Subscribe to the Blog with or | Post Updated: May 19th, 2014 | First Published: September 19, 2013
Posted by: Graham Smith in Categories: Logo Portfolio, Logo Process, Portfolio
Categories: Identity, Logomark
Typeface Used: Avenir Next Bold, x-height exactly half the logomark.
The Logo Versions
The four main logo lock-ups.
Logomark Briefly Explained
The logomark was developed using the shape of the 'X', as the foundation, split vertically in half with the right side pulled back over the left forming the lower-case 'e' with a hint of 'c', which are the 3 most prominent sounding letters.
The guides (below) showing various intersections, as well as showing the strong influence of the letter 'x'.
If you like the work I've done in my Portfolio, and also the Monomarks immediately above, and are looking to hire yourself a highly talented, and very experienced (25 Years), Logo and Brand Identity Designer, then look no further.
There's also some useful pages that might help you familiarise yourself with me as a person, how I work, and the sort of service you can expect if you hire me:
Home » Logo Portfolio » Excedr
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The Logo Smith: Logo & Brand Identity Design Studio, with 25 Years Experience,
in Cahoots with, The PR Room - Public Relations Agency: Tech, IoT & Smarthome PR Services.
Graham Smith: 10 Badgers Copse, Seaford, East Sussex, England.
Tel: +44 (0) 7816 527 462 - Email: [email protected]