Famous logos and brand designs simplified


Came across an interesting piece in one of my latest logo book purchases, ‘Los Logos Compass’. There is a small section explaining when some famous brand identities are simplified to simple circles, how they can often still be recognisable. The example they used was the one above, clearly a brand most of us are well familiar with.

So I thought it would be interesting to pick some other famous brands and apply the same technique and see what the results were. It’s easy for me to say this will be easy to work out, as I know already. :) But interesting to see if you are able to work out who they belong to.

Goes to show that even if you are not a well known brand, how useful it is to have a logo design that is fundamentally simple in shape and structure. The Google logo may not be a ‘design wow’ but it’s certainly very memorable and recognizable.

Worth contemplating.

Unevolved Brands

Famous Logos Simplified Flickr Set

Part 2 Famous logos and brand designs simplified

Answers

Google, FedEx, BP, LogoDesignLove, Apple, Skype, Microsoft, BBC and Starbucks.



Meta

Written by: Graham Smith: The Logo Smith
1st Posted: 2010/10/07 & Post Updated: 2014/05/09
Filed In Categories: Brand Identity, Famous Logos

Subscribe to Blog Updates by: RSS, Email, Feedly




Hire a Freelance Logo Designer in the UK


Logo & Brand Identity Design by Freelance Logo Designer The Logo Smith.

If you like the Logo & Brand Identity Design work I have done in my Portfolio, and The Gallery and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (27 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief, or just Contact me.


The Logo Smith has Full Business Idemnity Insurance (FCA Regulated).



« Previous Post: Time to think – Time to work your logo magic

» Next Post: The Gap Logo – Is the outcry and criticism justified


Breadcrumbs: Home » Brand Identity » Famous logos and brand designs simplified