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Graphic Design Resource: Logo Design Price List Template

Download Logo Design Price List.zip

(Updated 16th January 2016) - This link will download a ZIP archive of an: Adobe InDesign CC7 file (without embedded fonts), and a PDF (with embedded fonts).

This isn't so much a fixed price menu, in that these are really only price 'guides' to provide context to a client, and to at least give them a starting point from which to come up with their own budget.

I'm ultimately VERY flexible when it comes to negotiations and haggling, not to mention that each and every job has to be priced on it's own merits, and there really isn't a way to provide a fixed one-size-fits-all price list.

I'm aware that my logo design price list is not the best way, or even a way that some other graphic designers might agree with, but my way does seems to work for me. Maybe if I tried another way I'd get more business, maybe not. 

Logo Design Price List

Evolution of my Logo Design Price List

My logo design price list has seen a number of relatively major changes of late. Most of these changes based on adding more descriptive details about the various price-points.

Trying to find a group of price-points that represent the quality and value of my world, but also price-points that are wide-ranging, and fair for 'most' budgets is what I have found the hardest: offering a diverse enough budget range to cover a simple blog head logo design, to a full-on multi-national conglomerates rebranding project.

I'm pretty happy with how it looks now, and I feel it's the closest I have come to feeling that all the price-points have enough flexibility and value in them, without alienating either end of the client spectrum.

Too cheap: and people may wonder if you do high-end quality work; too expensive: then you miss out on the fun little logo design projects that pop-up from time-to-time.

More of a Price Guide

This isn't so much a fixed price menu, in that these are really only price 'guides' to provide context to a client, and to at least give them a starting point from which to come up with their own budget.

I'm ultimately VERY flexible when it comes to negotiations and haggling, not to mention that each and every job has to be priced on it's own merits, and there really isn't a way to provide a fixed one-size-fits-all price list.

Transfer of Logo Design Ownership (design copyright)

Another addition to the 'what is included', for every price-point, is the simple statement, Transfer of Ownership.

You should not charge extra, or make it difficult, for your client to become the rightful owner of the work they paid you to do. You need to be as transparent and upfront about this as you can.

It's just the right thing to do.

It's Justified

Another first is putting in a little 'justification', as I do feel that it's worth pointing out that a lot of the hours spent on clients logo design is done during the least sociable of work hours, mostly because many clients do leave it just so late.

I'm used to this last minute turnaround, but there has to be some kind of premium included if it means getting the job done at all costs.

This isn't about me whining, "no one understands what I have to go through!".

It's simply pointing out the often overlooked truth that working evenings, late nights into the early hours of the morning, weekends and public holidays. This ought to be an important factor, otherwise who is it exactly that is undervaluing the work? Not the client in this case, but you.

So I've decided just to put a little 'reminder' for the client, that their logo design job isn't result of pressing a button one Wednesday, at 2pm. That more often than not, that even though yes, I'm choosing to take the job on, I'll be needing to work all the unsociable hours available to get it done on time.

No harm in reminding people of that, from time-to-time.

Download Logo Design Price List.zip 









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This free font: Apple-Sans-Adjectives is certainly quite fun, and intriguing, but not so sure on the practical side of things

Apple-Sans-Adjectives was designed [email protected] & @Rich_Cahill, and they have kindly made this font available as a freed