The Logo Smith - Freelance Logo Designer For Hire

T-Shirt Express


T-shirt-Express-logo-designed-by-Graham-Smith
T-Shirt Express Logo Colour designed by imjustcreativeShirtExpress

T-Shirt Express logo redesign for a US custom t-shirt screen printer. I drew this steam train from scratch using numerous period photographs of working locomotives to create a unique illustrative logomark for T-Shirt Express.

A little background

This logo design project is a brand update for a t-shirt company which was originally designed around a retro style locomotive; the brand name “T-Shirt Express” is linked to the train version of “express” rather than pizza express!

My advice to the client was to keep the idea of a train but “improve” the aesthetics as I felt the original idea was solid. No need to re-invent the wheel, so-to-speak.

We discussed trains at length which gave us both a pretty good idea of the direction to take. The client liked the idea of using a “cow catcher” and/or “track” as well as giving me a list of styles of trains through out the decades.

I have settled on three initial variations of the core idea which starts with the full ingredient version based on a mash-up of train styles, including: traditional steam locomotive, art-deco inspired and the heavy industrial Russian style etc.

The wording plaque is formed from the shape of a track sleeper, and the typeface is GarageGothic Bold.

Here are some of the earlier concepts:

t-shirt-expresss-logo-idea-sheet

The logo being screen-printed:







Related Posts
TP PT Initial Logo Design For Sale PT TP Initials Logo Design For Sale This PT TP logo for sale is based on the initials P and T, but given the relative positions of the letters, both versions are equally viable, so you could have the initials in either of these two combinations. This would make a great personal logo mar...
Bike Shop Logo Design for Sale: Roadbar Riders Roadbar Riders - Bicycle Shop Logo Design for Sale This cycle shop logo for sale is based on a rather cute idea of some road bicycle 'dropped' handlebars forming the shape of a windy road. I couldn't decide between: RoadBar RIders and RodeBar Riders, as both conveyed the same notion of ri...
Church Logo Design for Sale: Peoples Church of Everywhere Peoples Church of Everywhere - Church Logo Design for Sale This church logo for sale is based on a rather simple idea of circles representing both the 'cross' and 'people'. The top-half of the cross is surrounded by the 'people' (four circles), visually depicting the convergence of people far...
Logo Design for Sale: AV or VA Logo Logo for Sale: AV or VA Logo Design This logo for sale is based on angled linear design, that spells out a number of letter variations (depending on which way you look at it). The primary orientation spells out the initials AV, but if you flip the logo horizontally you get the initials V...
Work In Process: Homes Alive Pets Logo Rebrand Logo Rebrand for Homes Alive Pets Refresh the typeface, look at new colours, incorporate Pets into the brand name then come up with a double tag-line that focuses on the brands new direction. A few things: 1. made the dog a little more fuller in the head, and added some semi-alert ears, as ...

Next Logo Project: Damien Hottelier: Logo Design »


Home » Portfolio » T-Shirt Express