The Psychology of Color Chart and their associated Moods in PMS Colours


Psychology of Color

The Psychology of Color Chart and Their associated Moods in PMS Colours Designed by Carey Jolliffe

“Mere color unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways.” — Oscar Wilde

There is no doubt that the application of colour for logo design, and any other type of graphic design, is hugely important. The wrong choice can completely ruin an otherwise great logo, and in some cases, a good colour palette can lift an otherwise ‘ok’ logo design.

Colour theory isn’t always easy to apply, and it does involve getting deep into human emotions, if you want to be able to deliver the right message in your designs.

 

The following text is taken from the The Psychology of Color Chart, featured above. This color chart was designed by, Carey Jolliffe.

If used effectively, colour theory is one of the most powerful tools a graphic and logo design can wield. Colours are a form of non-verbal communication that can speak volumes in a fraction of a second.

Colours can instantly set a mood, convey an emotion, invoked a physiological reaction, or inspire people to take action. When we harness the colour emotion to help tell a client’s story, it can have a powerful effect. Below is a list of PMS Colours, and their associated moods.



Meta

Written by: Graham Smith: The Logo Smith
1st Posted: 2016/11/28 & Post Updated: 2019/10/25
Filed In Categories: Design Essentials, Designer Spotlight

Subscribe to Blog Updates by: RSS, Email, Feedly




Hire a Freelance Logo Designer in the UK


Logo & Brand Identity Design by Freelance Logo Designer The Logo Smith.

If you like the Logo & Brand Identity Design work I have done in my Portfolio, and Case Studies and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (27 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief, or just Contact me.


The Logo Smith has Full Business Idemnity Insurance (FCA Regulated).



« Previous Post: Apollo 13 Limited Edition Poster Designed by Justin Van Genderen

» Next Post: Manor Racing Team Vintage Style F1 2016 Race Season Posters


Breadcrumbs: Home » Design Essentials » The Psychology of Color Chart and their associated Moods in PMS Colours