Swissair Logo Designs and SAirGroup from 1931 through to 2010

Swissair Logo Grid Poster Mockup Horizontal

Swissair Logo Designs from 1931 through to 2010

Swissair Logo Designs from 1931 through to 2010 is a jam-packed collection of logo designs, promotional materials and poster designs throughout the last century.

Worth noting that this post was last updated in 2010, which was prior to the last Swissair logo redesign, which I’m frankly not a fan of.

This was my favourite of the ‘relatively’ recent Swissair logos:

The post I’m referencing from isn’t really a full evolution of the Swissair logo; it’s more a jam-packed-potted-history of various aspects of the Swissair brand and company as a whole.

I’ve picked out the key images from the post, and put them up with the relevant date. The text after the heading has been lifted directed from this post, and I’ve indented each instance thereof.

I love this post, as the author has included little side-profle images of the planes from each decade (below), with the relevant Swissair logo and livery. Totes cute.

Vintage Swissair Logo

It’s worth visiting the original post just to view the images separately, should you feel the need, as many will pop-up with much larger versions.

Let’s begin…

Swissair Logos 1931

In the first couple of years Swissair did not have standardised Logos, but rather many different ones. They also were not always Swissair, but wore different titles such as Swiss Air Lines, Switzerland etc.

Here some of the Logos used during these early days of Swissair…

Swissair Logos 1931 

Swissair Logos 1940’s

In the 1940’s Swissair started having a standard logo on their Aircraft. The title was still Swiss Air Lines.

Vintage Swissair Logos 1940s

Swissair Logos 1950’s & Swissair Signet

The Swissair Arrow (Swissair Signet) first came up in the early fifties with a new Swissair font. You can read the statement from its creator Rudolf Bircher by clicking here, and below:

Swissair Signet statement Ruedi Bircher


Swissair Logos 1950s

Swissair Logo Designs 1960’s

In the mid 1950’s Swissair changed it’s Arrow logo again together with it’s new livery. The Word ‘Swissair’ was no longer in the arrow but separate ant the arrow was all-red.

This was Swissair’s Logo for a very long time, and only got replaced on Swissair’s 50th birthday.

Swissair Logo Designs 1981-2002

In 1981 Swissair turned 50 and gave itself an new, more modern logo and livery. At first they were not so strict about the logo and many different variants appeared. The last one (with the double ‘swissair’ brand) was the one mostly used at the end etc.

Also, a Swissair Asia Logo existed, which was an ‘own’ company (belonging to SAirGroup) for flights to Taiwan. The Symbol means ‘Luck’ if i remeber correctly…

Click for a presentation on Swissair/Sabena/Qualiflyer Brand guidelines


Swissair Logos 1981-2002

Swissair Logo grid and guide 1981-2002

The SAirGroup Logo 1997

The SAirGroup Logo was created in 1997 with the formation of the Group, together with it the subbrands and logos were created.

During the SAirGroup Time, the Swissair Logo also got the additional ‘Skylines’, and in 2001 The SAirGroup Logo and the Name of the company were formally changed back to Swissair Group.

SAirGroup Logo

Swissair Qualiflyer Logo

The Qualiflyer Logo was used on all the publications of the Airlines of the QG Group, as well as on the bellies of many of the QG Group Airlines, either as a special Livery, such as for: TAP, Austrian, Swissair, AOM or others, or with the blue belly as with Sabena, Swissair, AOM etc.

Swissair Qualiflyer Logo

Other Swissair Related Logos

There are many other Logos that are related to Swissair in some form, many of those being Sports clubs, etc, of former Swissair employees, some of them still under this name today.

Most of these can be found by searching Google images for Swissair…

Experimental Swissair Logo Designs

Some experimental Swissair logos that were never used in the end.

Experimental Swissair Logo Designs

And this is the way to the last Swissair Logo… They started off searching a font, then a logo to put next to it.

If you visit the original post, each  of these logo thumbnails below, if clicked, will produce a much larger version:

Swissair Logos 2000s

Swissair Logo Grid Recreated for Download

As a little bonus for getting this far, I quickly recreated the Swissair Logo Grid in Illustrator, which you can download should you wish… I didn’t add the lettering, or the hole-punch holes.

It’s just a no frills Adobe Illustrator .ai file, but ping me if you need another file format, and I’ll add it to the download.

Swissair Logo Grid Guide Recreated by The Logo Smith

Mock-up Credit: The Poster Mock-up (below) I used is a free one, from they also bundle a vertical version within the download.


Current Swissair Logos of the firms belonging to the SAirGroup

As of writing, 2020, these are the current logo designs for Swissair and the SAirGroup:

Logos of the firms belonging to the SAirGroup

About this Post

Written by: Graham Smith: The Logo Smith

Date of Publication

First Published on: 2020/01/13 and Updated on: 2020/01/16

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