Categories: Identity, Logomark
Typeface Used: Avenir Next Bold, x-height exactly half the logomark.
The Logo Versions
The four main logo lock-ups.
Logomark Briefly Explained
The logomark was developed using the shape of the 'X', as the foundation, split vertically in half with the right side pulled back over the left forming the lower-case 'e' with a hint of 'c', which are the 3 most prominent sounding letters.
The guides (below) showing various intersections, as well as showing the strong influence of the letter 'x'.
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With over 25 years experience,
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The Logo Smith : Freelance Logo Designer, Brand Identity & Graphic Design Studio
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25 Years Experience in: Logo & Brand Identity Design, Graphic Design, Advertising, Marketing, and Commercial Print.