This is a single page A4 identity guide for the Apple & Eve logo. It’s purpose is to provide basic guidelines for the correct usage of the logo. As some projects are only providing logo designs, opposed to more complex brand identities, the amount of information needed is minimal. It’s not meant to confuse or overwhelm the client, hence it being a handy A4 PDF file.
This logo process post is for a rather tantalising company called Apple & Eve. The client, was in fact a repeat client, my first logo for them was the Illumina logo design, so it’s always nice when a client comes back for me.