Subscribe to the Blog with or | Post Updated: May 25th, 2017 | First Published: March 23, 2017
Posted by: Graham Smith in Categories: Design Essentials, Tips & Advice
This infographic, designed by Market Inspector, presents 9 simple logo tips to consider in order to create a great logo design for your business.
An innovative and memorable logo design is one of the most valuable graphic design assets a company can ever have.
Due to the fact that business success relies on it’s customers and their loyalty, it is important to create a design correctly the first time around.
Rebranding is undoubtedly a long and complicated process, so brand identity should be reflected clearly and transfer the core message to the audience from the first encounter.
9 Simple Logo Tips for Designing a Successful Logo for Your Company
1. Brand identity knowledge
The logo should be based on the vision, values and goals of your business.
Alignment with the marketing communication strategy and target audience’s needs is crucial in order to match the actual positioning on the market.
These considerations should be the starting point of the design creation process.
2. Turn to basics
As many graphic designers would advise, the primary attention should be kept on clarity of the design.
Qualities like simplicity, consistency, recognition and persuasiveness should be reinforced. Avoidance of overly complicated design is a good strategy to follow in this case.
The same applies to your brand’s web design which needs to be user friendly and enhance customer experience with the company.
3. Key to success - being authentic
Competitor analysis and knowledge about the trends is always beneficial but should not be the main focus.
If you want your business logo to stand out and shine through the cluster of brands, then try to have something that others do not.
Instead of following a certain trend, one can break the rules and create something unique that fits well with the company identity.
Being just a follower will always leave your brand a couple steps behind.
4. Personal design process
Pursuit of creative ideas and implementation is never done in a straightforward way.
Adjusting the design process to your own working style and way of thinking has the benefit of efficiency.
For inspiration, the steps of the process can be:
- Briefing and setting the direction
- Online research for visuals
- Keyword research
- Reflection and revision
- Final drawing.
5. Be comprehensive and detail-oriented
Make sure to check the look of the design in different formats, even the ones you might not even plan to print.
For example, on t-shirts, websites, banners or business cards, they might provide a very different look from what you may have expected.
Additionally, the color psychology and its application are also one of the aspects to consider.
Catchy, and at the same time balanced design, color choices have certain effects on people’s perception and expectations of the brand.
6. Avoid banalities
The most innovative and interesting ideas do not come in the first brainstorm session.
The initial filtering and deeper exploration process is necessary to have something truly unique.
Such popular visuals, for example, use the thought bubble for ‘chat’, or shopping cart for ‘retail’.
These are definitely over exploited ideas, which in the consumers' mind no longer have an element of surprise, they have also lost their memorability factors.
Due to clichés, logo design does not bring any extra value that is expected, and the brand blends into the big pool of other similar visuals.
7. Conduct online research
A good old-fashioned keyword research should be implemented to generate ideas.
Nevertheless, make sure you know the limit and stop the research once the 10 of the most relevant and appealing designs are gathered.
Those designs should be collected having the brand values and identity in mind.
8. Mind map technique
Mind-mapping technique is used for filtering and expanding ideas further until they are fully developed.
A range of different idea combinations can be found after the keywords are moved to the mood board - an arrangement of images, text or materials to evoke a certain style.
This way something completely new may emerge.
After mind-mapping, try to run a quick search and check whether a similar logo already exists.
Pen and paper: your best friend for quick ideas.
Do not start working on a computer right away since it will be less flexible.
Furthermore, keep all the sketches since these are a great source for ideas. This is especially relevant for creative people such as designers.
If you are not an artist or designer, after sketching out your logo ideas, it may be good to hire a professional graphic logo designer, or a skilled logo artist to help you make your final logo.
If you like the work I've done in my Portfolio, and also the Monomarks immediately above, and are looking to hire yourself a highly talented, and very experienced (25 Years), Logo and Brand Identity Designer, then look no further.
There's also some useful pages that might help you familiarise yourself with me as a person, how I work, and the sort of service you can expect if you hire me:
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Graham Smith: 10 Badgers Copse, Seaford, East Sussex, England.
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