Category: Brand Identity

A brand is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand’s toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.[2] Brand equity is the measurable totality of a brand’s worth and is validated by assessing the effectiveness of these branding components.[3] In a fleeting market where traditional linear models of business are being replaced by more radical interconnected models, brand equity is one marketing technique that remains firmly rooted in prosperity. To reach such an invaluable brand prestige requires a commitment to a particular way of doing business.[3] A corporation who exhibits a strong brand culture is dedicated on producing intangible outputs such as customer satisfaction, reduced price sensitivity and customer loyalty.[2] A brand is in essence a promise to its customers that they can expect long-term security, a competitive frame of reference and consistent delivery of functional as well as emotional benefits.[2] When a customer is familiar with a brand or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity.[3]



Vintage Corporate Identity Program for Galerías Designed – Vignelli Associates 1994


Vintage Corporate Identity Program for Galerías Designed by Vignelli Associates 1994 This vintage Corporate Identity Program for Galerías; a department store chain in Madrid, Spain; designed by Vignelli Associates, in 1994. If you’re not following the tumblr of design: Vignelli, then…

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Viva Chocolate Logo and Brand Packaging Designed by The Logo Smith


Viva Chocolate Logo and Brand Packaging Designed by The Logo Smith Logo and Packaging Design for Viva Chocolate, a new single-origin Ecuadorian couverture Chocolat company selling direct to the food industry. “Viva Chocolate will be supplying pure, single-origin Ecuadorian couverture Chocolate…

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Rediscovering the Apple Corporate Identity Guidelines Notebook Rediscovered by Arun Venkatesan


Rediscovering the Apple Corporate Identity Guidelines Notebook, by Arun Venkatesan, is a must read if you have any kind of interest in both Apple as a company, it’s history, branding, and design in general. Even if you’re not a fan of…

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Apple Corporate Identity Guidelines Graphic Standards Manual