Blog Archives

History of The Coca-Cola Bottle: 1899, 1900, 1915, 1916 and 1957




The Story of the Coca-Cola Bottle: One of the most famous shapes in the world is the iconic contour fluted lines of the Coca-Cola bottle.

Renowned as a design classic and described by noted industrial designer, Raymond Loewy as the “perfect liquid wrapper,” the bottle has been celebrated in art, music and advertising.

When Andy Warhol wanted a shape to represent mass culture, he drew the bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compared the car to the bottle.

How did the bottle become so iconic?

It began with the desire to protect brand Coca-Cola and was a cooperative project between The Coca-Cola Company and its bottlers.

In 1899, two Chattanooga lawyers, Joseph Whitehead and Benjamin Thomas, traveled to Atlanta to negotiate the rights to bottle Coca-Cola. The product had been an increasingly popular soda fountain drink established a mere 13 years previously.

In fountain form, Coca-Cola grew from an average of nine drinks per day sold in 1886 to being sold in every state of the US by 1900.

Thomas and Whitehead wanted to capitalize on the popularity of the drink by bottling it to be consumed outside the four walls of a soda fountain.

The contract the two signed was a geographic one and The Coca-Cola Bottling Company began franchising the rights to bottle Coca-Cola in cities across the U.S. By 1920, over 1,200 Coca-Cola bottling operations were established.

The bottles used in those days were simple straight-sided bottles that were typically brown or clear. The Coca-Cola Company required that the bottlers emboss the famous logo onto every bottle.


Read more: The Story of the Coca-Cola Bottle

Via Reddit



 Previous Post:   The New Formula 1 Logo & Brand ID Promo Video by Wieden Kennedy
 Next Post:   Ghost Logo Design & Brand Identity: New Branding Project In Process

Posts of Similar Content:
Ghost Logo Design & Brand Identity: New Branding Project In Process Ghost Logo Design & Brand Identity: New Branding Project In Process A few logo design updates of the Ghost Logo Design, for a new groundbreaking and innovate automotive technology.The Ghost logo mark will be incorporated into the products design, as an LED Status light, amongst other app...
Gary Anderson, age 23, Designed the Recycling Logo for a Contest in 1970  Now this is what you call a timeless logo design…People get up in arms about the amount of design contests nowadays, but bear in mind: they've been around for a long long long time, probably longer than you've been alive.I would myself not be born for another 2 years: 9th January...
The Unofficial Style of NASA Logo Design Used in the Movie LIFE The Unofficial Style of NASA Logo Design Used in the Movie LIFE Watched LIFE the other day; noticed the NASA logo wasn't the official NASA 'meatball' logo, nor the far cooler NASA 'worm' logo, from 1976. IMDb: "A team of scientists aboard the International Space Station discover a rapidly evolvi...
Famous Brand Logo Names Replaced with their Font Names by McCauley Creative Came across this fun branding and font project over on Imgur (also on Pinterest): Famous Brand Logo Names Replaced with their Font Names. Love this kind of thing.I immediately went looking for some more examples, but I can only find this selection below.I then visited the site of McCauley Cr...

More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly