Logo identity guideline template for download
21st April Templates Updated
As promised, here is the basic template for the A4 single page set of identity guidelines for a general logo design. You can download below. It covers the basic essentials that a client needs to keep the identity looking consistent and to avoid abusing the use of it such as distorting the image, changing colours, changing fonts etc.
3 Styles
Since first posting this, I have now updated the download to include 3 styles of identity guide. Styles 1 and 2 are the same as previous, used for my Wavepulse Acoustics logo.
Style 2 contains a small colour section. So in one version I have removed one of the minimum size modules, and replaced it with a colour chart. Here you can specify the Pantone colour, the CMYK and HEX breakdown.
Style 3 is based on a new layout, and it’s based on my revised layout which you can see for the Keyboard Kahuna logo. I will say that Style 3 uses slightly different font styles and the layout is quite different from Styles 1 and 2. A few wording changes have been made as well. For the main logo breakdown, I have substituted the ‘X-height‘ reference found in Styles 1 and 2 to ‘Cap-Height‘ due to the fact this logo uses all capitals. Thus made sense to use the ‘Xap Height’ reference instead of ‘X-height’, make sure you use the right one for your own logo.
You will find that you will need to chop and change each layout for your own use.
As this is the template I use myself, please consider making style changes to inject your own brand into the mix. Font styles, colours etc could all be changed.
Spacing between sections
I have not paid too much attention to spacing on this template. This will all change once you have your own stuff in there. Just pay attention to vertical spacing of each section when you are done, leave enough vertical space between ‘primary logo’, ‘alternative logo versions’, ‘fonts used in logotype’ and ‘don’t abuse logotype.
Remember, it’s all about presentation. Don’t cram too much in.
InDesign Template
The original design I used for Wavepulse Acoustics guideline design was created in Illustrator, but felt InDesign would be easier to maintain. I have re-created it using layers and font styles, to make it super easy for you to customise. I have inserted tinted screen shots of the Wavepulse logos which are locked to a layer. So you need to drop your own artwork over the top. As well as InDesign CS4, there is a InDesign CS3.inx file included as well.
The guides are not ‘pixel perfect’, they really don’t need to be. So don’t bust a gut here. It’s only a visual guide, it’s not being mass printed.
Illustrator logo
The actual main logo, seen above in top photo has been created in Illustrator as a separate file. As with the InDesign file, I have used layers to separate each element, the grey striped background, the blue area, the magenta lines, the logo and type are all layered. It is available as InDesign CS4, Indesign INX and a PDF version.
Use these elements to form the logo breakdown, the guides, the boundaries and size details. It should all make sense when you open the Illustrator .ai files. Have provided CS1 CS2, and CS4 versions in the ZIP file.
Download
I have left text remarks on the InDesign file as reminders as to what needs to be done. I am sure much chopping and changing will be required for your own personal requirements, rather than using as is.
Download Identity Guideline Template
I hope this proves somewhat useful and maybe will encourage more logo designers to start providing these styles of identity guidelines with your completed logo projects.
And breathe...
Article Posted On: April 15, 2010 by
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I was looking to create a simpler style guide… and you just saved me a huge amount of time. Thanks Graham!
Thank you so much!! I’m always fascinated by your works & their style. Hopefully this’ll be of great use for me, fantastic work on the logomark btw. :)
Great work. Thanks a million for posting.
Graham, this is great! Now now only do I have an awesome moleskin from you, but I have this great reference for my own logo work! Thanks!
Thanks Graham, this is such a huge timesaver.
But I’m not able to open it in ID CS3, is there any way to get a backwards-compatible version for those of us who are stuck in the past? :)
Now downsaved a version to CS 3 INX, hope that helps.
Test
testing
looks great, but i please very much for CS3 version.. thanks!
This fantastic. Thanks so much David!
It’s Graham but don’t sweat it… :)
This is great! Will be using for my next logo development. Thanks!
gracias david
Much appreciated
Awesome little template, thanks very much!!
Wow!
I thought this was awesome when I saw it on Dribbble, and now you’re giving it away?!
I think I’ll brand this up a little and use it for myself.
Thanks so much for this, it’s greatly appreciated.
I now own all of your souls…
Cheers Graham.
BTW I think Garth’s url is wrong – Should it be iamgarth.com not imamgarth.com?
