Categories: Identity, Logomark
Typeface Used: Avenir Next Bold, x-height exactly half the logomark.
The Logo Versions
The four main logo lock-ups.
Logomark Briefly Explained
The logomark was developed using the shape of the 'X', as the foundation, split vertically in half with the right side pulled back over the left forming the lower-case 'e' with a hint of 'c', which are the 3 most prominent sounding letters.
The guides (below) showing various intersections, as well as showing the strong influence of the letter 'x'.
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