve paid for, but yet I would ordinarily only allow for 1 idea in relation to Transfer of Copyright. 

This is meant to protect me from a client using any of my previous ideas, that they’ve previously passed up. I might have created countless sketches and vague concepts, maybe a handful of more polished digital ideas, but my client will only ever get ownership of the one chosen idea.

I’d need to make some kind of provision that you are not permitted to use my concepts (except 1, as you have paid for that) for other works’/clients’ if your client doesn’t select any of mine.

Also, this would apply if your client does choose an idea, this means the other remaining concepts cannot be used or repurposed, by you, for other clients/future projects etc.

In Conclusion

• If your client awards you the pitch, and we get the go ahead to progress with one of the concepts, only this 1 logo design concept would be covered by the Transfer of Ownership of Copyright. 

The remaining logo concepts remain my ownership, but I’d adhere to the NDA and remove any mention/reference to the clients brand name etc, obviously. This would allow me to repurpose a logo mark, for example, that they passed-up, for another client. Not clear at this point if the Ownership of the chosen concept eventually goes to you, or to your client.

• If the client doesn’t award you the pitch, then you are only permitted to use/repurpose one of the concepts I’ve created, for any other project/client you see fit in the future. You’d  just need to let me know which one, and I’d arrange the Transfer of Copyright etc accordingly.

Showing of Client Works

Typically, after a project is complete, and the client is happy etc, then I’d put the logo design on my portfolio, external portfolios, and usually blog about the project etc.

I understand the NDA prevents me from doing this initially, but I’m not sure if this is a ‘forever thing’, or time limited?

So for example: you win the pitch, and we work on a final version of the logo. Would I, at any point in the future, be able to put this design in my portfolio?

Sorry for all this, but I’ve been burnt before, and seen other designers’ in a similar position see a number of their ‘unwanted’ concepts actually being used.

I hope this all makes sense, and feel free to suggest edits/amendments, then I can include this in my Contract and send it to you for your approval, along with the Invoice.




Vintage Colour Wheels, Charts and Tables Throughout History

As a graphic designer, where colour is pretty darn important, This selection of Vintage Colour Wheels, Charts and Tables Throughout History has made me far too excitable!

The moment I found the post, and saw the featured image and post title, I clicked it straight away, and onto the website of Public Domain Review: A Project of the Open Knowledge Foundation, which is a website I'd highly recommend poking around.

You know sometimes you can visit a post and ultimately end up somewhat, or very, disappointed with the content, like the featured image and fancy headline is literally the best bit, but not so in this case.

So here's the thing for any of your commercial printing nerds (me included): many of the images featured have been sourced from Sarah Lowengard’s book: The Creation of Color in Eighteenth-Century Europe – published electronically on Gutenberg-e in 2006.

Also, according to PDR, another must-have book on colour, is: Philip Ball’s Bright Earth: Art and the Invention of Color (2003) for a great look at how art, chemistry, and technology have interacted through the ages.

Anywho, enjoy some of the featured images below, and remember to visit: http://publicdomainreview.org/collections/colour-wheels-charts-and-tables-through-history/

 

I've picked out a handful of the various colour charts, colour wheels and other forms of colour illustrations for you – not all of them as that'd spoil the surprise when you visit the original post on : Colour Wheels, Charts, and Tables Through History

My favorite has to be this one below. It's just so gorgeous, and just so very olf, not to mention trying to visualise Richard Waller painstakingly creating this colour chart, or to be precise: Tabula Colorum Physiologica (1686)

 

Vintage Colour Wheels, Charts and Tables Through History

Richard Waller’s “Tabula Colorum Physiologica”, from “A Catalogue of Simple and Mixt Colours with a Specimen of Each Colour Prefixt Its Properties,” in Philosophical Transactions of the Royal Society of London, vol. 6 for the years 1686 and 1687 (1688)

 

Vintage Colour Wheels, Charts and Tables Through History

Circular chart showing “complementary contrasts” from A Class-Book of Color: including color definitions, color scaling, and the harmony of colors (1895) by Mark Maycock

 

Vintage Colour Wheels, Charts and Tables Through History

Philipp Otto Runge’s Farbenkugel (1810). The top two images show the surface of the sphere, while the bottom two show horizontal and vertical cross sections

 

Vintage Colour Wheels, Charts and Tables Through History

Three plates from Robert Ridgeway’s Color Standards and Color Nomenclature (1912)

 

Vintage Colour Wheels, Charts and Tables Through History

Parsons' Spectrum Color Chart, an Illustration from The Principles of Advertising Arrangement (1912) by Frank Alvah Parsons

 

Vintage Colour Wheels, Charts and Tables Through History

Page from Priced catalogue of artists’ materials : supplies for oil painting, water color painting, china painting … and drawing materials for architects and engineers, manual training schools and colleges (1914)




Color-Lisa-Color-Palettes-by-Claude-Monet-for-Graphic-Designers-1

I do love poking around all the various color palettes, and colour swatch libraries currently available online.

I frequently visit such established colour palette websites as ColourLovers for inspiration for new logo design, and other graphic design projects.

Color Lisa is a tasty variation of existing color palette and swatch libraries, based on painted masterpieces of the worlds greatest artists, for us Graphic Designers.

