Brand Identity Archives




Corporate identity for Galerías Designed by Vignelli Associates 1994

Vintage Corporate Identity Program for Galerías Designed – Vignelli Associates 1994

Written by: Graham Smith: The Logo Smith Posted: 2019/12/09
Filed In Categories: Brand Identity, Designer Spotlight, Logo Guidelines, Vintage

Excerpt: Vintage Corporate Identity Program for Galerías Designed by Vignelli Associates 1994 This vintage Corporate Identity Program for Galerías; a department store chain in Madrid, Spain; designed by Vignelli Associates, in 1994. If you’re not following… Read More

Subscribe to Blog by: RSS, Email, Feedly




Viva Chocolate Logo and Brand Packaging Designed by The Logo Smith

Written by: Graham Smith: The Logo Smith Posted: 2019/07/03
Filed In Categories: Brand Identity, Logo Design, Packaging Design, Portfolio

Excerpt: Viva Chocolate Logo and Brand Packaging Designed by The Logo Smith Logo and Packaging Design for Viva Chocolate, a new single-origin Ecuadorian couverture Chocolat company selling direct to the food industry. “Viva Chocolate will be supplying pure,… Read More

Subscribe to Blog by: RSS, Email, Feedly




Airbus B612 - The PolarSys Font Open-Source by Intactile Design

B612 Open Source Font Family – Designed for Aircraft Cockpit Screens

Written by: Graham Smith: The Logo Smith Posted: 2019/01/25
Filed In Categories: Brand Identity

Excerpt: I’m all up for big companies, like Airbus for one very specific example, embracing open-source, especially when it comes to freely sharing one of their own unique brand fonts. B612 is that open-source font, which you can download via the on this B612… Read More

Subscribe to Blog by: RSS, Email, Feedly




Apple Corporate Identity Guidelines Graphic Standards Manual

Rediscovering the Apple Corporate Identity Guidelines Notebook by Arun Venkatesan

Written by: Graham Smith: The Logo Smith Posted: 2018/06/01
Filed In Categories: Brand Identity, Designer Spotlight, Poster Design

Excerpt: Rediscovering the Apple Corporate Identity Guidelines Notebook Rediscovering the Apple Corporate Identity Guidelines Notebook, by Arun Venkatesan, is a must read if you have any kind of interest in both Apple as a company, it’s history, branding, and… Read More

Subscribe to Blog by: RSS, Email, Feedly




When a Non Paying Logo Design Client Refuses to Pay the Final Balance

Written by: Graham Smith: The Logo Smith Posted: 2017/10/18
Filed In Categories: Brand Identity, Tips & Advice

Excerpt: When a Non Paying Logo Design Client Refuses to Pay the Final Balance it’s always a real upset, and can cause untold hardships, both practically and emotionally. I’ve experienced more than my fair share of clients who have, for whatever reason,… Read More

Subscribe to Blog by: RSS, Email, Feedly




Google My Business Website and Google Posts for The Logo Smith

Google My Business Website and Google Posts for The Logo Smith

Written by: Graham Smith: The Logo Smith Posted: 2017/06/27
Filed In Categories: Brand Identity

Excerpt: The Logo Smith gets in on the Google My Business Website, and Google Posts, merry-go round; more social clutter, and SEO noise, to deal with. Google My Business Website Not to long ago I set-up my own version of the Google My Business Website, which you can… Read More

Subscribe to Blog by: RSS, Email, Feedly




1 2 3 13