Case Study: Zulu Safari Missionary Logo & Monogram Designed by The Logo Smith



Zulu Safari Missionary Logo & Monogram Designed by The Logo Smith

This logo for Zulu Safari from my logo portfolio, is a long time favourite of mine. I designed the logo mark, formed from the initials Z & S, for Zulu Safari (@ZuluSafari) for an American missionary travelling around South Africa, who hired me in the early 2000’s.

The client, who spends a lot of time travelling around Africa, needed an identity to distinguish himself. The aim to try and modernise the, sometimes antiquated, perception of missionaries as a whole.

The challenge was to avoid any obvious cliché associations with safari, zulus, Africa, religion etc.

It was a potential field of cliché mines whilst not making is so clinical, or generic, to have no meaning at all.

I instinctively went down the route of the obvious at first, herds of animals, zulu warriors, desserts, trees, tribal patterns, and then once suitably hacked off with the amount of clichés on one pasteboard, we moved on.

After many sketches and head banging sessions, I developed this very symbolic icon that has several meanings and associations.

Logo Designed by Freelance Logo Designer The Logo Smith

The Initials S & Z to form the Eyes & Nose

The main logomark consists of the initials, ‘Z’ and ‘S’. Yet, when drawn in a certain style, creates the impression of a face: the eyes and nose that has a tribal look, and feel to it.

After designing the rather unique logo mark, I then tasked myself with searching for a font that could be used along side my logo mark.

I eventually found a font called Gizmo which shared some of the characteristics of my ZS logo mark, and I used this for the wording; substituting the original Gizmo ZS initials, with the ZS I designed.

The overall finish is a word mark that looks pretty well formed, and didn’t require the extra time and expense of designing the other custom letters, which was important as the logo design was on a ‘tight’ budget.

Zulu Safari Missionary Logo Designed by Freelance Logo Designer The Logo Smith

Zulu Safari Missionary Logo Designed by Freelance Logo Designer The Logo Smith

Wiki: A missionary is a member of a religious group sent into an area to promote their faith or perform ministries of service, such as education, literacy, social justice, health care, and economic development.[1][2]

The word “mission” originates from 1598 when the Jesuits sent members abroad, derived from the Latin missionem (nom. missio), meaning “act of sending” or mittere, meaning “to send”.[3]

The word was used in light of its biblical usage; in the Latin translation of the Bible, Christ uses the word when sending the disciples to preach The gospel in his name. The term is most commonly used for Christian missions, but can be used for any creed or ideology.[4]



Meta

Written by: Graham Smith: The Logo Smith
1st Posted: 2019/10/28 & Post Updated: 2019/11/08
Filed In Categories: Case Study, Logo Process, Portfolio

Subscribe to Blog by: RSS, Email, Feedly




Hire a Freelance Logo Designer in the UK


Logo & Brand Identity Design by Freelance Logo Designer The Logo Smith.

If you like the Logo & Brand Identity Design work I have done in my Portfolio, and Case Studies and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (27 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief, or just Contact me.


The Logo Smith has Full Business Idemnity Insurance (FCA Regulated).


« Previous Post: PedalWorks Bike Shop Logo & Brand Identity Designed by The Logo Smith

» Next Post: Case Study: T-Shirt Express Logo and Icon Designed by The Logo Smith


Breadcrumbs: Home » Logo Process » Case Study: Zulu Safari Missionary Logo & Monogram Designed by The Logo Smith