Written by: Graham Smith: Posted: 2019/12/09
Filed In Categories: Brand Identity, Designer Spotlight, Logo Guidelines, Vintage
Tagged with: Massimo Vignelli, Vintage
Post Excerpt: Vintage Corporate Identity Program for Galerías Designed by Vignelli Associates 1994 This vintage Corporate Identity Program for Galerías; a department store chain in Madrid, Spain; designed by Vignelli Associates, in 1994. If you’re not following… Read More
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Written by: Graham Smith: Posted: 2019/07/03
Filed In Categories: Brand Identity, Logo Design, Packaging Design, Portfolio
Post Excerpt: Viva Chocolate Logo and Brand Packaging Designed by The Logo Smith Logo and Packaging Design for Viva Chocolate, a new single-origin Ecuadorian couverture Chocolat company selling direct to the food industry. “Viva Chocolate will be supplying pure,… Read More
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Written by: Graham Smith: Posted: 2019/01/25
Filed In Categories: Brand Identity
Post Excerpt: I’m all up for big companies, like Airbus for one very specific example, embracing open-source, especially when it comes to freely sharing one of their own unique brand fonts. B612 is that open-source font, which you can download via the on this B612… Read More
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Written by: Graham Smith: Posted: 2018/06/01
Filed In Categories: Brand Identity, Designer Spotlight, Famous Logos
Tagged with: Apple, Brand Guidelines
Post Excerpt: Rediscovering the Apple Corporate Identity Guidelines Notebook, by Arun Venkatesan, is a must read if you have any kind of interest in both Apple as a company, it’s history, branding, and design in general. Even if you’re not a fan of Apple as a… Read More
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Written by: Graham Smith: Posted: 2017/10/18
Filed In Categories: Brand Identity, Tips & Advice
Post Excerpt: When a Non Paying Logo Design Client Refuses to Pay the Final Balance it’s always a real upset, and can cause untold hardships, both practically and emotionally. I’ve experienced more than my fair share of clients who have, for whatever reason,… Read More
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Written by: Graham Smith: Posted: 2017/06/27
Filed In Categories: Brand Identity
Post Excerpt: The Logo Smith gets in on the Google My Business Website, and Google Posts, merry-go round; more social clutter, and SEO noise, to deal with. Google My Business Website Not to long ago I set-up my own version of the Google My Business Website, which you can… Read More
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Written by: Graham Smith: Posted: 2016/07/19
Filed In Categories: Brand Identity
Post Excerpt: My AC Academy Choir Logo Design Seen at the Royal Albert Hall A short while back I took on pro bono logo design project for AC Academy, which is a London academy for children to take part in choir singing. The logo was primarily to be used on the front of the… Read More
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Written by: Graham Smith: Posted: 2015/11/27
Filed In Categories: Brand Identity, Work in Process
Post Excerpt: WiP (Work in Process): Logo Design Exploration for Tateside Here’s an initial logo design exploration that I’ve been tinkering with for Tateside, a London based audio and visual company. The general idea for the logo mark came about whilst looking… Read More
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