The Making of the Rio 2016 Olympic Logo
The Making of the Rio 2016 Olympic Logo is as enlightening look at the immense level of thought, preperation, depth, passion, research that went into the development of the Rio 2016 logo.
On first glance you might just see 3 people holding hands, but it’s not until you actually allow yourself to understand the culture, history, geography of Rio that makes turns the logo into something far more meaningful and relevant.
I liked the logo before seeing this video, but now have a far deeper appreciation for what it all means and represents. The video also references the typography of the logo which was designed by Fabio Lopez and subsequently further developed & expanded upon by Dalton Maag, an extraordinarily beautiful piece of type design.
» Via: http://www.brandingidentitydesign.com
» Source: Making of Rio 2016 from Tátil Design de Ideias on Vimeo.
Meta
Written by: Graham Smith:
1st Posted: 2012/08/14 & Post Updated: 2016/09/14
Filed In Categories: Brand Identity
Subscribe to Blog Updates by: RSS, Email, Feedly
About |Contact |Design Blog |Hire The Logo Smith |Logo Portfolio |Monomarks |The Gallery |The Logo Smith |
Abacus Insurance |Ablinx |ADXPRS |Antony Usher |Apple & Eve |AudioVeer |AWS |Baze |BeachShack |BlackVanilla |BlueCable Networks |BrainExcell Nootropics |BrightNorth |Brokers Direct Insurance |BuySellAds |CDMMC |CodeStag |Codetipi |CopyPastel |Cranked |Damien Hottelier |DealerTeam |DemandCue |DeskPro |DJ Slade Silva |Doug Landscaping |Drysdale Valuation |Emptea |Esprow |European Recruitment |Excedr |Explainly Explainer Videos |FashionBeans |Feedly Newsreader |Foehn & Hirsch |fOKOS |FontFuse |FrictionFactory |Frictn |Front9 Agency |GAP Concept |Get A Room |GhostPay |GoGoBot |Gramboid |Grape |Happiest |Harvest Bible Church |Hiroko Chardonnay |HITT |HomesAlivePets |Hotel Chain |Hotel Maison |ID Barbers |Illumina Wedding Photography |Internxt |Jack Winter |JoomlaBamboo |KD Plant Services |Kerr Recruitment Agency |Keyboard Kahuna |Kristen Wheeler |LaveryPennell |Leapfrog |LiveYaps |Love Ampersand |LoveHelvetica |LoveHug |Madison Carter |Method Dental Procurement |MoleseyCo Clothing |Monochrome |Morgan Williams Racing |My Modern Met |My Modern Mix |Network Architect Associates |Ocular Environmental Services |Orb Web Solutions |Panelit |Pedal Works Bike Shop |Peoples Church of Montreal |Perry Referrals |Pleasant Hill Grain |Priva Diamond |Pure Storage |Puritone Record Label |Quantic Leaf |Quest Productions |Randomly |Reach Architects |ReBase |Retirement Architects |ReviewPoint |RosyBee – Plants for Bees |Salford Security Shutters |Sensory Diagnostics |SifterApp |Skiplex Indoor Skiing |Smashing Network |Socrates MD |Starpuff |Swatch Creative |T-Shirt Express |Tamara Kauffman Interior Decorator |Tateside |The Access Group |The Auto Network |The Free Help Guy |The House |The Logo Smith |The Working House |The Zen Web |Thinvested |TMO Real Estate |Tom & Teddy |TP |Tucando |txt.search |txtsearch |UHX Universal Healthcoin |Unholy Ladies Undergarments |Viva Chocolate |Wavepulse Acoustics |Webville |Witness Directory |Wonderful Earth |Yasmin Kianfar |Zulu Safari
Hire a Freelance Logo Designer in the UK
If you like the Logo & Brand Identity Design work I have done in my Portfolio, and The Gallery and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (27 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief, or just Contact me.
The Logo Smith has Full Business Idemnity Insurance (FCA Regulated).
