Blog Archives



Brand Currency: If BIG Brands had their own Bank Notes by Jade Dalloul


As part of her Art Graduation Work, Jade Dalloul took it upon herself to design Brand Currency, for some of the worlds biggest brands.

Given the monumental growth and power of some companies, and the people running them, like: Amazon, Apple, Tesla, etc, it's not too far fetched an idea to think they might one day become 'more than a company', but an actual state, or heck, even running the world even…

Well, maybe a little far fetched, but not completely impossible given the state of the world and some of the larger countries, or more specifically, their leadership.

Anywho, back to Jade's branding project. Pop over to her portfolio, and check out the rest of the Brand Currency examples…

Link found via http://underelevate.com

Brand Currency: Designed by Jade Dalloul

brand currency designed by jade dalloul

brand currency designed by jade dalloul

brand currency designed by jade dalloul

brand currency designed by jade dalloul

 

Brand Currency: For few decades, we were told that State has to be modernized. The Welfare state is exhausted in front of the crisis, and the economic mutation, the idea of its poor management has grown. With the rise to power of companies’ directors, the step is taken.

What would happen if companies become States? In this case, could companies issue their own currency?

Therefore I took brand’s missions statements as if they were states Mottos, used the picture of companies’ founder as if they were intellectual and political figures, and displayed up strong brand icons the same way regimes had highlighted ideologies. Doing so, I also tried to root legitimacy of these brands in putting places related to their history, like the first gas pump for Shell, or the new Apple campus.

I have also imagined this currency with worldwide influences, displaying both vertical and horizontal reading directions, the same way the Venezuelan bolivar and Swiss franc do.

Eventually I chose the uniform scale derived from the US dollar bill for all units and used the same ratio width/height originally found in the Euro.

I have as well make sure to respect the raster process and the complexity against counterfeiting.

 

brand currency designed by jade dalloul

SaveSaveSaveSave






 Previous Post:   The Unofficial Style of NASA Logo Design Used in the Movie LIFE
 Next Post:   Biggest Real World Application of a Logo I Designed for Pure Storage




Posts of Similar Content:
The Beautiful Logo and Lettering Design of Tony Forster The Beautiful Logo and Lettering Design of Tony Forster Found the above Promotional Poster-1977 on Tumblr the other idea, and it was a good reminder of the late and super talented, Tony Forster (1941—2008).It's not a name that often rings many bells, and I can't even locate a Wikipedia page, ...
Monomark Archive Cards – Volumes 1-5 by The Logo Smith Following in the same fashion as my Logo Archive Cards, here's a growing collection of Monomark Archive Cards, from my somewhat expansive, Monomark Portfolio.This post will be updated with updated cards on a regular basis. What are Monomarks? Monomarks.co - a collection of ...
Freelance Logo Design Proposal and Invoice Template For Download   Logo Design Proposal and Invoice Template For Download Welcome to my most recent logo Template Download, the logo design proposal and invoice template.This version of the template has seen a major visual redesign from my old square format of old: a now far more practical, and norma...
Logo Design Round-Up Part 16 – How Designers Brand Themselves This is Part 16 of the Logo Design Round-Up series, ongoing collection of logos and brand marks, self submitted by a bunch of freelance designers, in many creative areas.If you want to be part of this logo design series, then details can be found at the bottom of this post.Logo Design R...




More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly