Subscribe to the Blog with or | Post Updated: April 11th, 2012 | First Published: April 11, 2012
Posted by: Graham Smith in Categories: Typography
K Original Article on Opentype
I have a particular fondness for fonts that have larger x-heights than those that do not, which is such a sweeping generalization to make, that I couldn't tell you specifically why other than in my head I know exactly why.
Ultimately for what I do, mostly creating logo designs, font selection is frighteningly crucial as you only have a few letters and these take the stage and spot-light.
If you make the wrong font choice for the logo, then you'll find it's really wrong.
Making a choice of large or small X-height to create the right message for a logo design involves understanding of: technical specifications, subjective aesthetics, overall context and finishing up with that well trusted gut-feeling.
Does a large x-height make fonts more legible? is a great read by Ralf Herrmann and will certainly gives you some things to dwell over when you come to choosing your next font
If you like the work I've done in my Portfolio, and also the Monomarks immediately above, and are looking to hire yourself a highly talented, and very experienced (25 Years), Logo and Brand Identity Designer, then look no further.
There's also some useful pages that might help you familiarise yourself with me as a person, how I work, and the sort of service you can expect if you hire me:
Home » Design Blog | The Logo Smith | Freelance Logo & Brand Identity Designer » Typography » Link: Does a large x-height make fonts more legible? by Ralf Herrmann
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