Color Lisa was made by Ryan McGuire, who also made the free photo image website, Gratisography.com

The Color Lisa website  is simple enough to get around; there's only one long page listing the artists from A-Z. Click M in the top list of letters from A-Z, and you'll jump down to Monet, for example.

Color-Lisa-Color-Palettes-by-Pablo-Picasso-for-Graphic-Designers-1

THE DREAM by Pablo Picasso

Color-Lisa-Color-Palettes-for-Graphic-Designers-1

RAINBOW by Bille Apple

Color-Lisa-Color-Palettes-for-Graphic-Designers

Color Lisa is a curated list of color palettes based on masterpieces of the worlds greatest artists. Each palette was painstakingly created by color obsessed designers, artists, museum curators, and masters of color theory. Palettes are constantly being added to help keep your designs colorful and fresh.

Color Lisa was made by Ryan McGuire, an artist, photographer, designer, and lover of color. Fun fact about Ryan: he drives a bright green (HEX #A5C955) and orange (HEX #E9AF42) 1971 VW Beetle he turned into a dinosaur. Questions, guest curator requests, and praise :) can be sent to [email protected].




Graphic Design Resource: Logo Design Price List Template

Download Logo Design Price List.zip

(Updated 16th January 2016) - This link will download a ZIP archive of an: Adobe InDesign CC7 file (without embedded fonts), and a PDF (with embedded fonts).

This isn't so much a fixed price menu, in that these are really only price 'guides' to provide context to a client, and to at least give them a starting point from which to come up with their own budget.

I'm ultimately VERY flexible when it comes to negotiations and haggling, not to mention that each and every job has to be priced on it's own merits, and there really isn't a way to provide a fixed one-size-fits-all price list.

I'm aware that my logo design price list is not the best way, or even a way that some other graphic designers might agree with, but my way does seems to work for me. Maybe if I tried another way I'd get more business, maybe not. 

Logo Design Price List

Evolution of my Logo Design Price List

My logo design price list has seen a number of relatively major changes of late. Most of these changes based on adding more descriptive details about the various price-points.

Trying to find a group of price-points that represent the quality and value of my world, but also price-points that are wide-ranging, and fair for 'most' budgets is what I have found the hardest: offering a diverse enough budget range to cover a simple blog head logo design, to a full-on multi-national conglomerates rebranding project.

I'm pretty happy with how it looks now, and I feel it's the closest I have come to feeling that all the price-points have enough flexibility and value in them, without alienating either end of the client spectrum.

Too cheap: and people may wonder if you do high-end quality work; too expensive: then you miss out on the fun little logo design projects that pop-up from time-to-time.

More of a Price Guide

This isn't so much a fixed price menu, in that these are really only price 'guides' to provide context to a client, and to at least give them a starting point from which to come up with their own budget.

I'm ultimately VERY flexible when it comes to negotiations and haggling, not to mention that each and every job has to be priced on it's own merits, and there really isn't a way to provide a fixed one-size-fits-all price list.

Transfer of Logo Design Ownership (design copyright)

Another addition to the 'what is included', for every price-point, is the simple statement, Transfer of Ownership.

You should not charge extra, or make it difficult, for your client to become the rightful owner of the work they paid you to do. You need to be as transparent and upfront about this as you can.

It's just the right thing to do.

It's Justified

Another first is putting in a little 'justification', as I do feel that it's worth pointing out that a lot of the hours spent on clients logo design is done during the least sociable of work hours, mostly because many clients do leave it just so late.

I'm used to this last minute turnaround, but there has to be some kind of premium included if it means getting the job done at all costs.

This isn't about me whining, "no one understands what I have to go through!".

It's simply pointing out the often overlooked truth that working evenings, late nights into the early hours of the morning, weekends and public holidays. This ought to be an important factor, otherwise who is it exactly that is undervaluing the work? Not the client in this case, but you.

So I've decided just to put a little 'reminder' for the client, that their logo design job isn't result of pressing a button one Wednesday, at 2pm. That more often than not, that even though yes, I'm choosing to take the job on, I'll be needing to work all the unsociable hours available to get it done on time.

No harm in reminding people of that, from time-to-time.

Download Logo Design Price List.zip 



Logo design copyright is quite a different beast to that of a Trademark and Registered Trademark, so it's very important to know the difference between them.

So with that said, this Transfer of Copyright form is simply a means for you to pass over your ownership of a logo to your client, which should be as simple a process as possible for the client.


Download: Transfer of Copyright Form


The link (above) will download a ZIP archive of an: InDesign file CC7 & CS4 (without fonts), and a PDF (with embedded fonts) for the updated: Logo Design Copyright Transfer Form Template, all ready for you and your client.

All it really requires is a dated signature, but it's nice to pad it out a little to make it feel a little more substantial.

I still forget on occasion to initiate the Transfer of Copyright after a logo design project has been completed, but as far as I'm concerned, the client automatically owns all copyrights once they have paid the final balance. I think I'll add a mention of this to the Freelance Logo Design Proposal and Invoice Template, and also as a 'note' in the Invoice, just so the client is aware of this from the start.

Feel free to use this as is, or change the layout/contents as you see fit (obviously remove all instance of my name and details). The download includes an InDesign file (without fonts), and a PDF (with embedded fonts).


Download: Transfer of Copyright Form


 

Logo Transfer of Copyright Form Template