Paul Rands Unused Ford Logo from 1966

Paul Rands Unused Ford Logo from 1966

For the life of me I can’t recall ever seeing this version of Ford’s iconic identity, created in 1966  by Paul Rand, but here it is, an alternative Ford Logo, found on DesignHistory.

Except for the few flourishes on the ‘F’ and ‘d’, this version of the Ford logo looks super modern, and must have been viewed as totally radical back then. One imagines how the Ford board reacted, one also wonders how they would react now if presented with this design.

It’s an interesting snapshot of how iconic designers like Paul Rand did, and could change our perception of what’s current and what is ‘radical’ just by their own interpretation of a company.

Those designery hands wield a lot of power.

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