The Design Blog Index

Pure Storage Logomark Design

The Pure Storage Logo & Identity Designed by The Logo Smith

The Logo Smith

In Logo Process, Portfolio Posted

The Pure Storage story has been one of pride and patience. The logo is one that I have been particularly …

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Logo Process – AWS Consultancy Logo Design

This logo process post is for And We Succeed Consultancy, business and management consultancy running within the NHS sector. A

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On Not Writing and Writing a Logo Design Book

Given I have only seriously been freelancing since January 2010, it was quite a shock when in the early part …

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Tom & Teddy Logo & Identity Update

The Logo Smith

In Logo Process, Portfolio, Vintage Posted

Initial artwork for an ongoing project Tom & Teddy, this is pretty close to what the end logo will be …

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Yasmin Kianfar Fashion Designer Logo Brand Identity Designed by The Logo Smith

Unused Identity Concept for Y. K. – Fashion Designer

The Logo Smith

In Logo Process Posted

Yasmin approached me a few weeks ago to see if I would be willing to take on a relatively urgent …

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Random Logomarks – Does a logo have to be obvious?

The Logo Smith

In Inspiration, Logo Process, Opinion Posted

Not all logo marks appear to have a meaning, they look random and abstract. Many large brands appear, at least …

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BrokersDirect Insurance Brokers Logo Design

Logo Process – Brokers Direct Insurance Logo Design

The Logo Smith

In Logo Process Posted

This logo process post is for the Brokers Direct identity design. An online insurance company offering quick, friendly and …

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Logo Design Tutorial: A Logo Printed on Textured Paper

The Logo Smith

In Logo Process, Tips & Advice Posted

A tutorial on how to make your logo portfolio designs look like they could be photographed from a printed sheet.

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Pure Storage Logo and Identity Design Overview

The Logo Smith

In Logo Process, Portfolio Posted

This is just a quick peek at a final logo design for a new computer storage start-up, making enterprise …

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