you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Graham Smith — the original Logo Smith since '86.
Came across an interesting piece in one of my latest logo book purchases, ‘Los Logos Compass‘. There is a small section explaining when some famous brand identities are simplified to simple circles, how they can often still be recognisable. The example they used was the one above, clearly a brand most of us are well familiar with.
So I thought it would be interesting to pick some other famous brands and apply the same technique and see what the results were. It’s easy for me to say this will be easy to work out, as I know already. :) But interesting to see if you are able to work out who they belong to.
Goes to show that even if you are not a well known brand, how useful it is to have a logo design that is fundamentally simple in shape and structure. The Google logo may not be a ‘design wow’ but it’s certainly very memorable and recognizable.
Worth contemplating.
Unevolved Brands
Famous Logos Simplified Flickr Set
Part 2 Famous logos and brand designs simplified
Answers
Google, FedEx, BP, LogoDesignLove, Apple, Skype, Microsoft, BBC and Starbucks.
Tagged: apple, bbc, bp, brand identity, fedex, logo design, logodesignlove, microsoft, skype, stabucks
That’s a pretty interesting concept and certainly something I had never thought about before. Great article!
the skype and google ones stood out for me, but the rest didnt, the microsoft one looks like of like the colours of the google favicon so didnt immidiatley associate with the windows logo
I only got two of those. Funnily enough, they were the Apple and Windows logos.
missed bp … :P
nice game to pass time
Interesting concept, I got FedEx and Apple but that was it haha
That is bizarre! I actually did recognise some of them. Nice original/interesting blog topic :)
The Google simplification is missing, but I really enjoy the rest.