portfolio & design blog of logo & identity designer, Graham Smith
UPDATE:
This was initially posted several months ago, and thank all the people who have so far submitted their designs. It has not been in vain. Didn’t feel there was really enough initial submissions to make the post worthwhile so I delayed the idea until now. Will promote it again for another week or so, then post all the submissions.
Win a Special Edition Helvetica Moleskine.
But this isn’t just for kicks. Two winners will receive the much vaunted Special Edition Helvetica Moleskine.
I have not yet decided how the two winners will be picked, maybe random, maybe my own personal choice, maybe by pubic vote. Details yet to be decided.
Yes, you read right. And to clarify.
This contest revolves around you converting your own personal/company/freelance business logo into Helvetica. So much like the popular Logo Design Roundup Part 4 – Over 50 Ways Designers Promote & Brand Themselves series, you can send in your Helvetica converted logos.
The Before Logo

The After Logo Transformed into Helvetica

The details
It’s really quite simple. As you can see from my poor example above, I have substituted the main font with Helvetica.
Feel free to bastardise it, or glam it up. This isn’t really about who can make it look the best, have some fun with it. You could make it look totally uncool if you want, entirely up to you.
It’s all about presentation.
There are therefore two categores:
- Serious attempt at logo design improvement with Helvetica
- I really can’t be arsed attempt to make my company logo look good in Helvetica, but im doing it for shits and giggles.
Why would i want to do such a silly thing
Well, I guess I still have the child within me. The idea just kinda hit me whilst walking the dog. It’s part of the LoveHelvetica site promotion but as its based around logo design, I wanted to host it on ImJustCreative. However, the winning submissions will be posted on LoveHelvetica.com and the Flickr Group for all to see.
It’s just some fun, but Im sure will be taken quite seriously by some of you, which is only natural.
Send submissions to
Please email both your before and after designs to : helveticalogodesign@imjustcreative.otherinbox.com Make sure you indicate which category you are entering. I would like to say I would be able to tell, but you never know. Not going to take that chance.
Any questions just email me or ask me on Twitter.
Categories: Logo & Brand Identity
Tagged: Design, helvetica, logo design, logos < Previous: Pantone Messenger Bag Giveaway
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I must say that your experiment has put a chip in Helvetica’s armor this time. Your logo has lost a little character in the switch. Design is more intentional in practice for the most part.
I appreciate your curiosity, though. Best of luck.
I must say that your experiment has put a chip in Helvetica’s armor this time. Your logo has lost a little character in the switch. Design is more intentional in practice for the most part.
I appreciate your curiosity, though. Best of luck.
Looking forward to see the entries. They will be posted here, right? …right?
Looking forward to see the entries. They will be posted here, right? …right?
I love this idea, but too bad I can’t enter. My new logo is already in Helvetica. It’s a great simple font and I can’t wait to see what everyone else’s looks like
I love this idea, but too bad I can’t enter. My new logo is already in Helvetica. It’s a great simple font and I can’t wait to see what everyone else’s looks like
Ha I love this idea. It will be interesting to see the redesigns!
It’s awesome to see you taking your love of the font helvetica to this level.
I’ll definitely be submitting a logo of my own!
Thanks for providing such great content and contests.
Ha I love this idea. It will be interesting to see the redesigns!
It’s awesome to see you taking your love of the font helvetica to this level.
I’ll definitely be submitting a logo of my own!
Thanks for providing such great content and contests.
any prizes for those of us who designed our logos ALREADY in helvetica?
any prizes for those of us who designed our logos ALREADY in helvetica?
I want to do this, but my logo is in Chinese!
I want to do this, but my logo is in Chinese!
I think this is a great idea. Too bad my logo is already in helvetica. Comes to show how great this font really is. Timeless and perfect!!!
I think this is a great idea. Too bad my logo is already in helvetica. Comes to show how great this font really is. Timeless and perfect!!!
done and sent. Another fun thing, Graham. Keep us on our toes!!!!!!!!!!!!
done and sent. Another fun thing, Graham. Keep us on our toes!!!!!!!!!!!!
I second Stevens comment.
I second Stevens comment.
Great idea Graham!
I decided to enter for shits and giggles (and the special edition Moleskine) . . . however I am now seriously considering switching to the new logo!
Great idea Graham!
I decided to enter for shits and giggles (and the special edition Moleskine) . . . however I am now seriously considering switching to the new logo!