The Making of the Rio 2016 Olympic Logo is as enlightening look at the immense level of thought, preperation, depth, passion, research that went into the development of the Rio 2016 logo.
On first glance you might just see 3 people holding hands, but it’s not until you actually allow yourself to understand the culture, history, geography of Rio that makes turns the logo into something far more meaningful and relevant.
I liked the logo before seeing this video, but now have a far deeper appreciation for what it all means and represents.
The video also references the typography of the logo which was designed by Fabio Lopez and subsequently further developed & expanded upon by Dalton Maag, an extraordinarily beautiful piece of type design.
Vintage Corporate Identity Program for Galerías Designed by Vignelli Associates 1994 This vintage Corporate Identity Program for Galerías; a department store chain in Madrid, Spain; designed by Vignelli Associates, in 1994. If you’re not following… Read More
Viva Chocolate Logo and Brand Packaging Designed by The Logo Smith Logo and Packaging Design for Viva Chocolate, a new single-origin Ecuadorian couverture Chocolat company selling direct to the food industry. “Viva Chocolate will be supplying pure,… Read More
I’m all up for big companies, like Airbus for one very specific example, embracing open-source, especially when it comes to freely sharing one of their own unique brand fonts. B612 is that open-source font, which you can download via the on this B612… Read More
Rediscovering the Apple Corporate Identity Guidelines Notebook Rediscovering the Apple Corporate Identity Guidelines Notebook, by Arun Venkatesan, is a must read if you have any kind of interest in both Apple as a company, it’s history, branding, and… Read More
When a Non Paying Logo Design Client Refuses to Pay the Final Balance it’s always a real upset, and can cause untold hardships, both practically and emotionally. I’ve experienced more than my fair share of clients who have, for whatever reason,… Read More
The Logo Smith gets in on the Google My Business Website, and Google Posts, merry-go round; more social clutter, and SEO noise, to deal with. Google My Business Website Not to long ago I set-up my own version of the Google My Business Website, which you can… Read More
My AC Academy Choir Logo Design Seen at the Royal Albert Hall A short while back I took on pro bono logo design project for AC Academy, which is a London academy for children to take part in choir singing. The logo was primarily to be used on the front of the… Read More
WiP (Work in Process): Logo Design Exploration for Tateside Here’s an initial logo design exploration that I’ve been tinkering with for Tateside, a London based audio and visual company. The general idea for the logo mark came about whilst looking… Read More
If you like the Logo & Brand Identity Design work I have done in my Portfolio, and Case Studies and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (27 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief, or just Contact me.
The Logo Smith: Freelance Logo & Brand Identity Designer, with over 27 Years Commercial Experience in: Logo & Brand Identity Design; Litho & Digital Printing; Reprographics; Print, Graphic Design & Typography, and Advertising & Marketing.
