Brand Identity Archives




Corporate identity for Galerías Designed by Vignelli Associates 1994

Vintage Corporate Identity Program for Galerías Designed – Vignelli Associates 1994

Written by: Graham Smith: The Logo Smith Posted: 2019/12/09
Filed In Categories: Brand Identity, Designer Spotlight, Logo Guidelines, Vintage
Tagged with: ,

Post Excerpt: Vintage Corporate Identity Program for Galerías Designed by Vignelli Associates 1994 This vintage Corporate Identity Program for Galerías; a department store chain in Madrid, Spain; designed by Vignelli Associates, in 1994. If you’re not following… Read More

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Viva Chocolate Logo and Brand Packaging Designed by The Logo Smith

Written by: Graham Smith: The Logo Smith Posted: 2019/07/03
Filed In Categories: Brand Identity, Logo Design, Packaging Design, Portfolio


Post Excerpt: Viva Chocolate Logo and Brand Packaging Designed by The Logo Smith Logo and Packaging Design for Viva Chocolate, a new single-origin Ecuadorian couverture Chocolat company selling direct to the food industry. “Viva Chocolate will be supplying pure,… Read More

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Airbus B612 - The PolarSys Font Open-Source by Intactile Design

B612 Open Source Font Family – Designed for Aircraft Cockpit Screens

Written by: Graham Smith: The Logo Smith Posted: 2019/01/25
Filed In Categories: Brand Identity


Post Excerpt: I’m all up for big companies, like Airbus for one very specific example, embracing open-source, especially when it comes to freely sharing one of their own unique brand fonts. B612 is that open-source font, which you can download via the on this B612… Read More

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Apple Corporate Identity Guidelines Graphic Standards Manual

Rediscovering the Apple Corporate Identity Guidelines Notebook by Arun Venkatesan

Written by: Graham Smith: The Logo Smith Posted: 2018/06/01
Filed In Categories: Brand Identity, Designer Spotlight, Poster Design


Post Excerpt: Rediscovering the Apple Corporate Identity Guidelines Notebook Rediscovering the Apple Corporate Identity Guidelines Notebook, by Arun Venkatesan, is a must read if you have any kind of interest in both Apple as a company, it’s history, branding, and… Read More

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When a Non Paying Logo Design Client Refuses to Pay the Final Balance

Written by: Graham Smith: The Logo Smith Posted: 2017/10/18
Filed In Categories: Brand Identity, Tips & Advice


Post Excerpt: When a Non Paying Logo Design Client Refuses to Pay the Final Balance it’s always a real upset, and can cause untold hardships, both practically and emotionally. I’ve experienced more than my fair share of clients who have, for whatever reason,… Read More

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Google My Business Website and Google Posts for The Logo Smith

Google My Business Website and Google Posts for The Logo Smith

Written by: Graham Smith: The Logo Smith Posted: 2017/06/27
Filed In Categories: Brand Identity


Post Excerpt: The Logo Smith gets in on the Google My Business Website, and Google Posts, merry-go round; more social clutter, and SEO noise, to deal with. Google My Business Website Not to long ago I set-up my own version of the Google My Business Website, which you can… Read More

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