The Making of the Rio 2016 Olympic Logo

The Making of the 2016 Rio Olympic Logo

The Making of the 2016 Rio Olympic Logo

The Making of the 2016 Rio Olympic Logo

The Making of the 2016 Rio Olympic Logo

The Making of the 2016 Rio Olympic Logo

The Making of the 2016 Rio Olympic Logo

The Making of the 2016 Rio Olympic Logo

The Making of the Rio 2016 Olympic Logo is as enlightening look at the immense level of thought, preperation, depth, passion, research that went into the development of the Rio 2016 logo.

On first glance you might just see 3 people holding hands, but it’s not until you actually allow yourself to understand the culture, history, geography of Rio that makes turns the logo into something far more meaningful and relevant.

I liked the logo before seeing this video, but now have a far deeper appreciation for what it all means and represents. The video also references the typography of the logo which was designed by Fabio Lopez and subsequently further developed & expanded upon by Dalton Maag, an extraordinarily beautiful piece of type design.

» Via: http://www.brandingidentitydesign.com
» Source: Making of Rio 2016 from Tátil Design de Ideias on Vimeo.



Meta

Written by Graham Smith: The Logo Smith| First Posted on: 2012/08/14 & Post Updated on: 2016/09/14 Filed In Categories: Brand Identity

Blog Updates by: RSS, Email, Feedly

Similar Posts

Logo designer for hire

Looking to Hire a Logo Designer?

If you like the Logo & Brand Identity Design work I have done in my Portfolio, and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (27 Years), Logo and Brand Identity Designer, then look no further.

Visit my Hire Me page, and fill in the short Design Brief, or just reach out to me via my even shorter Contact Form.

About | Hire Me | Portfolio | Monomarks | FAQs | The Gallery