The Logo Smith - Freelance Logo Designer For Hire

T-Shirt Express


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T-shirt-Express-logo-designed-by-Graham-Smith
T-Shirt Express Logo Colour designed by imjustcreativeShirtExpress

T-Shirt Express logo redesign for a US custom t-shirt screen printer. I drew this steam train from scratch using numerous period photographs of working locomotives to create a unique illustrative logomark for T-Shirt Express.

A little background

This logo design project is a brand update for a t-shirt company which was originally designed around a retro style locomotive; the brand name “T-Shirt Express” is linked to the train version of “express” rather than pizza express!

My advice to the client was to keep the idea of a train but “improve” the aesthetics as I felt the original idea was solid. No need to re-invent the wheel, so-to-speak.

We discussed trains at length which gave us both a pretty good idea of the direction to take. The client liked the idea of using a “cow catcher” and/or “track” as well as giving me a list of styles of trains through out the decades.

I have settled on three initial variations of the core idea which starts with the full ingredient version based on a mash-up of train styles, including: traditional steam locomotive, art-deco inspired and the heavy industrial Russian style etc.

The wording plaque is formed from the shape of a track sleeper, and the typeface is GarageGothic Bold.

Here are some of the earlier concepts:

t-shirt-expresss-logo-idea-sheet

The logo being screen-printed:


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