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Posted by: Graham Smith in Categories: Books, Brand Identity
If there is one logo design book you need to earmark, right about now, it would be Logotype by Michael Evamy and published by Laurence King. Michael authored, what I consider to be, the best logo book out there: Logo, so I think he knows a thing or to about putting together a successful logo design book.
Amazon: Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the worlds outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.
I'm super duper excited about the imminent release of Logotype as this is an area I find most satisfying in my own logo designing. There is something particularly challenging, and pleasing, in trying to create a strong logo that mostly consists of typography without additional/standalone graphical images to support it.
You can go and preorder Logotype on Amazon for £15.75 with an expected release date of: 17th September, and comes with 336 printed pages.
Looking to Hire a Freelance Logo Designer?
If you like the design work I've done in my Portfolio (some examples above), and Monomarks, and are looking to hire yourself a highly talented, and very experienced (25 Years), Logo and Brand Identity Designer, then look no further.
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