The Making of the Rio 2016 Olympic Logo is as enlightening look at the immense level of thought, preparation, depth, passion, research that went into the design
On first glance you might just see 3 people holding hands, but it’s not until you actually allow yourself to understand the culture, history, geography of Rio that makes turns the logo into something far more meaningful and relevant.
I liked the logo before seeing this video, but now have a far deeper appreciation for what it all means and represents.
The video also references the typography of the logo which was designed by Fabio Lopez and subsequently further developed & expanded upon by Dalton Maag, an extraordinarily beautiful piece of type design.
Gender Switch: Iconic Household Brand Mascots Redesigned by CDA Fair bit of work has gone into each of these Gender Switch: Iconic Household Brand Mascots Redesigned images, illustrated by the folks over at CDA. Big part of why CDA have done this Gender… Read More
Spider-Man Symbol Evolution 1962 – 2019 Designed by Ricky Franklin Design Much like the Mark of Batman: The Evolution of the Batman Logo & Icon 1941-2007 this poster designed by @RickyFranklinDesign on Instagram, charts the visual evolution of our… Read More
Wipeout Game Logo History 1995-2017, Making of Wipeout Logo Design Plus Various In-game Graphics by Designers Republic and other Designers and Fans The Designers Republic (also tDR, and styled as The Designers Republic™) @ianTDR, a British design studio,… Read More
Paul Rand has the right idea. When a client approaches you for a logo or identity design, and they have done so based on your portfolio, your experience, your reputation and your style, you have the driving seat.… Read More
1980 Moscow Olympics Logo Design Grid Designed by Vladimir Arsentyev The 1980 Moscow Olympics Logo Grid, designed by Vladimir Arsentyev, consists of “a section of running track, rising into an architectural silhouette typical of Moscow, the Olympic emblem… Read More
Swissair Logo Designs from 1931 through to 2002 Swissair Logo Designs from 1931 through to 2002 is a jam-packed collection of logo designs, promotional materials and poster designs throughout the last century. Worth noting that this post was last updated… Read More
My Opinion on the Sony Playstation PS5 Logo Design It’s been quite a while since I shared any personal opinions/reviews on any major new brand logo or brand logo redesign, and thought I’d just quickly chip in with my initial thoughts on the Sony… Read More
Tokyo Olympics 1964 Design Guide Sheet: Download Recreated Vector Poster The Tokyo Olympics 1964 Logo Design Guide Sheet, by Yusaku Kamekura, isn’t something I believe I can ever recall seeing, so it was cool to see it in my tumblr feed today.… Read More
If you like the Logo & Brand Identity Design work I have done in my Portfolio, and Case Studies and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (28 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief, or just Contact me.
The Logo Smith: Freelance Logo & Brand Identity Designer, with over 28 Years Commercial Experience in: Logo & Brand Identity Design; Litho & Digital Printing; Reprographics; Print, Graphic Design & Typography, and Advertising & Marketing.
