The Making of the Rio 2016 Olympic Logo is as enlightening look at the immense level of thought, preparation, depth, passion, research that went into the design
On first glance you might just see 3 people holding hands, but it’s not until you actually allow yourself to understand the culture, history, geography of Rio that makes turns the logo into something far more meaningful and relevant.
I liked the logo before seeing this video, but now have a far deeper appreciation for what it all means and represents.
The video also references the typography of the logo which was designed by Fabio Lopez and subsequently further developed & expanded upon by Dalton Maag, an extraordinarily beautiful piece of type design.
1980 Moscow Olympics Logo Design Grid Designed by Vladimir Arsentyev The 1980 Moscow Olympics Logo Grid, designed by Vladimir Arsentyev, consists of “a section of running track, rising into an architectural silhouette typical of Moscow, the Olympic emblem… Read More
Swissair Logo Designs from 1931 through to 2010 Swissair Logo Designs from 1931 through to 2010 is a jam-packed collection of logo designs, promotional materials and poster designs throughout the last century. Worth noting that this post was last updated… Read More
My Opinion on the Sony Playstation PS5 Logo Design It’s been quite a while since I shared any personal opinions/reviews on any major new brand logo or brand logo redesign, and thought I’d just quickly chip in with my initial thoughts on the Sony… Read More
Tokyo Olympics 1964 Design Guide Sheet: Download Recreated Vector Poster The Tokyo Olympics 1964 Logo Design Guide Sheet, by Yusaku Kamekura, isn’t something I believe I can ever recall seeing, so it was cool to see it in my tumblr feed today.… Read More
Anatomy of a Logo: The Star Wars Logo Evolution by Alex Jay This is referencing a super detailed blog post by Alex Jay, that covers every variation of the Star Wars emblem, badge, lettering, and logos. I had no idea so many variations were used prior to the… Read More
Famous Brand Logos Given the Grid Treatment by Joshua Ariza It started with one Tweet by Joshua Ariza @JoshuaAriza where he quipped, “Non designers don’t know how hard logo design is. For example, here’s the logo grid used for the USA Today… Read More
Nike NYC Headquarters Logo & Brand Concepts Here’s some famous logo and brand identity inspiration for you this Saturday; Nike NYC Headquarters Logo & Brand Concepts work by Bureau Borsche; I just loved the rawness of some of these Nike… Read More
Brand Logo Reversions – A Fun Brand Logo Project by The Logo Smith Brand Logo Reversions are the result of taking two major competing Brand Logo designs, such as Firefox vs Chrome, and reversioning their brand names into the competing brands logo.… Read More
If you like the Logo & Brand Identity Design work I have done in my Portfolio, and Case Studies and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (28 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief, or just Contact me.
The Logo Smith: Freelance Logo & Brand Identity Designer, with over 28 Years Commercial Experience in: Logo & Brand Identity Design; Litho & Digital Printing; Reprographics; Print, Graphic Design & Typography, and Advertising & Marketing.
