Evolution of the 007 James Bond Movie Logo Design
Don’t think I’ve ever really given much thought to the actual logo for 007, at least not until now.
Some quite subtle changes every few years until 1993, then they finally seem to be satisfied with the logo. Or, they just got fed-up changing it for every movie.
As John Gruber pointed out: “Not sure what they were thinking with the one from 1973 — italics are essential.”
The Inner Curves of the 7 in 007
I liked the inner curve of the 7, from version 1962 up to 1987, then they straightened that inner space out, and I’m not sure I like it as much.
It was a very distinct #7, and I think they could have managed it, even though they’ve been thinning out the overall logo each time. I get that the #7 served purpose of acting at the guns handle, but I think a little subtle inner curve would have been nice.
So practicing what I sort of preach, and just for shits-and-giggles, just quickly mocked-up what I feel looks nice, and keeps with the previous styles without being too clunky and fat.
Wikipedia: The James Bond series focuses on a fictional British Secret Service agent created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short-story collections. Since Fleming’s death in 1964, eight other authors have written authorised Bond novels or novelizations: Kingsley Amis, Christopher Wood, John Gardner, Raymond Benson, Sebastian Faulks, Jeffery Deaver, William Boyd and Anthony Horowitz. The latest novel is Forever and a Day by Anthony Horowitz, published in May 2018. Additionally Charlie Higson wrote a series on a young James Bond, and Kate Westbrook wrote three novels based on the diaries of a recurring series character, Moneypenny.