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Original Article on Opentype

I have a particular fondness for fonts that have larger x-heights than those that do not, which is such a sweeping generalization to make, that I couldn't tell you specifically why other than in my head I know exactly why.

Ultimately for what I do, mostly creating logo designs, font selection is frighteningly crucial as you only have a few letters and these take the stage and spot-light.

If you make the wrong font choice for the logo, then you'll find it's really wrong.

Making a choice of large or small X-height to create the right message for a logo design involves understanding of: technical specifications, subjective aesthetics, overall context and finishing up with that well trusted gut-feeling.

Does a large x-height make fonts more legible? is a great read by Ralf Herrmann and will certainly gives you some things to dwell over when you come to choosing your next font








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Posted By: The Logo Smith: Freelance Logo & Brand Identity Designer.

    


 Categories: Typography

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This free font: Apple-Sans-Adjectives is certainly quite fun, and intriguing, but not so sure on the practical side of things

Apple-Sans-Adjectives was designed [email protected] & @Rich_Cahill, and they have kindly made this font available as a freed