This is great! I always keep reminding myself to create a template like this but never get around to doing it.
Thanks Graham!
What a brilliant resource. Good on you for making it available Graham!
How embarrassing. My apologies and thanks again.
Awesome! Thank’s so much for providing this.
This is quite excellent Graham, thanks so much for offering this up.
Thanks Graham. Excellent stuff! Appreciate you making this available to us :-)
Just to say a more indepth guide is in the works, probably a 4-6 page, will also make this available soon as a download.
Nice logo work! Great job on the twitter and blog I enjoy your posts.
Booom!
Awesome. Thanks.
wow… thanks Graham for sharing this with us. well, the only problem i have is maybe i need to redraw the whole thing as i am not using those program of what the pro is using right now. (window based coreldraw.) :P
Guess it really takes me more time in becoming an amateur (to be) maybe? lol
Anyway, it really does help me a lot for work presentation practices.
Beribuan Terima Kasih!(Malaysian primary language means – Thank you very much!)
[...] Publicado por baruckeando en Uncategorized. Dejar un comentario Me encontré en la Vecindad, éste link para bajar una plantilla para realizar un mini Manual de Identidad. Esta genial para mostrar al cliente rápidamente, de qué manera se comporta su marca, la justificación de la forma, la paleta de colores, tipografía, etc. La verdad, excelente liga. Además, viene en Ilustrator y en InDesign!! Está AQUÍ [...]
Thanks… is perfect!
Much appreciated!
grat work, thks for sharing!
thank you sooo much! great work!
This is great, and very kind of you to share too.
I’ll be refering to this when doing my next identity guide
Thank you so much!
thats pretty awesome mr.g
Thanks. Amazing template.
Very generous, thank you.
Thanks for all the kind words above, hopefully will have a 4-6 page version coming soon.
[...] Logo Identity Guideline Template for Download [...]
[...] Logo Identity Guideline Template for Download Here is a basic template for the A4 single page set of identity guidelines for a general logo design. It covers the basic essentials that a client needs to keep the identity looking consistent and to avoid abusing the use of it such as distorting the image, changing colours, changing fonts etc. [...]
wow!!! its amasing… im very happy!
thanks for this brilliant stuff
Very useful, thans a lot!!
[...] Logo Identity Guideline Template for Download [...]
This is sweet! Just about to design my first official logo. Just what I was searching for. Thanks a lot Graham!
I’m using Illustrator CS4 for my logo designs, could I import this or something?
By the way I think there is something with your website. I am using Google Chrome and noticed that when I scroll to the right, your center column is being moved to the left. I also tried in IE8 it does the same.
Yup, having problems myself with the main column sliding under the left column. Can’t work out why just yet…
Very cool! Very useful! Thanks for sharing generously :)
Great share, thanks Graham…
I really, REALLY appreciate your generosity in sharing this template. It’s fascinating to see how other designers present their work (and how poorly I present my own!). I’ve learnt so much reading your articles. Thanks!
Thanks Graham, it is very helpful
KA Graham! I look at your site all the time for inspiration! Your a GREAT designer. This template will help me out allot.
Wow. Please accept my firstborn.
Great design template!
GREAT STUFF GRAHAM.
Very nice work.
Thanks for the template.
Cheers.
Amazingly useful, thanks!
I'm huge on organization. I love having all this advice in one, easy to read place. Fantastic.
Thank's Mike, appreciate your other comments as well. :)
Great work! What a great template, nice work. This is time saving.
Now that's what I call a freebie! I usually recycle one of my old ones but I'll certainly put this to good use. THANKS
Great simple 1 page guideline template – great use of space! Thanks. I think this is a valuable asset to your logo design package.
Excellent work….
I actually love reading identity guidlines…. and this one will become the new standard.
Thanks for the post.
We really like all of your logo designs. We like to search the web to get inspiration for new ideas. not that we are going to copy your ideas but you have great work.
Great, really useful, I've never settled on an ID
Thank for sharing. This is really helpful and a great starting point for building my own. Much appreciated.
Wow, you've saved me oodles of time! Thank you very much
thanks for the guideline! its great
Thank you so much! I really appreciate this!
Thank you.
how generous, thank you!
http://www.davidpotterswork.com